Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. IBM employees are encouraged to become Twitter-holics. Small business professionals can too.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The metrics available on Facebook are in many ways better than you can get from Google Analytics. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Im Jay Baer.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

APRIL 10, 2017

Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content. ” — PR Daily. Showcase reviews: PR Daily. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Keyword Research Tools for SEO and SEM. YouTube video rank tracking (monitor keyword rank for your videos, too).

Paid Content 213

Paid Content CMS Development Design Optimization 213

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

Social Media 20

Social Media Optimization Media Web 2.0 20

Webbiquity

MARCH 23, 2017

A premium account provides analytics and wider exposure. Think of it as “YouTube for presentations.” ” — PR Daily. Showcase reviews: PR Daily. Sample review: “Outside of YouTube, more B2B-focused video marketing resources include Vimeo.” 23: The 29 Best Web Analytics Tools. #24:

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Online Marketing Institute

MAY 18, 2010

leeodden Indeed, never underestimate the value of analytics and click path analysis. Does that press release link directly to a sale page or should there be something in between? I find it helps to map the flow of traffic and consider who is coming from where and whether that will make sense.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Biznology

MAY 16, 2017

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software. This is all about discovery and engagement, this is all about outreach and association.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Q: How do you compare your video marketing efforts on YouTube with your blogging program?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. The hosts interview some of the most reputable marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss, and Google endorsed analytics expert Avinash Kaushik. The Digital Analytics Power Hour. Listen here. 4. Search Talk Live.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Content Marketing Institute

NOVEMBER 9, 2018

You know web analytics tools are used to giving certain kinds of outputs, so you get this bias.”. Distribute content , via your email database, social media, and PR. Amplify your content using SEO and SEM to find those you don’t know or who don’t know about you. “I think it happens because marketers are used to certain metrics.

Content Marketing 99

Content Marketing Lead Scoring Lead Ranking Planning 99

Webbiquity

FEBRUARY 2, 2017

From using it in blogs, to BombBomb video emails, to posting on YouTube. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog. B2B PR Sense Blog. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 23: The 29 Best Web Analytics Tools. #24: 23: The 29 Best Web Analytics Tools. #24:

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Adobe Experience Cloud Blog

APRIL 10, 2018

I’d recommend blending data found through social listening and SEM insights , such as incoming search traffic to ensure your content is not only engaging, but search friendly. If the majority of your audience hangs out on YouTube, video should be your main focus. Use Google Analytics to confirm this. Website Traffic.

Communities 133

Communities Work Management Social Networks Social Media 133

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). B2B Voices ( Trade Youtube Twitter Leads Sales ). June 8, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Showcase reviews: PR Daily (Automate). ” — RazorSocial (Analytics).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings.

SEO 40

SEO SEM Paid Search Agency B2B 40

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Lisa also recently authored a guest post here on web analytics and lead scoring. Director, Marketing, Communications & PR at EndPlay, Inc. Elyse DeVries. Ale Espinosa. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Lisa also recently authored a guest post here on web analytics and lead scoring. Director, Marketing, Communications & PR at EndPlay, Inc. Elyse DeVries. Ale Espinosa. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Single Grain

MARCH 4, 2022

Search Engine Marketing (SEM). Do you need someone to track your advertisement ROI and manage your analytics? They offer personalized search engine marketing (SEM) services to generate quality business leads. They also have a team of social ad experts to manage paid ads on social channels like Facebook, LinkedIn, and YouTube.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

accelerate agency

FEBRUARY 26, 2023

SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 2 YouTube Statistics. YouTube reaches more U.S. 5 SEO and SEM Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

accelerate agency

FEBRUARY 26, 2023

SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest. The agency combines inbound marketing, SEO, and content marketing, plus SEM and CRO.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Single Grain

JULY 5, 2023

What are good tags to include in a YouTube song cover video? Write a 20-character copy for my alien game’s ad on Google Play Write a 100-character description for my gas station’s YouTube ad. E-commerce SEO and SEM What is the difference between SEO and SEM in e-commerce? What do SEO and SEM have in common in e-commerce?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Online Marketing Institute

DECEMBER 9, 2009

Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use. I am also a great fan of using Analytics to find out which search terms convert into an action and which don't. Quite often they are not what you would expect.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

FEBRUARY 21, 2017

Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 5) Pinterest.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

MARCH 27, 2017

Showcase reviews: B2B PR Sense Blog, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (HootSuite), iag.Me (Social), iMedia Connection, MarketingLand, Mention, RazorSocial (Technology), Robbie Richards, Shift Communications, SnapApp, SteamFeed, StoreYa Blog, ViralBlog, Visually. ” — iag.Me. 5) SocialFlow.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Although I'd be looking at my YouTube and Facebook search optimization right about now, too.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Although I'd be looking at my YouTube and Facebook search optimization right about now, too.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hinge Marketing

JULY 21, 2022

Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Digital PR is a separate discipline from SEO. The five main categories of paid media are offline ads, social media ads, PPC/SEM, audio ads, and display ads. YouTube: New To You (dated 7/21).

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Single Grain

AUGUST 24, 2022

Hiring an in-house PPC marketing team would cost more since you will need a skilled team of PPC experts, content writers, and analytics professionals to effectively manage your campaigns. Search Engine Marketing (SEM). PR (Public Relations) Strategy and Marketing. Web Analytics and Reporting. Digital PR.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

nDash

DECEMBER 9, 2021

Content marketers use this strategy to earn quality leads through their search engine marketing (SEM). Use tools like Google Analytics to research demographic data from your customers, email subscribers, social media followers, and website visitors. Google Analytics. Interviews & Podcasts. Google Podcasts. SoundCloud.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Webbiquity

DECEMBER 6, 2016

” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. B2B PR Sense Blog. Pricing: free, $12.95/month, 2) Creately.

Marketing Automation Services 70

Marketing Automation Services Tools Sample Best Practices 70