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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

Writing a perfect blog post is not always the easiest task. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy. The Benefits of Guest Blogging. Related: Blog Metric Reporting Template]. Do you want to reach a new type of audience?

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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Creating whitepapers and targeted blog posts is a great way to pick up links organically, without having to worry about being penalized. What percentage of PageRank is lost with a 301 redirect?

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. For a comprehensive guide on local SEO, check out this article. Take guest blogging, which offers multiple benefits. Lastly, guest blogging can earn you more website traffic — another important ranking factor.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. On Twitter, shine the spotlight on your blog.

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The Human Approach to Link Building Outreach

Biznology

Typically the webmasters/bloggers that respond to stock emails are low-hanging fruit, and any site worth its salt is going to need extra effort. The site in question has a 72 Domain Authority as well as a PageRank of 6 as I write this and it’s very relevant to the client, so it would be a great place for the link. Avoid Stock Emails.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." If anyone is using guest blogging as their primary way to gain inbound links, they''re abusing the system. "If If you’re doing a lot of guest blogging," he noted, "then you''re hanging out with really bad company.