article thumbnail

The Link Building Webslog

Moz

This is not the link building article you — or really anyone — were probably hoping for. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building. My goal here is to give a realistic understanding of the monotonous slog that is white-hat, outreach-based link building.

article thumbnail

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. Perhaps one of the reasons sites have not recovered is because we (SEO’s) are thinking about link building in the wrong way.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Most of my clients have flyers, press releases, articles, etc. Most of my clients have flyers, press releases, articles, etc.

Stats 100
article thumbnail

10 Simple SEO Basics for Better Rankings

Act-On

Simple SEO: Use keywords in the file names of documents and images. It helps readers understand what’s in the document – and what’s good for the readers is also good for SEO. And shady link-building practices risk earning a bad rap with search engines. Smart marketers are cautious about link-building.

article thumbnail

14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

The cause of this plague is a combination of 1) dodgy guest-posting or link-building services that employ people who have no business writing, with 2) lazy website owners who’ll happily post “free” content without bothering to proofread it. Image credit: Elisa Ventur on Unsplash. Terrible opening sentences.

article thumbnail

11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. Search engines like Bing and Google provide extensive documentation for web admins.

article thumbnail

20 Useful Google Search Operators for Content Marketers [Cheat Sheet & Use Cases]

Optinmonster

As we can see, Google is only showing the article I pulled that quote from, so I know it’s showing in Google results and hasn’t been plagiarized. Now, the top result is the National Geographic Kids article about jaguars. The “bounce rate” article I just linked is an example of an internal link.