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Why don’t more marketers use keyword research?

Biznology

The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand.

How to Pick Effective Keywords [VIDEO]

Vertical Response

In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse , shows you how pick effective keywords for your blog post or your web page.

Trending Sources

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Writing engaging and compelling content that your audience wants (AKA, content marketing). Share PPC Keyword Data to Guide SEO.

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The Difference Between SEO & SEM

Puzzle Marketer

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. So then what is SEM? Take a look at your website analytics. You can set up an account with Google Analytics for free.

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6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G

Vertical Response

Well, in the bathroom stall of Small Biz High School, you will surely find SEO <3′s Content. SEO has always had the hots for content, but never had the courage to make it known to the world. The same goes for your relationship between SEO and content.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Keyword Queries.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. HubSpot (Content).

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Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady.

5 Ways to Use Paid Search & SEO Together

Vertical Response

Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Keyword Research/Expansion. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. If those keywords/queries aren’t already present in your paid search campaign, add them in and try them out. Start creating content around those keywords to increase your ranking in SERPs.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Quality content is king ! This is a simple theory, but just keep in mind that it can take some time to get a backlog of quality content – Keep at it! Here’s a quick five: GetListed , Google Analytics , Google Webmaster Tools , Majestic SEO and Moz Analytics.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

Mistake #1: Using ungated content in search promotion. Therefore, we should match where they are in the funnel by targeting them with middle-of-the-funnel content, such as ebooks and whitepapers -- gated content. Mistake #9: Going general with keywords, then narrowing.

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Five social media courses make one social media strategy meal

Biznology

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software.

How to Get the Most Out of Google Analytics

Vertical Response

Google Analytics , (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. However, fear no more, here are 5 custom Google Analytics reports that will make your life easier (and revenue greater). Site Content Popularity. Top Keywords. The post How to Get the Most Out of Google Analytics appeared first on VR Marketing Blog.

Seven Common AdWords Mistakes to Avoid

Webbiquity

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. Using both search and Google’s content network right away.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Quality content is king ! This is a simple theory, but just keep in mind that it can take some time to get a backlog of quality content – Keep at it! Here’s a quick five: GetListed , Google Analytics , Google Webmaster Tools , Majestic SEO and Moz Analytics.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

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So You Are Changing Your Name – Learn What to Do Digitally.

Fathom

Update your Analytics & Webmaster tools. Rethink your keyword focus. Make annotations in your analytics the day of the switch. Refresh Your Digital Content. Comb through your web content and appropriately update all copy with company name. Update your content to promote and describe any potential new offerings or target audiences. Create campaigns for new branded keywords. Make updates to the content on your landing pages.

The 32 Best Twitter Marketing Tools

Webbiquity

Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 11) Twitter Analytics.

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. ” Standing out from the mass of other content there is a different matter.

Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0

Vertical Response

This is the second version of the Payday Loan Algorithm, and it takes action towards websites that contain spammy keywords like, “payday loans,” adult themed/pornographic keywords and other spammy keywords. Just as a reminder, the Panda Algorithm is designed to prevent websites with poor quality content from appearing at the top of Google’s search results. If you have duplicate content on your site, we recommend adding more value to it.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

CMS: Content Management System i s a software or program used to organize, edit and publish content. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic.

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MozCon 2013: The Recap of all Recaps

Vertical Response

They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Content Harmony: MozCon 2013 Coverage.

Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. As such, high-quality content is critical. Get Friendly With Analytics.

The 26 Best WordPress Plugins

Webbiquity

WordPress is far and away the most popular content management system (CMS) for websites. Make it easy for your readers to join your email list, share your articles and optimize with analytics. Showcase reviews: Blogging Wizard (Content), Cent Muruganandam.

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

So, it spiders through all your pages, looking for issues with your content, the length of your page titles, the length of the copy, and even Flesch Reading Ease. Audienti asks you for keywords that are important to you and also for companies you consider to be competitors.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can paid and organic content promotion channels be used together most effectively?

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About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

They forgot the time element that factored into the cost of “good SEO” Examples of SEO shortcuts: Trying to optimize pages without a keyword and marketing strategy in mind. Buying links purely for keyword rankings.

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Google Penalties – All You Need to Know

Vertical Response

For example, the Panda algorithm affects sites with low quality and duplicate content. Panda addresses sites with low quality, thin and duplicate content. There would be several of these pages for each variation of the keyword with almost the exact same copy.

3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

Both digital strategies require research, analytics and weekly, if not daily, management. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. Learn what keywords perform well with PPC, apply them to SEO. Take advantage of the quick-turnaround results in PPC by testing additional keywords to understand which produce more clicks and conversions.

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What B2B Tech Companies Can Expect From Search Marketing in 2017

Golden Spiral

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix?

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How to Perform an Onsite Audit for SEO, Part 3: Take Action

Marketing Action

Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Check Google’s Search Console (formerly Webmaster Tools) for landing page and keyword impressions, clicks and CTR improvement. Keyword Research & Canonical Mapping.

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” “It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to.

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The 17 Best Social Media Management Tools

Webbiquity

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Track keywords. Add content manually, in bulk, or through an RSS feed to Edgar.

8 Best Practices for Using Google AdWords

Salesfusion

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Using Google AdWords for SEM. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

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The Five Best Infographic Creation Tools and Services

Webbiquity

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Pick a template, edit the fonts and colors, and add your content. 4: The 14 Best Content Planning and Research Tools. #5:

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Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Analytics for Facebook has been around for quite a few years so it should come as no surprise that it’s got a lot of bells and whistles under the hood. Website Analytics. Google Analytics.