KoMarketing Associates

JUNE 29, 2016

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Google Analytics.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Martech

NOVEMBER 28, 2023

By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. billion by the end of 2027, per eMarketer. Advertisers can now deliver highly targeted ads to specific households or even individual viewers. This increases ad campaign efficiency by eliminating wasted impressions.

Marketing AI 103

Marketing AI Advertisements Advertising Trends 103

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. mobile baer facts emarketer exacttarget flurry kyle lacy mobile apps mobile statistics mobile usage' Digital Passes TV in Share of Time Spent. tweet this). tweet this ).

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Martech

APRIL 1, 2022

Viewers are flocking to AVOD, an eMarketer study shows. As part of the CTV ecosphere, it benefits from the measurement and analytics advertisers gain by running campaigns through an omnichannel SSP. Growing viewership. That’s a promising sign. These numbers are projected to climb even further to over 61% of all U.S. million people.

Paid Search Agency 107

Paid Search Agency Advertising Agencies Advertisements Advertising 107

Choozle

MARCH 20, 2024

According to an eMarketer , more than three-quarters of American internet users engage with digital audio formats like streaming music, streaming audio advertising, and podcasts at least once a month in 2024. Precise Tracking and Analytics: Capitalizes on the rise of digital streaming services.

Advertising Agencies 74

Advertising Agencies Advertisements Advertising Allocation 74

Convince & Convert

JULY 17, 2017

billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Analytics software was selected as the most-needed resource for marketers in 2017 to do their best work, by both brands and agencies. Brands reported almost evenly that analytics software (44.8 A combined 31.6

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. Marketing Analytics Support Customer Journey Tracking. Marketing analytics can help. Look for signals in your marketing analytics. You may assume B2B companies are all in with content marketing. It is a top tactic. And, adoption rates of digital content marketing are high. Don’t abandon them.

Top of Funnel 287

Top of Funnel Buyer's Journey Trends Lead Scoring 287

Martech

JUNE 29, 2022

Marketing attribution software: Businesses can use this to attribute results to specific marketing activities using marketing analytics and data. According to eMarketer, spend is expected to exceed $867 billion by 2026. chart from eMarketer used with permission. Two-thirds of global ad spending will be digital in 2022.

Marketing Attribution 101

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 101

Digilant

APRIL 16, 2024

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. The rise of DOOH—and its continued rapid growth—is closely tied to advances in digital technology and data analytics. In contrast, DOOH advertising can offer more advanced measurement and analytics capabilities. Last year, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

illumin

MARCH 5, 2024

First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. According to eMarketer , cookies were used for 78% or more of programmatic ad buys across industries as of late Q3 2023, with many advertisers still increasing their cookie ad spend.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. This allows businesses to track various parameters like caller ID, call duration, call start and end times from within the Google Analytics dashboard. This is a tricky line to tread for a marketer.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Digilant

APRIL 23, 2024

Use data analytics tools provided by digital audio platforms and your partners to identify the specific audience segments most likely to be interested in your product or service. Most digital audio platforms provide analytics tools to track these metrics, allowing you to assess the ROI of your campaign.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

ClearVoice

JUNE 19, 2023

Combining AI and other advanced analytics techniques to improve decision-making. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Stevens & Tate

APRIL 1, 2020

Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020. Worldwide ad spending is still expected to grow compared to last year, says research firm eMarketers, but it has lowered its growth expectations by 3%. YouTube Analytics Now Lets Creators Compare Metrics Side by Side.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Meerkat Marketing

JANUARY 28, 2022

at 32.3% (eMarketer, 2021). Here are some tips to help understand your company analytics. Understand your company “Updates” analytics for which posts are garnering the most impressions, clicks, interactions, followers acquired and engagement. Next take a stroll through your “Followers” analytics.

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Business leaders believe real-time customer analytics across multiple touchpoints is very important for customer experience.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion in 2023 to $106.12 billion by 2027. These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion in 2023 to $106.12 billion by 2027. These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Hubspot

JANUARY 27, 2020

eMarketer ). It's estimated that AI-based analytics and marketing software will give the average data analyst back one-third of their time, which could then be used for bigger projects or other tasks. eMarketer ). eMarketer ). Image Source: eMarketer. The AR/VR market is currently estimated at $1.6 billion ( IDC ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

KoMarketing Associates

JANUARY 2, 2018

Google AdWords & Analytics Certifications and Google’s Academy for Ads. eMarketing Institute’s Free Online Marketing Course & Certification. Some of the more common certifications, both free and with commercial license, relevant for B2B digital marketers in particular: Google Digital Marketing Certifications.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Convince & Convert

JULY 17, 2017

billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Analytics software was selected as the most-needed resource for marketers in 2017 to do their best work, by both brands and agencies. Brands reported almost evenly that analytics software (44.8 A combined 31.6

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Porch Group Media

JULY 13, 2021

Adobe Analytics ). Adobe Analytics ). Adobe Analytics ). eMarketer). 59% of customers say they are more likely to continue curbside pickup after the pandemic. Retail Dive ). 30% of online consumers prefer using BOPIS (Buy online, Pickup In Store) or curbside over delivery. 87% of U.S. McKinsey ). Selligent ).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. Use Google Analytics to track the number of visitors to your website. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Leverage LinkedIn. Measure Your Efforts.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Contently

MAY 10, 2016

Earlier this month, comScore, a media analytics company, released its annual report on cross-platform media usage. That mark aligns with eMarketer’s most recent projections , which looked at total time spent in terms of hours and minutes. It didn’t look good for PCs (a.k.a: desktop and laptops).

Emarketing 60

Emarketing Paid Search Agency Spending Media 60

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . According to eMarketer , by 2020, 86.2% Here are five marketing trends that you should be looking into this year.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Contently

NOVEMBER 7, 2016

Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices.

Facebook 165

Facebook Rules Advertisements Advertising 165

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. You can track data effectively with Twitter analytics. billion in 2020. Pros: Fast-paced environment.

Social Media 84

Social Media Work Management Marketing Management Service 84

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. The robust analytics gave rise to rapid experimentation at Act-On. “We “We started talking about what to do,” says Linda. But I watch video all the time.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

ClickZ

AUGUST 8, 2020

Emarketer had expected mobile advertising to grow up to $105.34 Factors like saving costs, training, agent productivity, and using predictive analytics were on the priority list, but as a lesser priority. With COVID-19 looming around every corner of the globe, advertising has seen some peculiar dynamics in the US market.

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Liveintent

APRIL 26, 2022

” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. These brands also approach personalization as an organization-wide imperative that yields long-term growth — not just a one-time task for the analytics team to check off. Consumers want businesses to know their interests.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Sprout Social

JULY 11, 2016

By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics. Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015.

Emarketing 108

Emarketing Buzz Social Networks Social Media 108

Bannerflow

MAY 22, 2023

Unlike traditional TV advertising, which relies on broad demographic segmentation, CTV enables marketers to leverage advanced data analytics and audience insights. Precise Targeting One of the key advantages of CTV advertising is its ability to deliver precise audience targeting.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Sharpspring

NOVEMBER 15, 2019

As eMarketer states: “The retailers who succeed during this shortened season will be the ones who make it easy for stressed and time-crunched shoppers to find the best offers.”. Look at Your Data Analytics. Begin by looking at the data analytics so you can match your campaigns to specific customers. Behavior Tracking.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

Customer Experience Matrix

SEPTEMBER 29, 2009

. - a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). It’s interesting that the question was about Web analytics in particular – even analyzing Web results by itself requires non-Web data.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 120

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Unfortunately, every social media platform provides a different set of analytics. We Have Limited Data.

Social Media 120

Social Media Media Webinar Metrics Forrester 120

Biznology

MAY 13, 2015

Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). Glen has worked with the most respected marketers and agencies to introduce digital transformation and analytics innovation, and prove the value of measuring intangibles, such as emotional engagement. Thanks to all our sponsors!

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Adobe Experience Cloud Blog

OCTOBER 17, 2017

In Marketo’s summer release, new AI-based analytics provide rich insights into which of your content assets are most popular, which are trending, and how specific content pieces are performing for defined audiences (location, industry, visitor type). Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134