Online Marketing Institute

NOVEMBER 8, 2010

Interestingly, the two groups converge at the top level of having executives who support and are actively engaged in social media (14% of B2B and 13% of B2C). However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

LeadSquared

FEBRUARY 2, 2016

Facebook is hell-bent on becoming a strong YouTube competitor, Vines and Periscopes are already generating buzz, 3G has moved to 4G and smart phones are becoming smarter. To help you get started, check out this webinar on viral video marketing. . No matter where you look, video creation and consumption is rising. Capture data.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social media is hard False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Transparency is a brand currency on the social web. Perhaps the better question is: How can you tell them your story?

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? Jay Baer : Do you look at the availability of this data differently as a consumer, than you do as a C.E.O.? If it’s not, then we don’t. It was a lot of fun.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

DECEMBER 30, 2011

Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Optinmonster

APRIL 11, 2024

This includes: eBooks Whitepapers Online courses Industry reports Exclusive articles Webinars or events Downloadable templates Access to members-only communities Readers can access the content only after they sign up with their email addresses. This is the secret to leveraging a high-quality gated article.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

BuzzSumo

FEBRUARY 24, 2021

In this article, we will be covering: Ways to distribute curated content. The primary distribution channels, by order of difficulty, are: Social Networks : This is probably the easiest way to distribute content. Curating here also helps you keep your social followers engaged with regular content.

Curation 145

Curation Content Distribution Trends 145

Online Marketing Institute

JUNE 3, 2009

The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Social Media 129

Social Media Campaigns Media Best Practices 129

Online Marketing Institute

JULY 9, 2009

While this is partly true, its also apparent that certain individuals within an organization emerge as champions of social media. They may recognize that their customers and partners have become engaged in social networks and online communities. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach). Ruby Web says: September 9, 2008 at 2:53 am Great article. It has enlightened me a lot.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix. RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay! found @jaybaer article and am intrigued, to say the least. A new product launch.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. link] Unique Baby Gifts Nice article!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly?

Social Media 20

Social Media Web 2.0 Optimization Media 20

Scoop.it

OCTOBER 14, 2021

It’s a process by which brands leverage people who have built strong and large social networks to promote their products and services. Their opinions are regarded highly and are trusted by their followers and people in their social networks. Source: Influencer Marketing Hub. Marketing process.

Paid Content 91

Paid Content Advertising Agencies Content Marketing Planning 91

Optinmonster

FEBRUARY 15, 2024

This is where the concept of social media SEO (or SEO Social Media) comes into play. It’s a strategy that combines the power of social media with traditional SEO techniques to boost your visibility online. What is Social Media SEO? 5) Which social media is best for SEO?

Social Media 86

Social Media SEO Media Lead Scoring 86

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. – [link] (via @jaybaer) Nice article!

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Oktopost

JANUARY 25, 2021

– Generating lots of social media buzz without having in-depth content to maintain engagement. B2C social media marketing often focuses on brand awareness, web traffic, and getting content to go viral to a huge audience. Conversely, B2B social media is more focused on generating leads, demand, and brand development.

Social Media 156

Social Media Work Management Marketing Management Demand Generation Agencies 156

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Write articles for the different types of customers that are relevant for each of your vertical markets 8.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? How much money should we be pulling from the email budget, to support social media? I had your article on-screen already, prepped for Tweeting later today.

PR 161

PR Social Media Paid Content Media 161

B2B Digital Marketer

MARCH 18, 2021

Dr Pelé Raymond (10:20): Algorithm of LinkedIn and other social networks. It’s called social proof and we are just like all over it. Dr Pelé Raymond (11:12): When LinkedIn looks at your posts and a lot of people are buzzing around it. On a social network every month, if you’re just advertising.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? Debunking the Viral Coefficient , May 15, 2010. 11 Myths of Social Media Marketing , May 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

APRIL 1, 2010

Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. And Social Media can actually help accelerate this stat for you because of the viral effect. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing? B) Buzzworthy.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Convince & Convert

APRIL 14, 2010

Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Outbrain

DECEMBER 8, 2019

Native ads are everywhere, on search engines, social networks and – of course – discovery feed platforms on the open web, like Outbrain. When a series as beloved as Game of Thrones comes to an end, brands must find ways to leverage the worldwide buzz and become part of the conversation. GameofCookies. Laurel or Yanny?

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

JANUARY 4, 2011

The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. keith trautman (1 comments) 12 October 10 Great article, scheduling time to get digitally connected. If you want to take your social media results to the next level contact us to find out more. Good stuff, thanks.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167