Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. My Bookmarks Digg Del.icio.us The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. ); document.write( ); FastCompany.com | Where ideas and people meet.

Companies 100

Companies Work Management Advertorials RSS 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. The Top Five Essentials for a Successful Company Twitterfeed by KaneCo conversations. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals by ScoopDog’s Blog. ?????

Twitter 100

Twitter Best Practices Digg PR 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Buzz Marketing for Technology

NOVEMBER 3, 2009

But today’s listening and analytical technology for social conversations are still in their infancy. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Tweet This!

Contacts 100

Contacts Tips Digg Social Media 100

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JULY 28, 2010

In short, he’s an extremely smart guy, though with an analytics-heavy, big organization background that shows through in this book. The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Planning Media 100

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

MARCH 4, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. The company offers a free trial , and you can see an interesting application of the tool on the American TESOL website.

Tools 20

Tools Best Practices Web 2.0 Digg 20

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks for the help.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Post on Google Buzz. Sarah Worsham ( @sazbean ). March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 10, 2010

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Study: Company Blogs Lead Social Media Options by MediaPost. But what metrics are really most appropriate for social media measurement?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Post on Google Buzz.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

OCTOBER 27, 2010

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

JANUARY 4, 2011

The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. That’s not to say don’t pay attention to data, but if you are embedded within an industry your perspective is worth a lot more than analytics from past content. What did I learn? Good stuff, thanks.

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JANUARY 10, 2011

Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Highly creative AND useful!

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing?

Social Media 100

Social Media Budget Programs Tools Media 100

Webbiquity

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it? 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. Post on Google Buzz.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Companies cited as role models include web conferencing provider Dimdim , HR software provider Taleo and telecom firm Unified360.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

APRIL 5, 2010

We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Marketing is the default head of social media management in most companies. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. OnPath , November 19, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). What a learning culture looks like A learning culture is one in which learning is an explicit company goal. And often the thinking is if it aint broke why fix it".

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Infographic: Social Media ROI Statistics by Digital Buzz. Marissa McNaughton looks at social media use among America’s largest companies.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 26, 2011

Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign,&# including keyword research, website architecture, copywriting, on-page optimization, analytics and more. How to optimize page Titles and improve click through rates by Web SEO Analytics. by KISS Metrics.

SEO 100

SEO Resources Tips Best Practices 100

seo.co

DECEMBER 8, 2020

If you tweet a link to it from your company Twitter account, and 100 of your followers retweet it, then 100 of each of their followers retweet the link, you have a wave of retweets that search engines notice. Set up Google Analytics. Each of your titles and descriptions should be unique, with keywords relevant to your company.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Five Rules for Responsible Social Marketing by Fast Company.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Eric Groves explains why low-cost, easy-to-use email marketing, online survey and social networking tools are essential marketing components for smaller companies.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

MARCH 31, 2010

Which segments generate the most social media buzz? Companies with the highest level of social media activity increased revenue by 18 percent in the last 12 months, while companies that were the least active saw a 6 percent drop in sales. Fortune 500 Companies Fall Flat On Millions Paid For Keywords. Kevin Stirtz.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Webbiquity

AUGUST 26, 2010

Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Hell for companies and users, heaven for Facebook consultants. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Business Intelligence and Analytics. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. Standards & Legal Issues. Disaster Recovery.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100