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The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.

The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. PR Daily (PR Tools).

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Trending Sources

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Follow her on Twitter: @KerryGorgone.

Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

It could take months or even years before Facebook can provide marketers with a truly desirable tool that offers wider distribution and improved targeting. Twitter Prepping Bigger Ad Play, From Ad Week. One issue that Twitter may run into?

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn.

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The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. LinkedIn. LinkedIn Company. Push API. Twitter. Twitter Search.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Tracking hashtags What’s buzzing on Twitter right now?

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Take advantage of other tools.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Twitter. LinkedIn.

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Together they stand. Divided they fall.

Earnest about B2B

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). And Twitter had an answer. Social media. It’s all about sharing. Isn’t it?

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[Chart] Google+ Posts Drop Even as Accounts Rise

Modern Marketing

Google Plus has positioned itself in between the social and conversational aspects of Facebook and the very public , mostly one-way newsfeed of Twitter. If limited sharing is the dominant culture on Google Plus, then there might be an opportunity to use the tool for targeted messaging.

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Google+ on its Third Birthday

Biznology

Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” No, not even LinkedIn or Twitter.

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Bizible’s Ultimate List of Paid Media Resources

bizible

The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. 18 Paid Search Influencers You Need to be Following on Twitter. Paid search marketing is a strong, cost-effective lead generation tool for many marketers.

Lead Liaison Debuts Integrations Marketplace

Lead Liaison

From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Lead Liaison’s levels of communication go deep with Customer Relationship Management tools like Salesforce and Pipedrive. Tools and Productivity.

THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.

MozCon 2013: The Recap of all Recaps

Vertical Response

” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. Use tools like Pinterest and Instagram to take full advantage of your images. If you love the Mozscape API, you would’ve dug Smith’s session.

A Social Media Fast–Scheduling Makes it Easy

Biznology

And the same thing works on Twitter. CoTweet was the first scheduling attempt, but when it started to charge for usage, Gremlin became the next tool of choice, and now Seesmic is the latest experiment. No matter which tool you use, you can find a way to do it. Photo credit: tonx.

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Prediction: A Paradigm Shift in Social Media Sharing

grow - Practical Marketing Solutions

You click a Tweet or Retweet button to share to Twitter, click a Facebook Like, etc. Some of your contacts operate mainly in one location, say Facebook or Twitter but you’re probably connected with other contacts across multiple locations.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

It can also push out data signals, predictive scores, profile segments and other useful insights to many applications – such as Microsoft Power BI, Birst, InsightSquared, Looker, Salesforce Analytics or Tableau – and help orchestrate a variety of go-to-market workflows across automation tools.

Multi-Touch Attribution, A Full User Debrief

bizible

The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), Multi-touch attribution tracking with martech API integrations. An API integration secures a seamless data flow between two applications.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist.

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THE HACKIES: Creating SCALE: Shared Content and Link Evaluation

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We know our efforts pay multiple dividends across channels but lack a single tool that puts everything together in one holistic view.

API 10

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.

17 of the Best WordPress Plugins for Marketers

Hubspot

Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. The tool also keeps you from committing an act of plagiarism by running your content through Bing to detect any red flags. 40,296.

Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Modern B2B Marketing

You need to give your whole organization the tools, training, and content to engage with your customers. Make sure every LinkedIn invite is personalized and relevant. Leverage LinkedIn Sales Navigator to be multi-threaded and find common ground with your pipeline.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Building community, influence, and amplification tools are no longer afterthoughts, and the Millennials who were thought to lack focus turned out to be a lot more forward-thinking than they got credit for. Instagram: Twitter’s Replacement. I love Twitter.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. Last week, Facebook announced that it had reached 1 billion mobile-only monthly users.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. has its own LinkedIn Today.

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. That fits the original mission of LinkedIn, which is to enable people to rebuild their relationship networks built up over years in business.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 51) LinkedIn. 88) Twitter.

What Makes Top Company Blogs So Successful? [New Data]

Hubspot

Back in April 2015, we launched a tool called InboundRank that ranks U.K. If you're curious, you can read more about how the tool works here ). We’ve had some awesome blogs submit their URLs to the tool, which got us wondering: What can we learn from all these blogs?

THE HACKIES: A CMO’s guide to integrating marketing technologies

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? REST versus SOAP API. Each system’s API is often unique in almost every way. A CRM integration to Marketo looks very different than a CRM integration to Eloqua due to the differences and capabilities of their APIs.

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The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

For Twitter. Also LinkedIn. The reason you'll want a different worksheet for every social network is simply that every social network is a little bit different; you can't just craft one social media update and use it across LinkedIn, Facebook, Twitter, and Google+!

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest).

THE HACKIES: The case for a cloud-enabled business advisor

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Because APIs are a critical component of integration between cloud services, they are also a ready made data tap for a modern cloud-enabled data warehouse.

API 10

Nimble Adds Social Data to CRM

Customer Experience Matrix

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email.

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Lead Liaison Opens It’s Doors to Partners

Lead Liaison

This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking , marketing automation , tools for engaging website visitors with dynamic website content , and more. While we strive to give our clients every tool that they could possibly need to be successful, we recognize that there will be some areas outside of our wheelhouse – where other companies do it better.

API 10

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.