SendX

SEPTEMBER 30, 2020

This is why you need to spice it up with another content that brings excitement after people click on your email. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Let's dive in!

Email Marketing 275

Email Marketing Video Marketing Best Practices Click Rate 275

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? Let’s dive in! billion and is projected to reach USD 17.9 billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Marketing Insider Group

OCTOBER 16, 2023

Just input a keyword, and you’ll see popular articles and posts. BuzzSumo helps you identify and connect with leading influencers in your field. This can open doors to collaborations and partnerships. With Constant Contact, we get insights into open rates, click-through rates, and more.

Paid Content 256

Paid Content Budget Programs Research Marketing Analytics Tools 256

SendX

FEBRUARY 26, 2021

That said, always make sure to provide true value to your prospects, whether it’s an eye-catching welcome email or strong, insightful content related to their niche, always have in mind to gain their attention and make them wanna come back for more. Define Your Target Client Persona Emails are all about the value you provide.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Optinmonster

JANUARY 24, 2024

As Marketo says, “It’s difficult to overstate the importance of maintaining a robust email marketing strategy or the value of the marketing metrics you use to maintain it.” Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? Let’s dive in! billion and is projected to reach USD 17.9 billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

JULY 30, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. Because Google uses algorithms with hundreds of ranking factors, your approach to SEO should be holistic. It brings qualified leads to your site. Here’s the catch.

Email Marketing 209

Email Marketing SEO Work Management Marketing Management 209

Martech

MAY 3, 2023

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Email marketing is a powerful tool for nurturing leads. ClickUp uses a free demo CTA in an article on the best ClickUp templates. No hard pitch.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

SendX

JULY 29, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. Because Google uses algorithms with hundreds of ranking factors, your approach to SEO should be holistic. It brings qualified leads to your site. Here’s the catch.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Along the way, I’ll share a few actionable tips you can use to boost conversions and get more value from your curated content. Let’s begin! What is Content Curation?

Curation 82

Curation Click Rate Content Open Rate 82

ConvertKit

JANUARY 24, 2021

One of our values at ConvertKit is to work in public. but a good delivery rate indicates healthy deliverability for ConvertKit. We consider a system-wide delivery rate of 98% and above to be very healthy. In December, our system-wide delivery rate was 99%. Delivery rate: 99.61%. Delivery rate: 99.75%.

Deliverability 75

Deliverability Lead Scoring Lead Ranking Open Rate 75

SmartBug Media

JUNE 2, 2022

Whether you’re brand new to the vast world of email marketing or you simply want a refresher, this article includes a glossary of the top 35 email marketing terms you need to know! Not sure what type of subject line will get the best open rates? Bounce Rate. An acceptable bounce rate is typically below 5 percent.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Heinz Marketing

MARCH 24, 2022

As marketers, we rely on email as one of few channels to not only reach our prospects but to also nurture connection and impart value. It’s your opening line. There is no exact science to predicting what people will click on but here are a few proven tips to help you master the art of subject line writing and bump up open rates. .

CAN-SPAM 113

CAN-SPAM Open Rate Urgency Marketing Click Rate 113

SmartBug Media

APRIL 18, 2023

In this article, we'll dive into the differences between drip campaigns and lead nurture campaigns and explain why understanding these differences is crucial for optimizing your email marketing efforts. Value First and foremost, you should always come back to asking yourself, “How does this campaign provide value to my customer?”

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Contently

DECEMBER 13, 2022

Not every piece of content is meant to drive a sale or even generate a lead. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Marketing Graham

OCTOBER 27, 2020

B2B lead generation needs to adapt. Here are 5 things (there are more) that I’ve discovered during the coronavirus pandemic and changes I’ve made to my lead generation. I’ve noticed a decline in real opens & clicks on email campaigns during the pandemic. Every open and click is a real person.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money. Lead gen is not a simple exercise.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. This article will help marketers better leverage AI for #emailmarketing purposes! Click To Tweet. A/B testing.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Salesforce Marketing Cloud

DECEMBER 11, 2023

What’s ahead for AI email marketing 50 ways to send better emails How do you get readers to click and read your emails? For example, by analyzing a customer’s response to various email campaigns and website interactions, AI can assign a lead score that indicates the likelihood of conversion.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization The SEO industry is worth $80 billion Currently, Google holds 86.86% of the global search engine market (Statistica) According to 75% of people never go past the first search results page (DemandSage) Ranking at the No 1 position on Google results in a 39.8%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Conductor

MARCH 17, 2022

It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. In this article, we’ll identify the best metrics you can use to measure content marketing ROI and prove the value of SEO to your organization.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

SmartBug Media

APRIL 10, 2023

Higher Open Rates SMS messages are so accessible that open rates are extremely high compared to email marketing. In fact, sometimes SMS open rates are even as high as 98 percent , a perk that’s highly enticing for marketers. Sharing these offers via SMS often leads to faster actions taken by customers.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. It’s perfect. Efficient personalization.

Email Marketing 130

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 130

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Optinmonster

APRIL 24, 2024

In this article, I’ll lay out the pros and cons of double opt-in vs. single opt-in. A double opt-in is when a potential lead signs up via your email marketing subscription form and then receives an email with a link to confirm their subscription. How to Set Up a Double Opt-In or Single Opt-in What is Double Opt-In?

Opt-in 109

Opt-in Opt-out CAN-SPAM Deliverability 109

Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Over the next three articles, we’ll explore: The important role data plays across the customer journey. Email marketing metrics (open rates, click-through rates, conversion rates, etc.)

Paid Content 80

Paid Content Acquisitions Cost per Acquisition Marketing AI 80

Optinmonster

JUNE 4, 2021

The right timing can largely affect your campaign’s open and click-through rates. From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. HubSpot’s peak time for email opens was 11 am.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. The value alignment is obvious.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships. Create genuine connections with your buyers.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Well crafted sequences enable companies to reach potential customers, nurture leads, and drive conversions through personalized, targeted communication. 5 Things You Must Avoid In a Sales Email Sequence 1.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . Just to reiterate: Segmentation of your users/leads is an absolute necessity! Consequently, they achieve a higher conversion rate. How Do You Segment Leads?

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Optinmonster

APRIL 4, 2024

In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Optinmonster

MARCH 2, 2021

Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates. That’s the percentage of people on your list who actually opened your email. For your last campaign, you see that the email had an open rate of 17%. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. Prioritize Leads Do you know? Intent data can help identify leads that are 7x more likely to convert.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71