• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Analytics, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Analytics, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Analytics, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 18, 2017
    [Analytics, B2B] How Reporting Can Improve B2B Blog Performance
    When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel. Why this is important : Creating content to encourage people to take action on your website (completing a form, downloading gated content, subscribing to newsletters, etc.)
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 28, 2017
    [Analytics, B2B] 4 Content Promotion Strategies to Increase Engagement
    The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Content Marketing b2b Consumer
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Analytics, B2B] 5 Ways to Use Your Blog to Test New Ideas
    Instead, use your blog as an incredibly powerful tool for your B2B marketing strategy. By carefully looking at engagement and analytics, you can gain incredible insight into who your audience is, what they want, and how you can persuade them to go from a reader into a life-long customer. Instead of pageviews, I recommend looking at unique visitors (called “Users” in Google Analytics) which tell you how many distinct people have visited your page.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Analytics, B2B] The 15 Best Content Distribution and Amplification Tools
    A premium account provides analytics and wider exposure. ” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. This is very much a B2B platform so if you are targeting the business community Slideshare is ideal.” automatically organizes the stories into a digital “newspaper” that can be socially shared or used on your website or in newsletters.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Analytics, B2B] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. I assume you already add upcoming webinars to your email newsletters and post them on your social channels multiple times, so I will not go into details about that here. Instead, design your own and make sure the landing page tool lets you use your domain and analytics tools to track traffic.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Analytics, B2B] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C. An engineer may read your blog post via organic search, sign up for your newsletter and get nurtured via email, while a CFO from the same company may click your display ad on a trade related web site and call a sales rep. This article is a guest post by Eric Ramos of BusinessOnline.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Analytics, B2B] Top Webinars You Should Watch For Marketing Success in 2017
    So, to help forward-thinking marketers start their year on the right foot, I’ve compiled our top webinars that can help you navigate the ever-changing B2B landscape. Select the right predictive analytics vendor. Webinar – Facebook B2B Advertising: How to Reach Your Target Audience on the #1 Social Channel. 4) Select the right predictive analytics vendor. At Radius, we live and breathe all things predictive analytics.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, B2B] The 21 Best Content Curation Tools
    Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. Share discovered content on social networks, in email newsletter, on websites, portals, or web apps. 23: The 29 Best Web Analytics Tools. #24:
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 7, 2017
    [Analytics, B2B] What does digital transformation mean to marketing?
    Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics, B2B] The 24 Best Email Marketing Tools
    A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog. B2B PR Sense Blog. 23: The 29 Best Web Analytics Tools. #24:
  • ACT-ON  |  WEDNESDAY, JANUARY 25, 2017
    [Analytics, B2B] 5 Ways to Maximize Your Mobile Marketing Strategy
    Let’s say that your team publishes a monthly newsletter for B2B enterprises. Use mobile analytics to better understand the following elements: Mobile bounce rates. Key takeaway: Mobile analytics empowers marketers to improve customer experiences. Use mobile analytics to help shape your marketing strategies for 2017. The video has captured more than 131,000 views to date and provides a humorous take on what happens when analytics go wrong.
  • AGGREGAGE  |  WEDNESDAY, JANUARY 4, 2017
    [Analytics, B2B] Research Reveals 7 Keys to Lead Generation Success
    We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. HR Analytics. Similarly: Building Stronger HR Partners Through Talent Analytics. You might want to call it HR Analytics rather than Talent Analytics. For B2B lead generation, these are some of the more common power terms: Essential.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 21, 2016
    [Analytics, B2B] How to Advance from Licensed and Curated Content to an Original Content Strategy
    Doing this step will put you ahead of the 65 percent of B2B marketers who don’t have a clearly documented editorial mission statement, despite such documentation leading to improved long-term results. Which are converting the most newsletter subscribers? Many brands at this stage will start to throw their material into every newsletter and social media platform they can find.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Analytics, B2B] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    You’ve already got many of the biggest pieces of a content strategy in place: you’re regularly publishing on your blog, you’ve got a few active social media accounts, and you send an email newsletter once a week. According to the Content Marketing Institute (CMI), nearly a quarter (24 percent) of B2B enterprise marketers cite the “lack of buy-in/vision from [internal] higher-ups” as a major challenge. Build a Foundation in Analytics.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Analytics, B2B] Is Automation the Right Marketing Solution for You?
    You first make contact with Prospect A when he subscribes to your email newsletter. Each offers different automation and analytic tools, but many are bundled into automation suites. How Hinge Can Help: Your B2B website should be one of your firm’s greatest assets. Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics, B2B] Top Marketing Blogs You Should Be Reading
    Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Analytics, SEO, and Conversion optimization Blogs.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics, B2B] Top Marketing Blogs You Should Be Reading
    Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Analytics, SEO, and Conversion optimization Blogs.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2016
    [Analytics, B2B] The state of B2B marketing in Asia—moving toward digital
    A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days? . B2B in Asia today has two contradictory dynamics in play. For example, B2B in China is influenced by government policy and macro-economic factors.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Analytics, B2B] Planning Social Media Content? Ask Yourself These 9 Questions
    In the Greenhouse software case study, for example, there’s a very clear objective stated: “The marketing team at Greenhouse was focused on acquiring new subscribers for their weekly newsletter," which was "focused on increasing brand awareness and purchase consideration.". Notice how there are three pieces to the Greenhouse goal: Increase awareness → newsletter subscription → purchase consideration.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Analytics, B2B] So You Want to Create Content That Actually Converts?
    Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) As search marketers, we also need to concern ourselves with driving leads, traffic, B2B brand awareness, etc. When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. Check out these resources: 30+ Ideas for Measuring Conversions on a B2B Website.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 14, 2016
    [Analytics, B2B] Get Over That Fear of Commitment—Your Content Marketing Program Depends on It
    For example, a B2B company might focus on launching a company blog with a consistent posting schedule, aimed at a specific audience niche. Marketers can use analytics to understand which stories and topics are most likely to get people to spend time with the content, share it on social media, subscribe to a newsletter, or download an asset. Are you fully committed to your content marketing program?
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Analytics, B2B] Ask a Content Guy: How Do I Monetize My Content Marketing?
    And on Thursday, I’m doing a webinar with HubSpot about executive buy-in for content marketing, which HubSpot has been promoting in its newsletter for weeks. (We’ve It just makes sense when you reach a certain maturity, particularly in B2B. We know that B2B publishers with a similar audience sell sponsored content packages that start at $10,000. As I sat down to write this month’s column, I decided to do something that I should have done months ago.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics, B2B] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Organic (non-paid) search is the largest single source of visits for most B2B websites. There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. There are dozens of specific tools that could be mentioned, but popular free tools like Google Analytics and Google Search console should be on the list.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [Analytics, B2B] What, How, and When to Measure Your LinkedIn Marketing
    LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. Research suggests that measuring ROI is the number-one challenge B2B marketers face, according to a report from Demandbase. Fortunately, as LinkedIn has matured, so have its marketing technology and analytics tools. LinkedIn’s built-in analytics offer a range of insights on your company’s page and the content you share.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Analytics, B2B] How to create a winning strategy with crappy content
    Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com , BuzzSumo is the world’s best way to discover, analyze and amplify your content. It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.”
  • KAPOST  |  MONDAY, SEPTEMBER 12, 2016
    [Analytics, B2B] Hidden Content Marketing Success Metrics for B2B
    What exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. What if your audiences consist of busy executives who aren’t likely to sign up for newsletters? The post Hidden Content Marketing Success Metrics for B2B appeared first on Kapost Content Marketing Blog. Marketing Analytics
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Analytics, B2B] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. Visitors to the microsite can click through to learn more about successful campaigns, engage with social media, and sign up to receive a “Brand Olympics” newsletter. B2B Marketing Content marketing Creative Graphic Design Interactive Design Web Design b2b content marketing brand olympics campaign microsite digital design microsite origami logic web design
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 2, 2016
    [Analytics, B2B] How To Project SEO Content Marketing Goals & Performance
    In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. Initiatives requiring registration such as webinars and email newsletters. With SEMRush, B2B marketers can cross-reference multiple competitors as well as compare similarities in overarching keyword strategy. Google Search Analytics.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 2, 2016
    [Analytics, B2B] 16 Proven Ways to Get Better Opportunities Now (Part 1)
    When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data, and analytics. B2B Lead generation success comes down to connecting with people.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Analytics, B2B] Top 10 B2B Marketers to Follow for Expert Insights
    What does it take to climb the ranks of high-profile B2B marketing experts? B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions. Another characteristic that distinguishes the best B2B marketers is that they never stop learning or sharing their insights with others.
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Analytics, B2B] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    What’s the first thing you think when you hear “B2B newsletter”? Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. Neither does most B2B marketing. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences. In order to give you a few ideas for how to make your newsletters worth reading, I’ve rounded up 10 ideas for B2B newsletter content.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Analytics, B2B] Personalized content for more effective content marketing
    In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. If they subscribed to your email newsletter, from what page did they subscribe? If you’re rolling your own solution, you’ll need to roll your own analytics solution, as well. Don’t call them, they’ll call you.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Analytics, B2B] How to Launch a Successful Online Community: A Step-by-Step Guide
    With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions. Features such as deeper analytics, single sign on (SSO), gamification, more access to your members and custom design allow you to create a better experience for your fans. These can range from: Deeper analytics.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Analytics, B2B] The 14 Best Marketing Automation Tools
    Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Analytics, B2B] Guide Your Buyers Through the Customer Journey with Social Media
    In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts. You can do this through autofill forms for content downloads, newsletters, or even your shopping cart. Social Media b2b ConsumerAuthor: Lisa Marcyes The customer journey has changed.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Analytics, B2B] 7 Steps to Brilliant B2B Marketing [Part 2]
    This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. This week’s infographic created by Smart Insights is a great primer on how to build up a holistic B2B marketing strategy. Step 5: Social Media for B2B Marketing. Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Email newsletters (28%). Step 7: Analytics and improvement.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Analytics, B2B] Ask a Content Guy: What Content Metrics Really Matter?
    This month, we’re going to tackle a terrifying issue that we received tons of questions about: content marketing analytics and ROI. What are the analytics that “really matter” in 2016? But when it comes to content analytics, there are no absolutes. Roughly two-thirds of marketers create content without any documented strategy , and over half of both B2B and B2C marketers are not sure what a successful content program looks like.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Analytics, B2B] Creating Killer Content with Data: Pubcon Austin 2016
    I like to use the following: Google Analytics. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. For example, paid campaigns and newsletters can artificially inflate numbers so as you are looking at the data, make sure you understand the nuances. Search Analytics Top Pages. In truth, the top pages feature has been around the whole time but it’s now somewhat hidden within the Search Analytics section.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Analytics, B2B] A CMO’s Guide to Conversion Metrics with Google Adwords
    For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. Example: If you want to track content downloads, newsletter sign-ups, or Add-to-Cart activities as AdWords conversions, you can do so, and optimize campaigns for the total conversions. For B2B landing pages, you’ll typically use the converted click metric, as there is one conversion within the landing page anyway.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics, B2B] The One Thing That Could Ruin Content Marketing
    Step 4: Check Google Analytics. Desperately try to get out an email newsletter. Roughly two-thirds of marketers create content without any documented strategy , and over half of both B2B and B2C marketers are not sure what a successful content program looks like for them. We can give brands the best technology, analytics, journalists, editors, and multimedia creatives in the world, but if they’re not publishing with a purpose, it’s all for naught.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Analytics, B2B] An A to Z of Content Marketing Best Practices
    We also love our free Google Analytics and Google Search Console accounts. It’s the bread and butter of B2B content marketers. Newsletters. Newsletters – and other email marketing messages, like welcome emails, surveys, lead nurturing and more – are extremely affordable and a fab way to stay in touch with your audience. Content Marketing a to z B2B content content marketing marketingThere’s a lot to know about content marketing.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Analytics, B2B] An A to Z of Content Marketing Best Practices
    We also love our free Google Analytics and Google Search Console accounts. It’s the bread and butter of B2B content marketers. Newsletters. Newsletters – and other email marketing messages, like welcome emails, surveys, lead nurturing and more – are extremely affordable and a fab way to stay in touch with your audience. Content Marketing a to z B2B content content marketing marketingThere’s a lot to know about content marketing.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Analytics, B2B] 10 Very Smart People Weigh In on How to Rethink Marketing
    Figure out how much of your marketing budget will go towards creative & content, and how much data science, analytics and automation technology you will need to execute your strategy. Finally, building skills in the organization to deal with having more data will be critical – people who can do the kind of analytics and data science available with today’s technology are in short supply. It wasn’t exactly a random survey.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Analytics, B2B] 10 Very Smart People Weigh In on How to Rethink Marketing
    Figure out how much of your marketing budget will go towards creative & content, and how much data science, analytics and automation technology you will need to execute your strategy. Finally, building skills in the organization to deal with having more data will be critical – people who can do the kind of analytics and data science available with today’s technology are in short supply. It wasn’t exactly a random survey.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Analytics, B2B] Where Your Customers Go, Your Budget Should Follow
    According to Content Marketing Institute’s annual B2C Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America report, of the 12 tactics consumer marketers consider most effective, a healthy nine of them are digital marketing approaches: email newsletters, social media, mobile apps, videos, online presentations, microsites, website articles, webinars and webcasts, and blogs—with the rest being in-person events and creatives (photos/illustrations and infographics).
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Analytics, B2B] B2B Sales Cannot Live on Inbound Alone
    However, most B2B companies haven’t been able to supply enough leads through their inbound efforts to make sales quotas and hit revenue growth targets. Successful B2B marketers are combining inbound approaches with outbound methods to build long-term relationships with prospects. Brian Massey, founder of the Conversion Sciences said in a recent interview with the B2B Content Enterprise : “Content itself does generate leads, but I’m also still a big believer in email.
  • SALESFUSION  |  WEDNESDAY, MARCH 23, 2016
    [Analytics, B2B] Best Practices for Website Conversions
    Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. a mouse moving toward the exit button) and offers built in A/B testing and analytics. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. reporting & analytics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 16, 2016
    [Analytics, B2B] 3 Ways to know your prospects as well as they know you!
    As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. Maybe they’ve: Subscribed to your newsletter. Do you send all 100 your newsletter with your big announcements, your upcoming events, and your new product releases? But wouldn’t it be smarter to: Send your newsletter to those who want weekly (or monthly) touches?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Analytics, B2B] Is Automation the Right Marketing Solution for You?
    You first make contact with Prospect A when he subscribes to your email newsletter. Each offers different automation and analytic tools, but many are bundled into automation suites. Related Stories 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy B2B Video Marketing Tips Super Tools for Your Content Marketing Plan: Video and Webinars.
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Analytics, B2B] 8 Best Practices for Using Google AdWords
    You can also look at AdWords Reporting in conjunction with Google Analytics to get a more complete picture of what you’re doing well and what you can do to improve in areas like bidding and messaging. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. B2b marketing lead generationAmong the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM).
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2016
    [Analytics, B2B] How Facebook Instant Articles Could Change the Game for Content Marketing
    I’d encourage you to not let that stop you, as Facebook’s Instant Articles allows you to customize the typeface, color, and layout of your content to keep it on brand and use your existing analytics platforms to measure its success. Finally, Digiday recently reported that Facebook is allowing some publishers test newsletter sign-up messages with their Instant Articles—trial publishers include The New York Times and The Washington Post. Content Marketing b2b Consumer
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Analytics, B2B] Measure the ROI of Digital Advertising Beyond Revenue Impact
    To measure this, divide the total number of click-throughs by the number of people who submitted contact information (for example, by signing up for your newsletter). To determine this, look at your website analytics to find the number of hits that come in from your native advertising directly, and then use Google Trends to see if the number of people searching for your brand name is increasing. Digital Marketing b2b Consumer
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 18, 2016
    [Analytics, B2B] What Mom Never Told You About How to Find B2B Customers
    MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. To do this, make sure you have an idea of the percentage of new vs. returning visitors in Analytics and cater content/corresponding CTAs accordingly. According to WebDAM , B2B companies that blog generate 67% more leads than those that don’t.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Analytics, B2B] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    By the 2000 and 2004 elections, websites were much more robust with new modules, calendars, newsletters, and lots of content. In contrast, Donald Trump has only 3 (Facebook Custom Audience, Google Analytics and Google Dynamic Remarketing). Digital Marketing b2b ConsumerAuthor: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, B2B] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Thus, social traffic is something that B2B marketers need to get right. You can do so with links next to videos, in email newsletters, in infographics, and other pieces of content. Social Media b2bBut what do you do with these leads?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, B2B] The uncomfortable state of content marketing metrics
    Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations actually went down (from 38 percent in 2015 to 30 percent in 2016). Perhaps they found the article organically and I had a record of page views in Google Analytics. So, with my permission, they suck up my article and post in a newsletter that goes to hundreds of thousands of people.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Analytics, B2B] Three Things Smart B2B Marketers Will be Doing in 2016
    What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Download the eBook to read all of the thoughts from these experts regarding the keys to B2B marketing success in the coming year.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Analytics, B2B] What to Include in a Content Marketing Proposal
    Some other materials to consider looking at include site analytics data, existing marketing collateral, industry publications, and events/tradeshows. 6 Ways to Measure B2B Content Marketing Performance. However, videos, infographics, case studies, newsletters, white papers, and much more can be extremely beneficial pieces of marketing collateral as well. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.)
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Analytics, B2B] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics. A recent report by Demand Gen on content marketing revealed that the vast majority of buyers want B2B brands to offer more interactive and visual content for their consumption. Calls to Action ― Embedded in landing pages, forms, emails and e-newsletters, these short ‘n’ sweet messages help inspire people to perform desired actions right away.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, B2B] Get Over Your Fear of Marketing Automation Software
    While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. It might seem expensive, but a marketing automation platform could very well replace other tools you are using: website visitor tracking, social media management and listening, advertising, SEO analysis, email marketing, action-based automated trigger campaigns, landing page-building, event management, lead management, reporting and ROI analysis, web analytics and much more.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, B2B] Get Over Your Fear of Marketing Automation Software
    While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. It might seem expensive, but a marketing automation platform could very well replace other tools you are using: website visitor tracking, social media management and listening, advertising, SEO analysis, email marketing, action-based automated trigger campaigns, landing page-building, event management, lead management, reporting and ROI analysis, web analytics and much more.
  • SALES ENGINE  |  MONDAY, DECEMBER 28, 2015
    [Analytics, B2B] 4 Simple Strategies to Guarantee Content Budget Approval
    Lead by Example and Start Small Even though 88% of B2B marketers are using content marketing (with 42% increasing their budgets for 2016), it doesn't mean that they’re doing it well—or are going to do so in the future (and I’m sure many companies that post to their blog once a month have been included in this statistic). You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 28, 2015
    [Analytics, B2B] In 2015, Video Marketing ROI Blew Away the Competition
    The past year was seen as a critical year for video’s rise, and that proved to be true: Ninety-three percent of marketers, and 96 percent on the B2B side, used video for various marketing efforts, as well as sales and communication. Brand awareness and other primary goals of video marketing are not easily nailed down, at least without the right analytics tools. Subscribe to the Content Standard Newsletter.
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Analytics, B2B] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    When a client’s marketing automation (MA) platform is integrated with their CRM, your agency can use a marketing funnel to provide them with a visual representation and easy-to-understand analytics. Webinars – Multiple studies have proven that 2/3 of B2B marketers use webinars and online events as one of their most effective methods for generating leads and marketing to prospects and customers.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 14, 2015
    [Analytics, B2B] How To Estimate Inbound Marketing ROI [Calculator]
    In Debbie Qaqish’s book “ Rise of The Revenue Marketer ” she traces this transformation of B2B marketing from a cost center to a revenue center. If the journey of a thousand miles starts with one step, the first step to measuring inbound marketing ROI begins with just five numbers : Average Monthly Visitors to Your Site – Use Google Analytics or a similar service to get this information. Are you wondering if the marketing investment to get more traffic, leads and sales will pay off?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Analytics, B2B] What Were The Most Effective B2B Marketing Tactics of 2015?
    Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.
  • SALESFUSION  |  FRIDAY, DECEMBER 11, 2015
    [Analytics, B2B] Webinar Replay: Tips for Using Social Media in B2B Marketing
    Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. How many posts per day is ideal for B2B?
  • SALESFUSION  |  MONDAY, DECEMBER 7, 2015
    [Analytics, B2B] Demand Gen Report Uncovers Value of Marketing Automation in B2B Lead Scoring
    Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring. Automation and Predictive Analytics Fuel B2B Lead Scoring Success reveals how marketing automation helps to maximize the overall effectiveness of lead scoring. The importance of marketing automation in these lead scoring efforts is paramount, as B2B organizations continue to focus on both lead capture and quality.
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Analytics, B2B] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. And Yes, B2B has changed too. It’s true for B2B sales, too. The Consumer Executive Board (CEB) surveyed more than 1,400 B2B customers and found at least 57% of a consumer’s purchase decision was made before they talked to a sales rep. Review your existing business data analytics.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Analytics, B2B] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    A video hosting and analytics company, Wistia, has a whole series of help videos for companies that want to start shooting their own videos, and they’ve compiled all of those videos into a super useful learning center. Every time we ask people to sign up for our newsletter we get no conversions. Especially in B2B marketing, content should support each stage of the sales cycle from awareness to lead to close to advocacy, and the Kapost 50 does exactly that.”.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics, B2B] 5 Charts That Summarize The State of The Publishing Industry
    Roughly half of the respondents in our survey reported having increased their email newsletter frequency. Newsletter marketing is one of the most effective channels for reaching audiences 1:1 — a value proposition that only a small number of advertisers have the capabilities to build upon in-house. At the bottom of the funnel, they’re investing in marketing automation (54% B2C and 45% B2B) and customer relationship management (CRM) tools.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Analytics, B2B] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    It could also be the result of a longer term relationship, such as signing up for a newsletter and converting at a much later date after many other interactions. Micro conversions refer to downloads, newsletter subscriptions, and video views, etc. Some analytics packages, such as Google Analytics, will do this for you. Social Media b2b Consumer
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 14, 2015
    [Analytics, B2B] What Content Technology Is Poised for the Biggest Leap in Value?
    Content technology is still the most important marketing technology, according to US B2B marketers, but other marketing technologies are not far behind, according to a recent survey from eMarketer. And according to the survey, no technology is going to see a bigger leap in its value than predictive analytics. Predictive analytics is built upon data insights gathered by marketers, and it uses this data to forecast consumer behaviors and direct content marketing strategy accordingly.
  • SALES ENGINE  |  THURSDAY, OCTOBER 1, 2015
    [Analytics, B2B] The B2B Content Marketing ROI You Should Care About.
    Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles. Did they read a newsletter article?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 29, 2015
    [Analytics, B2B] Using content-related quizzes to generate leads
    Some of these incentives include coupons, discounts, an entry into a contest, or even something as simple as a weekly newsletter. To produce a quiz just like this one, follow these three steps: Identify your top-performing posts by viewing your Google Analytics traffic stats. By JP Misenas, {grow} Community Member. Inquisitive thinking is what spurs humans to find answers to questions, even if these questions have little to do with their everyday lives.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Analytics, B2B] Take Your Audience Development Inbound
    Inbound marketing is a technique that B2B, finance, travel, and ecommerce companies have been using for years. Look for purchase intent in all of your content assets, from newsletters to webinars and articles on your website. Not to mention, you’ll need to have some level of marketing automation and analytics software in place, to get to know your website viewers on a personal level. It’s getting harder—much harder—for media companies to acquire engaged audiences.
  • NUSPARK  |  MONDAY, SEPTEMBER 14, 2015
    [Analytics, B2B] How to Assess Your B2B Website to Increase Lead Conversions
    Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. Many B2B websites aren’t designed well for email capture for a specific product or service. Newsletters. Newsletter leads are good. You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often. We do conversion assessments here at NuSpark, for B2B and e-commerce.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 10, 2015
    [Analytics, B2B] The Drive of the Modern Marketer
    According to the 2015 B2B Benchmarks, Budgets and Trends by CMI and MarketingProfs, we are becoming less effective in our content marketing efforts. You’ve worked hard to develop it based on research, analytics, testing and more data than you care to admit. And besides, as Halvroson asked the crowd at CMW, “What would really happen if we just stopped…stopped sending those blog posts, those email newsletters, etc.?”
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Analytics, B2B] I’m a Marketer – Why Should I Care About Sales?
    Using the rich analytics available to you through automated programs helps marketing to optimize future sales enablement efforts based on what does, and doesn’t, connect with audiences. Demand Gen Report: 95% of B2B purchase decisions are directly influenced by content. Use analytics tools and software functions to gather data about current customers to educate yourself about what they buy, read, share and respond to. Sales: “The leads from marketing are weak!”.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Analytics, B2B] Agility in Digital Media: 6 Steps to Follow
    For instance, you could A/B test language around gated content, try different tactics to increase newsletter registrations , or create a series of videos that audiences can pay to access. You may find new inspiration from e-commerce and B2B models that your team hadn’t yet considered. It requires cross-functional attention from marketing, editorial, engineering, analytics, and dev.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Analytics, B2B] Bare Essentials: Marketing as a Necessary Evil
    To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Here’s a very short list marketing essentials for B2B and professional services firms: 1. Avoid canned newsletter formats and do not promote firm-specific news.
  • KEO MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Analytics, B2B] Digital Marketing: Connecting with Your Community
    They would also be your email newsletter subscribers and people on any of your other mailing lists. Many B2B marketers get their priorities mixed up when it comes to community. With B2B particularly, it is much more important that your community be comprised of people who are interested in you and what you have to say, and are motivated to learn more or take action.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Analytics, B2B] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Often, that content is a white paper, e-book, webinar, or a newsletter. This article originally appeared on The Artillery B2B Marketing Blog. Here’s How To Get Started appeared first on B2B Marketing Insider. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Analytics, B2B] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. Email Newsletter Sign-Ups. Traditional Newsletters.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 2, 2015
    [Analytics, B2B] Quick Guide to Email Newsletter Distribution
    An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? Implementing an email newsletter is pretty cheap compared to other distribution strategies. The cost after that grows minimally, but if you have over 2,000 subscribers, your newsletter strategy is on the right track.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [Analytics, B2B] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    Now that you have an optimized YouTube video don’t forget to track the performance of your videos with YouTube analytics to see what is working and what you can improve on. Share them across your social channels, write a blog post about it, or even mention it in your email newsletter. B2B Web Strategy Online Marketing Social Media YouTubeDid you know that 65% of executives have visited a vendor’s site after watching a video ? Are your videos ready to convert?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Analytics, B2B] Content Marketing Manager Job Description
    Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Experience with wordpress, Google analytics, Slideshare, and the top social channels. The post Content Marketing Manager Job Description appeared first on B2B Marketing Insider. I’ve been asked a few times for a Content Marketing Manager Job Description.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Analytics, B2B] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. You might even have a new brand position that totally changes how you present your B2B company to the world.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Analytics, B2B] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. Why should the B2B marketer care about tracking conversions? In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically. New to goal tracking in Google Analytics? Email Newsletter Sign-Ups.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Analytics, B2B] Not Getting What You Want From Blogging? Ask These 11 Questions
    While we found that company size and business type (B2B vs. B2C) both play a role in determining the most effective blogging frequency, these are a couple of the more general conclusions we came to: Companies that published 16+ blog posts per month got almost 3.5X To figure out which channels you should focus on, look in your marketing analytics. Email newsletters. You did it. You started blogging for your business. Insert victorious music here.].
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Analytics, B2B] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google Analytics Release Notes. Not to be outdone, the team at Google Analytics is also releasing summary communication on changes made to the platform with references to announcements and information.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Analytics, B2B] Why Blogging Is More Important Than Ever
    E-newsletters. Some view e-newsletters as the dinosaur of content marketing. Promote your content in the newsletter by giving a clear call to action that takes readers directly to your blog. Read how Coca-Cola effectively integrated their newsletter, social media, and blog and adapt their strategy in your marketing plan. Blog analytics help you gauge what your audience is interested in.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Analytics, B2B] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    25 Effective B2B, B2C and Non-Profit Email Sign up Form Examples. Grab these handy resources and give that email a makeover: 6 Design Tips to Make Your Email Newsletter Visually Appealing. Don’t look at your reporting/analytics: You may be happily sending out your weekly newsletter and chugging along just fine, but are you making the most of each of those newsletters?
  • CONTENT STANDARD  |  TUESDAY, MARCH 24, 2015
    [Analytics, B2B] The SaaS-y Marketing Leader’s 8-Step Checklist for Content Marketing
    B2B marketers sometimes forget that the people they want to engage are people, too. If you’re selling into B2B marketing, for instance, have you considered that you’re targeting Millennials who aren’t often recognized? Your business analytics platform? Register for The Content Standard newsletter. We all do certain things better than others. Still, doing a job well means doing all of it well.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics, B2B] So You Are Changing Your Name – Learn What to Do Digitally.
    Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. Update the content in all your campaigns, including nurture tracks, newsletters, and promotional emails. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Analytics, B2B] 7 Ways to Get Better Results from Your B2B eNewsletter
    Read this post to find out how to increase the return on your investment in time and money on your newsletter. You can achieve many different objectives with an email newsletter. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Do you need help getting a email newsletter or other marketing started the right way? You send a regular eNewsletter, but are you getting results?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 2, 2015
    [Analytics, B2B] Does your marketing automation use machine learning?
    Every B2B company I know is pulling all the stops out in marketing automation. They are creating offers targeted to their key segments and they are using analytics to choose the winners and their roadmap for 2015 shows how they integrate MAT (that’s cool-talk for marketing automation) with their CRM system (that’s cool-talk for, uh, a CRM system). B2B Marketing Monthly Newsletter B2B marketing machine learning marketing automation
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