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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides.

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Google Analytics Upgrade Could Bode Well for Google Plus

Biznology

This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days. Google Groups.

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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

But Not So Fast Despite the fact that Pinterest users love the platform and merchants see a ton of economic value in it, historically the company has treaded carefully on programs that would monetize their audience—and rightfully so. From analytics to widgets, these features should absolutely not be overlooked.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. My Bookmarks Digg Del.icio.us The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. ); document.write( ); FastCompany.com | Where ideas and people meet.

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Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. Tweet This!

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Should you care more about Digg submission than about comments? PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. The company’s original focus was on web analytics. Marketing automation vendors like Manticore are likely to see continued sales growth as more b2b companies recognize the expectations of their buyers have changed.

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