Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it.

Brand Identity 103

Brand Identity Branding Communities Viral Marketing 103

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Contently

MARCH 24, 2020

” It was taught by a 29-year-old adjunct professor named Luther, who had spent the previous five years on an all-expenses-paid trip “studying” the psychedelic ceremonies of aboriginal tribes in Australia and southeast Asia. Unfortunately, marketers struggle to do this. They break down the barrier between us and them.

Storytelling 167

Storytelling Barriers Class Paper 167

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

DECEMBER 7, 2023

The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. In this post, we’ll break it all down!

Creativity 77

Creativity Paid Search Agency Viral Marketing Lock-In 77

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. And by introducing the TikTok Creator Fund, the app aims to provide financial support to top-tier content creators. Published on.

Work Management 100

Work Management Paid Search Agency Viral Marketing Lock-In 100

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Optinmonster

MARCH 5, 2021

Patrick’s Day marketing ideas to increase sales across your site? Patrick’s Day marketing ideas that you can use for your website. Like how Coca-Cola dominates advertising at Christmas or how Doritos consistently drops millions on SuperBowl commercials. Patrick’s Day marketing ideas. Patrick’s Day.

Tools 90

Tools Work Management Marketing Management Paid Search Agency 90

Martech Advisor

AUGUST 26, 2019

In this article, we will look at the Stranger Things product placements and the factors that contributed to such a large audience reception. In this article, we uncover some marketing insights from the Upside Down , and look at how brands banked on the success of Stranger Things to market themselves. Let’s dive in!

Paid Content 50

Paid Content WOM Advertising Agencies Google 50

Hubspot

MAY 24, 2017

These days, the phrase "content is king" still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality. So how can they create high quality content at scale?

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

B2B Digital Marketer

MARCH 18, 2021

Good content diverts attention from that fear and makes people relax. If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Episode Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Contently

APRIL 26, 2016

Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Outgrow

AUGUST 13, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Tim Soulo for our monthly podcast – ‘ Marketer of the Month ’! How to gain traction as a B2B marketer. Marketing to marketers : putting oneself in the shoes of the client. Welcome to another episode of Outgrow’s Marketer of the Month.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Hubspot

JUNE 10, 2016

Viral videos can be viewed in every continent across the world in a matter of hours. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. A Simple Guide to Navigating Trending Content. Discovering Trending Content.

Trends 28

Trends Content PR Viral Marketing 28

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Previously the service started as a blog comment search engine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Even the Merriam-Webster Dictionary started adding a few to its collection! Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community. Some started sharing content online before they started the company, and some after. and see who signs up.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Scoop.it

OCTOBER 14, 2021

When it comes to increasing awareness, building trust, and generating conversions, most businesses have come to see content marketing as a tested and proven strategy for achieving these objectives. Over the years, less traditional forms of brand advertising have entered the scene and brought a little confusion along with them.

Paid Content 91

Paid Content Advertising Agencies Content Marketing Planning 91

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Social Media 129

Social Media Campaigns Media Best Practices 129

Online Marketing Institute

NOVEMBER 10, 2010

Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. Today’s B2B website is a living, breathing, dynamic marketing asset. It’s the first thing people view when doing a search or following up on a recommendation made on social media.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

ClearVoice

APRIL 4, 2024

What is Branded Content? Branded content is a form of advertising in which the content doesn’t focus explicitly on a product or brand but instead entertains or informs in a way that aligns with a brand’s values and audience. Why is Branded Content so Important? Why is Branded Content so Important?

Brand Identity 52

Brand Identity Branding Content Viral Marketing 52

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Outbrain

DECEMBER 8, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. This became official in 2017 when native ad spend reached 60% of all display ad spending. Native ads are everywhere because they work. Every year, more and more native ads hit our screens. No Need to Fly?

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. Marketers use owned, paid, and earned media to connect with users and customers, and spread brand awareness. Table of Contents.

Practices 43

Practices Examples WOM Media 43

ClearVoice

NOVEMBER 8, 2018

To become a content strategist, there are several skills to master beyond content creation. Content strategists must be adept when it comes to tasks such as organization, multi-tasking, analyzing and interpreting data, and solid writing skills. Do they come from media and marketing as presumed? The retweets.

Marketing & Strategy 98

Marketing & Strategy Content Sales Qualified Leads Creativity 98

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

LeadSquared

SEPTEMBER 27, 2016

In my 4 years of experience as a marketing consultant, I have helped many startups devise their content marketing strategy. Almost always, the first problem I find is that their content marketing efforts are not aligned with their business goals. I learnt content marketing the hard way.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Content Marketing 52

seo.co

FEBRUARY 8, 2023

There is a common misconception that to rank highly in search engines you have to build lots of backlinks. Ranking without building backlinks is akin to trying to get backlinks without quality content. Google sees this as a positive sign of content quality and content relevance. It’s possible, but not likely.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing?

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Directive Agency

JULY 15, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs.

SEO 40

SEO Paid Content Budget Programs Tools 40