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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. Last week’s post looked at newer marketing automation systems that focused on small businesses.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

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Trending Sources

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms?

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms?

5 Questions B2B Companies Should Ask Their Paid Search Agency

bizible

What kind of reports are they generating? What kind of software are they using? QUESTION 1] Are we optimizing our keyword selection by how much revenue each one generates? There was no way to track which leads were generated by which keywords.

8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]

Hubspot

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place.

Multi-Touch Attribution, A Full User Debrief

bizible

Single-touch attribution (first touch modeling above) overestimates the number of leads generated by the organic search channel. It underestimates leads generated from the offline channel, and the multi-touch report indicates that the lead-to-opp ratio for that channel is much lower.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 3) Application Programming Interface (API). Learn more about how marketers can use APIs here.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. PV: Page View.

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs.

5 Vital Strategies for a Successful Marketing Automation Implementation

Modern B2B Marketing

Consider the following skills: API programming for a one-off systems integration. Designers who can build you a suite of mobile responsive email or landing page templates. Web developers to integrate new demand generation forms in your website.

Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Marketing technology is evolving at an incredible pace.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

These included making it easier to share emails and Web pages, tracking shares through embedded URLs, and monitoring social media conversations. It's particularly useful as a way to generate lots of content at relatively low cost.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), This pricing is low even among SMB demand generation systems.

SMB 2

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

Hubspot

Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. Meanwhile, nimble companies adapted and began creating simple software solutions available for free for their prospects.

How to Make Customer Experience the Heart of Your Internet Marketing Strategy

Hubspot

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

Modern Marketing

Are you looking to generate top of funnel leads and nurture prospects through the buyer’s journey or create comprehensive, statistically accurate market research surveys? Is the software sophisticated enough for your intended usage? What APIs are available?

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)?

OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business

Customer Experience Matrix

My personal definition of demand generations systems (see Introduction to Demand Generation Systems from the Raab Guide site) explicitly states that they do not incorporate sales automation. See Should Demand Generation and Sales Automation Be Separate Systems? Business marketers who can’t afford to pay more or want a low-risk way to get started with demand generation will find OfficeAutoPilot an intriguing option.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded. The worst traffic generators?

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Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release

Lead Liaison

Support Engineer at Lead Liaison, Alan Page, weighs in on the strategy behind this update, “what good is a powerful marketing automation suite if it isn’t intuitive? Custom Activities track any type of activity imaginable, and can be triggered from JavaScript or from the API. Anything that’s not a standard activity, such as email engagement, page visits, etc.,

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. Demand generation systems are in that second stage. CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago.

Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. But while many demand generation vendors simplify these features so marketers can run them for themselves, Market2Lead offers no such compromises. This approach is admittedly more complicated than setting up a simple campaign in some other demand generation systems.

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. On the other hand, Epiphany Marketing currently lacks an end-user tool to build emails or landing pages.

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Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!

SnapApp

Genius Generator. This award recognizes the SnapApp customer who has used interactive content to generate amazing returns on their marketing. HCSS launched a bracket challenge that generated a 43% increase in qualified leads and accumulated nearly 300,000 votes in a 6-week period.

Everything You Need to Run a Successful Social Media Contest

Hubspot

Who knows -- it could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads ! To learn more about Facebook’s contest rules, visit their Page Guidelines. Include a Form on the App Page to Generate Leads.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

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Is Your Email List Healthy? Take This 5-Question Sniff Test

Hubspot

Note that we ask these questions about lists that are uploaded to HubSpot but not lists created from leads collected by customers with HubSpot forms or our leads API. This ebook, An Introduction to Lead Generation , will help you get started.).

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications. demand generation marketing automation inbound marketing small business software

NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?

Customer Experience Matrix

What they found “too hard” wasn’t the software, but the planning and content creation needed for serious marketing automation. That’s not a software problem. What does this mean for the software vendors themselves? If the real keys to success are marketers’ skills and processes, does it really matter what’s in the software? To put another way, is marketing automation software already a commodity? I don’t know whether to laugh or cry.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies.

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns. Two economists are walking on the street.

Will Marketing Technology Look Like iOS Someday?

Hubspot

There are literally thousands of startup ventures pursuing new ideas in marketing software. Agencies, marketing service providers, and business consultants are frenetically weaving these components into "solutions" and a new generation of creative campaigns.

Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

Summary: basic demand generation features are close to a commodity. One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. I haven’t looked closely at any of these but they all seem to promise the core demand generation capabilities of email, landing pages, automated nurturing, lead scoring, and sales system integration.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Unlike many demand generation products, Marketing Studio supports circular and merging flows, which can simplify design of complicated programs.

B2B Marketing ROI

delicious b2bmarketing

I also expect to find an About Us tab either at the top of the page or along the sidebar at the left or right hand side. Written by Adam Blitzer February 17, 2009 at 4:02 pm Posted in Social Media Tagged with reputation monitoring , twitter Is your vendor bleeding your page rank?