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The 29 Best Social Media Monitoring Tools


Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.

The 28 Best Influencer Marketing Tools


Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. PR Daily (PR Tools).

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Trending Sources

Twitter to Launch New Ad API, and Other Marketing Stories of the Week


It could take months or even years before Facebook can provide marketers with a truly desirable tool that offers wider distribution and improved targeting. Twitter Prepping Bigger Ad Play, From Ad Week. One issue that Twitter may run into?

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The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad.

12 Free Social Media and Brand Monitoring Tools We Love (and Why)


So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. Nearly all of these tools are free, but some offer paid versions with more features and capabilities. 12 Free Social Media and Brand Monitoring Tools to Try.

Get the Most Out of Twitter Hashtags

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Tracking hashtags What’s buzzing on Twitter right now?

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week


LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn.

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The dashboard has finally been perfected


I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my help desk inbox as it happens. LinkedIn. LinkedIn Company. Push API. Twitter. Twitter Search.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Take advantage of other tools.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Twitter. LinkedIn.

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[Chart] Google+ Posts Drop Even as Accounts Rise

Modern Marketing

Google Plus has positioned itself in between the social and conversational aspects of Facebook and the very public , mostly one-way newsfeed of Twitter. If limited sharing is the dominant culture on Google Plus, then there might be an opportunity to use the tool for targeted messaging.

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Google+ on its Third Birthday


Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” No, not even LinkedIn or Twitter.

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Lead Liaison Debuts Integrations Marketplace

Lead Liaison

From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Lead Liaison’s levels of communication go deep with Customer Relationship Management tools like Salesforce and Pipedrive. Tools and Productivity.

MozCon 2013: The Recap of all Recaps

Vertical Response

” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. Use tools like Pinterest and Instagram to take full advantage of your images. If you love the Mozscape API, you would’ve dug Smith’s session.

Bizible’s Ultimate List of Paid Media Resources


The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. 18 Paid Search Influencers You Need to be Following on Twitter. Paid search marketing is a strong, cost-effective lead generation tool for many marketers.

THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey


You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.

A Social Media Fast–Scheduling Makes it Easy


And the same thing works on Twitter. CoTweet was the first scheduling attempt, but when it started to charge for usage, Gremlin became the next tool of choice, and now Seesmic is the latest experiment. No matter which tool you use, you can find a way to do it. Photo credit: tonx.

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Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


It can also push out data signals, predictive scores, profile segments and other useful insights to many applications – such as Microsoft Power BI, Birst, InsightSquared, Looker, Salesforce Analytics or Tableau – and help orchestrate a variety of go-to-market workflows across automation tools.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.

Multi-Touch Attribution, A Full User Debrief


The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), Multi-touch attribution tracking with martech API integrations. An API integration secures a seamless data flow between two applications.

17 of the Best WordPress Plugins for Marketers


Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. The tool also keeps you from committing an act of plagiarism by running your content through Bing to detect any red flags. 40,296.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Building community, influence, and amplification tools are no longer afterthoughts, and the Millennials who were thought to lack focus turned out to be a lot more forward-thinking than they got credit for. Instagram: Twitter’s Replacement. I love Twitter.

60 Marketing Acronyms Every Industry Pro Should Know


API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.

THE HACKIES: Creating SCALE: Shared Content and Link Evaluation


You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We know our efforts pay multiple dividends across channels but lack a single tool that puts everything together in one holistic view.


The Ultimate Glossary: 120 Social Media Marketing Terms Explained


AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. has its own LinkedIn Today.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Modern B2B Marketing

You need to give your whole organization the tools, training, and content to engage with your customers. Make sure every LinkedIn invite is personalized and relevant. Leverage LinkedIn Sales Navigator to be multi-threaded and find common ground with your pipeline.

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. That fits the original mission of LinkedIn, which is to enable people to rebuild their relationship networks built up over years in business.

The Ultimate Dictionary of Marketing Terms You Should Know


3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 51) LinkedIn. 88) Twitter.

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report


A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. Last week, Facebook announced that it had reached 1 billion mobile-only monthly users.

What Makes Top Company Blogs So Successful? [New Data]


Back in April 2015, we launched a tool called InboundRank that ranks U.K. If you're curious, you can read more about how the tool works here ). We’ve had some awesome blogs submit their URLs to the tool, which got us wondering: What can we learn from all these blogs?

The Social Media Publishing Schedule Every Marketer Needs [Template]


For Twitter. Also LinkedIn. The reason you'll want a different worksheet for every social network is simply that every social network is a little bit different; you can't just craft one social media update and use it across LinkedIn, Facebook, Twitter, and Google+!

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest).

Nimble Adds Social Data to CRM

Customer Experience Matrix

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.

THE HACKIES: A CMO’s guide to integrating marketing technologies


You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? REST versus SOAP API. Each system’s API is often unique in almost every way. A CRM integration to Marketo looks very different than a CRM integration to Eloqua due to the differences and capabilities of their APIs.


Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson #7 Learn to Twitter. One of the topics was microblogging, and Twitter was discussed. Her tools?

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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. These tools entice (and maybe even intimidate) marketers of all industries.

What the Future Holds for B2B Social Media Marketing

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Because of that, we’re not surprised to find that Twitter is often their tool of choice.

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This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat


Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. What about Twitter’s video response? Twitter’s video response option can also be really powerful for a brand because it shows that there’s a real person behind the brand who is managing the communications. Many people are already familiar with Twitter, which makes user functionality much better. JH: Let’s talk about LinkedIn specifically.

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