Biznology

OCTOBER 20, 2014

McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. 94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source: IBM Global C-Suite Study ). Do the opportunities outweigh the challenges with the C-Suite?

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80

Convince & Convert

DECEMBER 29, 2015

We had editorial calendars for every region of the company for the different events we managed as Outlook calendars. Create a Social Media Plan for Sharing Content. And maybe you’re sharing your content on social media, but you really don’t have a plan to use social media super efficiently.

Social Media 100

Social Media Work Management Planning Custom Publishing 100

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Use the Right Tools for Social Media Measurement. Did these actions align with your goals?

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 100

Process Validation Social Media Buzz 100

Sprout Social

JULY 6, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time. How to find your own best times to post on social media.

Twitter 101

Twitter Best Practices A/B testing Social Media 101

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Webbiquity

JULY 28, 2010

In short, he’s an extremely smart guy, though with an analytics-heavy, big organization background that shows through in this book. The book begins with a fascinating trip through the early days of the web and the foundations of social media. There are a few questionable statements in the book. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom.

Media 100

Media BtoB Paid Search Agency Social Media 100

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Analytics is the new marketing creative! Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Go beyond the high-level demographics of SIC/NAICS codes and company size.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

But what qualities are key in an inbound or social media expert? The ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Conference 116

Conference Organization Paid Search Agency PR 116

ScanmarQED

JANUARY 18, 2024

So, if I take the two idioms mentioned above – can I see how these can align to marketing practices, and even better to analytics in a way that I can bring some positive impact for the environment through the next 12 months? Beyond media practises, the reuse principle also applies to evaluation.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Paid Search Agency 59

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Oktopost

MAY 23, 2024

LinkedIn, as a professional social networking platform, has continually evolved to accommodate various content formats to allow sharing content and boost network engagement. Visibility and Sharing: Carousels can be shared in the feed, within groups, or on company pages.

Linkedin 62

Linkedin Paid Search Agency Social Media Thought Leadership 62

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. This is especially important now that Google and Bing are incorporating social content into real-time search results). Consider adding some of these to your list if they differ from your analytics results.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

Social Media 131

Social Media Work Management Marketing Management Media 131

The ABM Agency

FEBRUARY 14, 2023

to find companies that meet your criteria. Additionally, you may want to consider factors such as size of company, industry verticals they operate in, revenue growth rate over the past few years etc., Developing a paid media plan that is tailored to ABM objectives is essential for reaching target accounts.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing & Strategy 52

Sprout Social

AUGUST 20, 2019

But having a long-term social media plan will help you set realistic goals and make the process of creating a content calendar more manageable. There are a few strategies that ensure you never run out of things to talk about on social media.

Social Media 106

Social Media Work Management Media Curation 106

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MARCH 4, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

NuSpark Consulting

JANUARY 3, 2015

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Convince & Convert

MARCH 23, 2010

And many of us in the social media space are guilty of that particular sin. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Thanks for the help. Thanks for the help.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Sprout Social

JULY 6, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. How to find your own best times to post on social media. How to craft an effective social media content strategy. Creating a 30-day social media plan.

Facebook 110

Facebook Best Practices A/B testing Social Media 110

Sprout Social

APRIL 13, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to highlight creative visual content such as infographic and reports. Tech social media resources.

Best Practices 119

Best Practices A/B testing Work Management Social Media 119

Convince & Convert

APRIL 14, 2015

Here’s exactly how you—and your team—will be super successful with an agile blog planning process. 10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing I get asked a lot about how we publish content on the CoSchedule Content Marketing Blog. Wrap Up Your Blog Planning Process 11. Product signups.

Efficiency 162

Efficiency Planning Process Work Management 162

Buffer

JANUARY 17, 2023

The company has announced that they will be discontinuing their service and users will no longer have access to the platform after that. You’ll get the ability to schedule and publish posts on a few core social networks, which is great, however there are a number of key features like TikTok, analytics and reporting missing.

Eye-Tracking 17

Eye-Tracking Social Media Work Management Budget Programs 17

Sprout Social

JANUARY 30, 2019

First things first: you need to figure out what you want out of social media at large. Maybe it’s more social-savvy customers. Either way, remember that social media planning is a marathon, not a sprint. Sample Social Media Goals for 2019. Take today’s social media demographics for example.

Social Media 112

Social Media Social Marketing Marketing & Strategy Marketing Strategy 112

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139