Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. What types of sites send the most traffic your way?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. What types of sites send the most traffic your way?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. He takes digital PR strategies to a whole new level.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.) Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel. That’s why they work. and see who signs up.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Hubspot

JUNE 26, 2015

Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. You need to build the right content marketing team , right now. Who to Hire Immediately for Your Content Marketing Team. 1) Seasoned Writer / Managing Editor.

Startups 28

Startups Work Management Marketing Management Top of Funnel 28

Hubspot

JUNE 26, 2012

Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? This post will offer suggested must-do task lists every inbound marketer can use to stay sane and keep campaigns going strong on a daily, weekly, and monthly basis. 10 Daily To-Do's.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

B2B Marketing Savvy

NOVEMBER 16, 2009

As fellow B2B marketers, Agency-types and otherwise Social Media communicators, would love feedback – see the live blog and concept by going here. Nice custom admin screens support the site; Google Analytics under it all. For various reasons, no promotion on the.com main company brand web sites, no PR on the advernture.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Barriers RSS 40

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Webbiquity

DECEMBER 30, 2013

As the old b-school maxim goes, “you can’t manage what you can’t measure.” ” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. To PR professionals? To bloggers? Which converted at the highest rate?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

DECEMBER 8, 2008

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Biznology

DECEMBER 29, 2015

It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. That’s then, this is now. . That’s all well and good.

SEO 80

SEO Service Advertisements Advertising 80

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the different types of customers that are relevant for each of your vertical markets 8.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

MARCH 23, 2017

A premium account provides analytics and wider exposure. ” — Online Marketing Institute. Showcase reviews: Online Marketing Institute. Google Review Count: 377. ” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. 2 ) Paper.li.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Biznology

OCTOBER 18, 2016

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration. My Personal Digital PR Philosophy. Try out all the tools : it’s a buyer’s market.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Webbiquity

NOVEMBER 19, 2012

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Mostly from me, with some terrific assistance from talented guest authors.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. link] [link] Doktor Marketing Are You Suffering From Premature Calculation? Fitting the square peg of social media in the round hole of marketing metrics is not going to work.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Google Review Count: 345. Showcase reviews: PR Daily (Automate). 1) Socialbakers.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Kristi Hines , Freelance Writer and Blogger. Learning outreach strategy from experts.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

ClearVoice

FEBRUARY 7, 2019

It’s a rarity these days that anyone is just a writer, since the job description has grown to include a whole host of other marketing and brand-centric responsibilities. The income is found in content marketing, SEO strategies and other writing-forward opportunities. Sophisticated companies are using more marketing budgets for content.

Marketing Budget 82

Marketing Budget Burn Rate Paid Search Agency Advertising Agencies 82

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. Whereas a B2C blogger offering an online course will focus on lead quantity , a B2B company may care more about lead quality. As a marketer with a focus on lead generation, your job is to keep the pipeline filled with leads. 4) Sales Process.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. . “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 120

Social Media Media Webinar Metrics Work Management 120