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B2B Public Relations: 7 tactics to pull more leads into the funnel

markempa

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

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The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Don’t (or Do) Compare My PR Campaign to Google Ads.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing?

PR 100
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 161
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40