Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. And then we emailed the CTO and VP of operations at these companies, because the engineering team experiences the pain of not being able to build tools, but the operations teams experience the pain of not having the tools. Get press Three startups I looked at had meaningful success with early PR.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Leadspace

JANUARY 4, 2017

The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Category #4: Analytics rationalization, emergence of Attribution. Web analytics from Adobe or IBM or Web Methods. Mobile Analytics from Mix Panel or Localytics. PR Analytics from Cision or Trendkite.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. To put these numbers in perspective, Magic Beans is a family-operated e-commerce property base with more than 10 thousand unique visits per day , 10 thousand Facebook?likes

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

6sense

JANUARY 7, 2016

The size and depth of your team is a question you’ll have to answer internally, but having these skills represented will guarantee you don’t have any gaps in your marketing operation. Press Relations / Analyst Relations – who knows every journalist, analyst and blogger writing or researching your space? Your PR/AR lead of course!

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Sore spot with us PR types.) Sore spot with us PR types.) Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. link] Russ Henneberry Wow.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 24, 2010

Regardless, you need to set some expectations in social media, which is why companies are starting to list hours of operation on their Twitter accounts, etc. link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. And is that appropriate? Probably not, but maybe.

Conference 116

Conference Organization Paid Search Agency PR 116

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Most of your blog readers have no idea who you are.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Zoominfo

SEPTEMBER 17, 2018

The hosts interview some of the most reputable marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss, and Google endorsed analytics expert Avinash Kaushik. In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR. Listen here. 8. SocialPros.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

APRIL 10, 2017

Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. ” — PR Daily. Showcase reviews: PR Daily. 23: The 29 Best Web Analytics Tools. #24: Reputation Management Tools. 1) Reputation.com. Google Review Count: 312.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. If your PR firm isn’t ready for you to evolve, gently, politely ignore them. It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? It’s positioned for any restaurant, any chain, operating anywhere and is fully customizable. We examined what an operator really needed to manage their online reputation, simplified it and make it work, just for one industry. How hard will it be to filter?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MAY 20, 2010

Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant. You know all that stuff that we “like&# now?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

WebMarketCentral

MARCH 5, 2008

by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. What's the Deal with All the Boring Voicemail Greetings? Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Webbiquity

NOVEMBER 19, 2012

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. Or are there? A “Eureka” Moment.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

Single Grain

JULY 6, 2021

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. Moreover, knowledge of influencer marketing platforms, Google Alerts, and blogger outreach programs are necessary. A CMO directly reports to the chief executive officer (CEO).

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. That will be our top focus for next year. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. That will be our top focus for next year. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

AUGUST 26, 2010

You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Convince & Convert

FEBRUARY 23, 2012

Jay : How many people do you have operating this? PR people love their tactics. If we have a blogger preview event, are they telling their friends who are bringing them into the store, and how do we track that? We do monthly reporting, and I very much value the analytics side of thing. Lauren : One. Jay : 40, 50?

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. Customer Analytics.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

AUGUST 3, 2010

Go ahead) Anything You Can Do, We Can Do Better The second front of Facebook’s war on websites is in the area of operations and functionality. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. link] Dennis Price RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Go ahead) Anything You Can Do, We Can Do Better The second front of Facebook’s war on websites is in the area of operations and functionality. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. link] Dennis Price RT @jaybaer: "R.I.P.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hinge Marketing

JULY 21, 2022

Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

Webbiquity

FEBRUARY 7, 2012

11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” Study: 76 percent of communications professionals use Twitter by Ragan’s PR Daily. million followers”).

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

OCTOBER 1, 2010

briankissel Coupling Social Sign On with Social Publishing can create even more value for website operators and their customers/members. briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Single Grain

AUGUST 19, 2021

Amazon currently operates in four different regions: America – includes Brazil, Canada, Mexico and the United States. Add Your Site on Search Console and Analytics. Make sure to add all your websites as separate properties on Google Search Console and Analytics. Book My Free International SEO Consultation .

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98

Webbiquity

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Convergence: Merging Disciplines Between PR and Marketing by InNetwork.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Single Grain

MARCH 27, 2020

Identify popular bloggers and social media profiles that are a hit with your audience. For example, entering the keyword “PR Pitch” comes up with nine different ideas: PR pitch example. PR pitch email example. Fashion PR pitch example. PR pitch email. Best PR pitches. Writing a PR pitch.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Hubspot

OCTOBER 10, 2014

If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Marketing needs a wholly different set of skills than say, programming or operations. Mark is the Executive Director of Schaefer Marketing Solutions , and has been hailed by AdAge as one of their Power 150 Marketing Bloggers.

Effectiveness 28

Effectiveness Planning Paid Search Agency Work Management 28

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Recommended reading: 10 Ways to Create an Efficient Content Marketing Operation. #21. Become A Blogger. Copywriting. Demand Gen / Lead Gen. Email Marketing. Social Media.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. In 2017 smart B2B marketers will be making their big data small with analytics solutions and personnel that can connect the dots between intent, experience and action. Consistently wins. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

MARCH 2, 2010

4 Milestones to Social Business There are numerous granular issues to consider, and it will be fascinating to watch ExactTarget and CoTweet work out the operational details (I might even get to help a little, as ExactTarget is a client), but I see 4 primary hurdles that have prevented the full synergy of social and email to-date. Im Jay Baer.

Business 117

Business Paid Search Agency Social Media Analysis 117