Sprout Social

NOVEMBER 21, 2019

Who’s running ads related to your business? For example, Google Product Listing Ads can help highlight all of the above for B2C brands. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. The same rings true for seeing who’s running ads on social media too.

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Digital Ad Spending Worldwide. Image Source: eMarketer. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Martech Advisor

OCTOBER 24, 2019

In 2018, programmatic mobile ad spend in the U.S. Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. The use of mobile and the resulting power of location-based targeting sits at the center of a massive industry-wide shift in the way marketers deliver targeted ads.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 RBC Capital Markets also found that 41 percent of brand marketers were interested in investing more ad dollars into Pinterest campaigns, and 36 percent were interested in Snapchat marketing. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 RBC Capital Markets also found that 41 percent of brand marketers were interested in investing more ad dollars into Pinterest campaigns, and 36 percent were interested in Snapchat marketing. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Hubspot

AUGUST 31, 2015

According to a new report from eMarketer , “the flooded app marketplace means paid install campaigns are a must.” Indeed, advertising is a big part of today’s app marketing toolkit, with acquisition campaigns attracting bigger and bigger chunks of their ad budgets. app install ad revenue alone will top $4.6

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Ads Campaigns 28

Convince & Convert

SEPTEMBER 21, 2010

Photos Apture Although I don’t use it all the time, I find myself turning to it with increased frequency. Extremely handy for locating and adding links to specific Web pages (see link to Seth Godin above). Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Valasys

OCTOBER 15, 2020

in 2020 (Source: eMarketer). You can measure your engagement on Twitter with the help of Twitter Analytics. Twitter is a platform that loves frequency, at least this is what statistics reveal. Employ Twitter Ads. Twitter ads are paid but they are worth the purpose of building engagement.

Click Rate 40

Click Rate Twitter Optimization Tips 40

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% of digital display ads in the U.S.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% of digital display ads in the U.S. on single-channel.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Webbiquity

AUGUST 18, 2012

” ( Ad Age ). eMarketer ). the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. ” ( Ad Age ). Social Media B2B ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Online Marketing Institute

OCTOBER 31, 2010

Photos Apture Although I don’t use it all the time, I find myself turning to it with increased frequency. Extremely handy for locating and adding links to specific Web pages (see link to Seth Godin above). Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

Social Media 40

Social Media Paid Content Tools Media 40

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% of digital display ads in the U.S.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145