Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Key features.

Marketing Budget 107

Marketing Budget Budget Programs Enterprise Management Work Management 107

TrustRadius Marketing

MARCH 2, 2022

If you’d like to add more users or more advanced features, or you’d rather start at a lower price tag, give one of these other tools a try. Buffer offers many reporting and analytics features. You’ll find analytics for Twitter and Pinterest, but you won’t be able to monitor your inboxes across platforms.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Valasys

JULY 24, 2023

With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast. High-quality footage and eye-catching graphics help to draw in viewers, while adding subtitles can provide accessibility and further engage those viewing on mute. Finally, ensure the visuals are captivating.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Sprout Social

SEPTEMBER 7, 2022

Though you may end up repurposing your TikTok videos for Instagram Reels and YouTube Shorts to reach even more viewers.). Here are a few of the main differences: Business accounts get access to business tools like ads and analytics. Nonprofit: If your business works with or supports a nonprofit, you can tag them right in your profile.

Brand Identity 88

Brand Identity Branding Advertising Agencies Paid Search Agency 88

Sprout Social

NOVEMBER 30, 2021

Why make someone leave Instagram if they can just click on a product tag and purchase something in less than a minute? Plans to add social commerce have already been announced by YouTube , TikTok and Twitter. Track your success through native platform analytics and website referral traffic. Social commerce trends.

eCommerce 141

eCommerce Trends Social Media Amazon 141

Conductor

SEPTEMBER 9, 2021

From new AI-driven copy recommendations in Content Guidance to new ways of customizing your reporting and analytics dashboards, read on to learn more about how Conductor is helping bring your content marketing into focus. in some cases, H6 tags) and zero-in on the updates that you know make a difference for your business.

Features 59

Features Correlation SERP Content 59

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. This helps catch the viewer’s eye quickly.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Parse.ly

JUNE 11, 2020

Companies typically use paid media to boost their promotion efforts to ensure as many eyes as possible see their content. A lot of companies trying to compete with established brands in their industry will use paid media as a way to fast-track brand awareness and engagement. How to track paid media. How to track owned media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Sprout Social

JUNE 7, 2023

And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Use your data What’s most important is that you track your post performance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBug Media

MARCH 19, 2020

Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases. Use a High-Quality, Eye-Catching Thumbnail. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

MARCH 13, 2019

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. People don’t take the time to tag you for no reason. Speaking of competitors, B2B social listening makes it so much easier to keep an eye on your competition. Below are some key ways that B2B social listening does exactly that.

Ad Building 100

Ad Building B2B Business Skype 100

seo.co

MAY 10, 2021

The study also revealed that 59% of respondents were frustrated by not having actionable insights or reliable tracking methods to determine the efficacy of their content marketing strategy. They’ll track your progress closely and will communicate with you on a regular basis to make sure you know where you stand.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Conductor

JUNE 4, 2020

There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. It’s important to use custom reports in Google Analytics, particularly the “Next Page Flow” to see where users land and where they go after that. #8

SEO 64

SEO Tips SERP Forrester 64

Hubspot

MARCH 14, 2017

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos. YouTube is free, and it has over 1 billion users. In-depth analytics from Wistia lead to great results.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Sprout Social

JANUARY 16, 2017

Current Analytics : How many fans do you have? Advantage : Once you load in products, you’ll be able to tag them in your Facebook Post. If you have multiple people on your social team, you can train them on the company voice and then use our handy message approval system to ensure they’re on the right track.

Facebook 85

Facebook Work Management Ad Frequency Marketing Management 85

Brandwatch Marketing

SEPTEMBER 21, 2022

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. If you want something more, check out our list of Facebook analytics tools. Pinterest Analytics. Pinterest also has a built-in analytics platform.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

FMG Suite

SEPTEMBER 23, 2020

Search engines like Google, YouTube, Yahoo, and Bing account for 70.6% Google and other search engines consider your track record on searches when they are assigning your rank. Use a title tag for the title, then headers for information sections. The two primary pieces of text (tags) in a preview are: The Title.

SEO 52

SEO Work Management Marketing Management Tagging 52

Marketing Insider Group

JUNE 16, 2020

Now, it’s about bridging the gap between the videos saved on your hard drive, or stored on your YouTube channel, and the lead-generating strategy you are attempting to execute. How to promote my Youtube videos ? Businesses have access to many video hosting platforms beyond YouTube, many with unique offerings.

Video Marketing 279

Video Marketing Content Marketing Planning Youtube 279

Zoominfo

SEPTEMBER 4, 2018

Before you roll your eyes and click away, take a deep breath. Instead, we want to focus on something slightly less talked about: YouTube and video optimization. But, in reality, modern YouTube is so much more than that. In fact, YouTube is the second most visited website online. An Introduction to YouTube Ranking Factors.

Youtube 150

Youtube Advertising Channels Optimization SEO 150

Hubspot

JANUARY 4, 2018

If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You already know that YouTube is an important content tool, and you're ready to start leveraging video for your own business.

Youtube 101

Youtube Advertising Channels Banners Ideal Customer Profiles 101

Brandwatch Marketing

FEBRUARY 2, 2019

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. If you want something more, check out our list of Facebook analytics tools. Pinterest Analytics. Pinterest also has a built-in analytics platform.

Paid Social Agency 105

Paid Social Agency Social Media Analytics Tools 105

Sprout Social

OCTOBER 19, 2016

With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. You can track these metrics in your social media dashboard and analytics tools. YouTube contest rules – https://support.google.com/youtube/answer/1620498?hl=en.

Social Media 94

Social Media Paid Content Media Viral Marketing 94

KoMarketing Associates

JUNE 17, 2022

Social media engagement is a metric used to track how often users interact with your content on social media. Engagement rate isn’t just a vanity metric; it’s crucial to tracking social media strategy success. Tracking this over time will help you see how engagement rate impacts site traffic and revenue. .

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

Brandwatch Marketing

FEBRUARY 3, 2019

Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Some of these tools offer analytics for multiple social media sites, which makes sense when 91% of brands have multiple social accounts. Free Facebook Analytics Tools. Detailed reports including page level and timeline level analytics.

Facebook 85

Facebook Analytics Tools Best Practices 85

EMagine B2B Blog

MAY 1, 2023

As the second largest search engine, YouTube is a force to be reckoned with. However, no matter how much you leverage video marketing and fill up your YouTube channel , if your videos aren’t properly optimized, you’re missing out on valuable opportunities. YouTube recommends using an image (.JPG,GIF,BMP, JPG,GIF,BMP, or.PNG.)

Youtube 52

Youtube Video Marketing Practices Best Practices 52

Single Grain

JANUARY 10, 2020

It lets you bulk edit SEO data like meta tags and descriptions. The plugin helps fix broken links and image alt tags, and optimizes your blog for higher rankings. It lets you monitor your organic traffic and also offers easy integration with Google Webmasters Tools and Google Analytics. 9 SEO Trends You Can’t Ignore in 2020.

SEO 110

SEO Paid Search Agency Enterprise Management Work Management 110

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Sprout Social

NOVEMBER 20, 2023

Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services. They can also help brands and influencer communicate or track campaign analytics.

Work Management 97

Work Management Marketing Management Budget Programs Paid Search Agency 97

Online Marketing Institute

OCTOBER 31, 2010

Head over to my Flickr account to see a few pictures of our visit or to YouTube to see a couple of video clips of my favorite pavilions at the World Expo. Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Sprout Social

SEPTEMBER 7, 2021

YouTube & BTS: Permission to Dance. To promote its short-form video functionality, YouTube partnered with K-pop band BTS on the international Permission to Dance Challenge , exclusively on YouTube Shorts. With so many moving parts to keep track of, consider breaking your campaign approach into four clear steps: 1.

Social Media 129

Social Media Campaigns Media Best Practices 129

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Sprout Social

OCTOBER 18, 2021

And that all starts with knowing the right video metrics to track. So in this article, we’re going to walk you through some of the most important video content KPIs as well as when to track them and what they mean for your video marketing’s overall success. The last major KPI you need to keep an eye on is conversions.

Video Marketing 141

Video Marketing Eye-Tracking Click Rate Landing Pages 141

Marketing Insider Group

MARCH 28, 2024

Customers are excited and happy when their packages arrive, so it’s the perfect moment to encourage them to snap a photo and tag your business on Facebook or Twitter. Tracking user behavior, your online store’s content can be specifically geared to each customer. Link back to your blog in your guest post.

eCommerce 201

eCommerce Tactics Budget Programs Work Management 201

Oktopost

JUNE 22, 2023

Most of a brand’s followers will be their existing customer base – as are the lion’s share of interactions, tags, mentions, and comments, after all. YouTube is the perfect platform for long-form video content, while TikTok favors that same content trimmed down to bitesize pieces and key points. It’s understandable why.

Social Media 118

Social Media Lead Scoring Lead Ranking Sales Qualified Leads 118