• CONTENT STANDARD  |  THURSDAY, JANUARY 18, 2018
    [Analytics, B2B] Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers
    But your B2B content marketing strategy deserves a better kind of white paper for a better kind of campaign. For B2B content marketing applications, a third-party login service like Sign In with LinkedIn can give your users an easy way to pass your gate while still providing most if not all of the information your brand needs. For more stories like this, subscribe to the Content Standard newsletter. ?. Thank you for your interest in white paper marketing!
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Analytics, B2B] Ingenuity Rising: How to Boost UX and Sales Simultaneously
    Analytics make this easier, of course. Deploy polls, questionnaires, performance info, and newsletters to find this out directly from your loyal users. Modern Marketing b2b ConsumerInteractions with a brand or organization are becoming more complicated, dynamic, and nuanced. Not only do today’s customers browse via multiple devices and platforms, they do it simultaneously.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 20, 2017
    [Analytics, B2B] Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
    These principles hold true for B2B brands: Salesforce wants you think of its name first when you’re looking for a CRM solution. Successful Strategy Leans on Analytics. Brands should also lean heavily on analytics tools to generate insights via digital engagement, social listening, and other data channels offering insight into your brand’s performance. For more stories like this, subscribe to the Content Standard newsletter.
  • BOP DESIGN  |  MONDAY, DECEMBER 18, 2017
    [Analytics, B2B] A 5-Minute B2B Website Audit
    If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to help you perform a quick 5-minute B2B web design audit : How Long Does It Take the Website to Load? First things first, how long does it take your B2B website to load? The longer it takes a B2B website page to load, the lower the ranking for that page. You’ve completed a B2B website audit!
  • HEINZ MARKETING  |  MONDAY, DECEMBER 18, 2017
    [Analytics, B2B] Sales Pipeline Radio, Episode 97: Q&A with Guy Weismantel
    It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. How call analytics can help marketers develop a strategy to adapt to the omnichannel landscape. Marchex is a call analytics company, and I lead the marketing team here. By Matt Heinz, President of Heinz Marketing.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 18, 2017
    [Analytics, B2B] Building Customer Loyalty: How and Why to Value Brand Loyalists
    Who of us doesn’t support a branded blog that offers participants a way to sign up for a newsletter or to request more information? In the B2B space, one of the most impressive examples is Salesforce’s massive Trailblazer community. Knowing how much cost went into each individual conversion, or knowing how many times a person is likely to convert over time requires immense analytical capacity and a fair bit of prediction.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Analytics, B2B] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . We reached out to 30 B2B marketing executives and asked the following question: . . Predictive Analytics. .
  • KEO MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Analytics, B2B] Content Marketing in 2018: Trends & Predictions to Watch
    However, a full 60% of B2B marketers found 2017 to be a great year for content marketing strategies. Analytics, metrics, and reporting. Companies will continue to use social media content, blogs, email newsletters, in-person events, e-books and white papers, infographics, and webinars in their marketing strategies and campaigns. According to Content Marketing Institute , in 2016, 34% of marketers felt content marketing was effective.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Analytics, B2B] How to Measure Digital Marketing Metrics and ROI
    Whether it’s through newsletters, inquiries, or purchase confirmations, email remains a quality avenue of information and communication between consumers and brands. You’ll want to look and pull reports from both Facebook Insights and your web analytics platform to get the full picture of your paid social campaign ’s success. Be sure to take a look at these metrics on your website analytics using your tracking parameters: Traffic. Marketing Metrics b2b Consumer
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 5, 2017
    [Analytics, B2B] Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
    Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data.
  • VIDYARD  |  TUESDAY, DECEMBER 5, 2017
    [Analytics, B2B] Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video
    KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. Facebook Analytics: Get a single-source, at-a-glance comparison of how videos are performing across various platforms, including Facebook, to make next-step decisions quicker and optimize results. Facebook Analytics and New Content Format Support.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Analytics, B2B] 54 Content Marketing Stats to Guide Your 2018 Strategy
    76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . 42% of B2B marketers say they’re effective at content marketing - Content Marketing Institute. . You can use something like Google Analytics’ User Flow report to do exactly that. .
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 4, 2017
    [Analytics, B2B] Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)
    We encouraged people to document their journey to Boston for the B2B Marketing Forum along with Flat Handley,” Ann explains. I excel at flying, and I’m here in your mailbox because it’s almost time for us to take flight for the MarketingProfs B2B Forum! One of his favorite examples was a program he launched for Chief Executive Magazine in 2016 which included speaker-focused articles published in its e-newsletters about six weeks before its Talent Summit.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 1, 2017
    [Analytics, B2B] Publishing Frequency: Why (and How) We’re Changing Things Up
    Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. If you subscribe to the Content Strategy for Marketing newsletter, you should have received the revamped version in your inbox today. CMI’s 2018 study of B2B organizations found that almost half of B2B content marketers are creating less content than they did a year ago and driving better results from it.
  • MARKETING ENVY  |  THURSDAY, NOVEMBER 23, 2017
    [Analytics, B2B] 12 Best Cybersecurity Resources to Keep You Up-To-Date
    It covers diverse topics, including, IoT, perimeter, breaches and analytics. It is worth signing up to his Crypto-Gram newsletter for topical security related discussions and news. B2B Marketing Cybersecurity MarketingIf you're a part of the cybersecurity ecosystem, you know that it’s a rapidly evolving and challenging work environment. Fortunately for us there are experienced professionals out there who keep an eye on developments and share their knowledge.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 20, 2017
    [Analytics, B2B] 5 Ways Marketing Automation Makes Engagement Easy
    And using marketing automation can help simplify your social media marketing by integrating it with your website, blog, mobile app, analytics and more. Analytics and Reporting: Measure Results and Adapt to Optimize Engagement. This can continue for months before they ever supply an email address by subscribing to your newsletter or downloading gated content. Marketing Automation b2b Consumer
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, NOVEMBER 19, 2017
    [Analytics, B2B] 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros
    Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. At a time when the future of content marketing is increasingly discussed in terms of numbers-based metrics, predictable analytics, and artificial intelligence, Top of Mind is a reminder that person-to-person relationships are at the core of lasting success.@JohnHall’s HANDPICKED RELATED CONTENT: Designing for Better Analytics: 5 Decisions Web Designers Fail to Make.
  • CIRCLE STUDIO  |  THURSDAY, NOVEMBER 2, 2017
    [Analytics, B2B] 8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing
    Unfortunately, this approach creates what I call the “boy who cried wolf” syndrome, because it’s highly unlikely that the content of the newsletter is relevant to the entire list. Marketing automation software brings all your digital marketing tools—email marketing, social media monitoring, landing pages, web forms, lead management, conversion optimization, analytics, SEO and more—into one integrated platform.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 1, 2017
    [Analytics, B2B] Are you ready for AI in marketing?
    Interview Marketing Automation Monthly Newsletter ai AI process Artificial intelligence B-to-B marketing B2B B2B marketing Digital marketing Elephant Test Future trends innovation interview learn machine learning marketing marketing innovation marketing process marketing trends MountainTop Data podcast problems Text analyticsMost people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn.
  • CONTENTLY  |  WEDNESDAY, OCTOBER 25, 2017
    [Analytics, B2B] Ask a Content Strategist: My Boss Wants Me to Write Blog Posts Without a Strategy. What Do I Do?
    Per CMI’s 2018 B2B Content Marketing Trends survey, 62 percent of content marketers who rated themselves as very successful or extremely successful have a documented content strategy. Do they sign up for a newsletter? Regardless of what conversions you’re after, this KissMetrics guide to Google Analytics social reports is an excellent place to start. Last month I started working at a Mexican e-commerce company as the content manager.
  • BOP DESIGN  |  TUESDAY, OCTOBER 17, 2017
    [Analytics, B2B] Reach a New Audience with Paid Social Campaigns
    Here we take a look at how to support your B2B marketing efforts with paid social campaigns that target a specific group of social media users, i.e. your ideal buyer persona. The first step after you’ve created a wonderful, quality piece of B2B content is to share it on your social media channels. When it comes to thought leadership pieces for B2B firms, we are partial to LinkedIn, Facebook, and Twitter. Ready to get started on creating thought leadership for your B2B firm?
  • KEO MARKETING  |  TUESDAY, OCTOBER 17, 2017
    [Analytics, B2B] Creating a B2B Digital Marketing Plan
    Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Leveraging B2B Content Marketing. Eighty-eight percent of B2B marketers in North America use content marketing. Based on a Content Marketing Institute research study , marketers used the following B2B tactics most often: Social Media Content other than blogs (93%). E-newsletters (80%). Your website is your primary decision touchpoint for B2B customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 17, 2017
    [Analytics, B2B] How B2B Marketers Create and Promote White Papers That Convert
    Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When creating an outline for B2B white papers, consider adding the following sections: Table of Contents – Outline of the sections that will be covered.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, OCTOBER 12, 2017
    [Analytics, B2B] What to Consider When It’s Time for New Marketing Technology
    B2B Marketing Academy co-founder Peg Miller has some guidance. After a year, “we realized, wow, we’re still churning out all these email newsletters , batch-and-blasting. You might have designers , copywriters, content creators , and people working with social media and analytics. Analytics and reporting. What out-of-the-box analytics and reporting features are available? Marketing automation tools. Social media tools. Collaboration tools.
  • EMEDIA  |  FRIDAY, OCTOBER 6, 2017
    [Analytics, B2B] NEWS DIGEST: 4 Demand Gen Essentials As We Enter Q4
    Half of B2B marketers have at least tested multi-touch attribution models. While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. In this month’s newsletter we feature resources that will help you gain value from analytics, and include tips from Slashdot’s Michael Krieger on how to select content and media channels for your best campaign ROI.
  • EMEDIA  |  FRIDAY, OCTOBER 6, 2017
    [Analytics, B2B] NEWS DIGEST: 4 Demand Gen Essentials As We Enter Q4
    Half of B2B marketers have at least tested multi-touch attribution models. While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. In this month’s newsletter we feature resources that will help you gain value from analytics, and include tips from Slashdot’s Michael Krieger on how to select content and media channels for your best campaign ROI.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 3, 2017
    [Analytics, B2B] 11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy
    However, with B2B content marketing, rather than creating content that will be consumer-facing, your business is creating content for other businesses and the professionals who run them. You must use your B2B content marketing to build up your brand as a leader and as an expert resource in its field. However, the content for B2B marketing must do more than just create brand identity and show brand personality. Guest post by Sarah Saker.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 8, 2017
    [Analytics, B2B] Tips for Email Success in the Engagement Economy
    There’s no doubt that email is critical for B2B marketing—in fact, it’s often rated the top channel in industry surveys. But when it comes to the Engagement Economy , the B2B email playbook is woefully behind. So why do very few B2B email programs encourage customers to respond, give feedback, and start a conversation? This tactic presents some challenges in routing those responses to the right person and tracking responses for campaign analytics and reporting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 22, 2017
    [Analytics, B2B] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO. Email Newsletters. Email marketing can be incredibly valuable tactic for B2B marketers. In addition, ensure that high performing on-site SEO assets have an opportunity to support the growth of B2B email marketing lists.
  • KEO MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Analytics, B2B] Top Five Content Marketing Strategies for Technology Companies
    Many tech marketers use email to thank visitors for subscribing to a newsletter. Get Friendly With Analytics. Monitoring analytics demonstrates how well you are working toward your goals and where various marketing campaigns have succeeded, as well as where there are areas for improvement. Did you know that content marketing could help your technology company reach both current and prospective customers?
  • BIZNOLOGY  |  THURSDAY, AUGUST 3, 2017
    [Analytics, B2B] How do you persuade big company executives that digital marketing is important?
    Worse, I still work with B2B clients who not only do not understand the value of digital marketing, but they don’t even understand the value of any marketing at all. Lack of analytics. Similarly, some B2B companies have so little spending going on that their analytics aren’t even trustworthy. B2B execs learned that marketing was a low-level low-value area, so they haven’t kept up with how digital has completely changed the game.
  • SHARPSPRING  |  MONDAY, JULY 31, 2017
    [Analytics, B2B] 5 Ways Marketing Automation Enhances Customer Loyalty
    According to Gallup , B2B marketers with high customer engagement scores achieve 50% higher revenues, 34% higher profitability, and 55% higher share of wallet than other companies. Instead of blasting your audience with basic, impersonal content like newsletters, target them with pieces suited to their engagement history and behaviors. This special content includes things like: Regular newsletters. Imagine it’s 1953.
  • CONTENT STANDARD  |  MONDAY, JULY 10, 2017
    [Analytics, B2B] The Art of Stroking the Ego: How to Get Your Subject Matter Experts Creating Content
    But here’s an important one : 96% of B2B buyers want content with more input from industry thought leaders and subject matter experts. We all know that experts lend authority to content and global B2B companies have a plethora of experts at their fingertips. For more stories like this, subscribe to the Content Standard newsletter.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 6, 2017
    [Analytics, B2B] 5 Common Mistakes that Destroy a Drip Campaign
    Drip messages differ from other communications such as email newsletters because they’re more personal and direct. When you create a typical drip communication, it should feel personal because it is relevant to the specific activities and content they have consumed in contrast to the more generic feel of most newsletters. Consumer drip campaigns differ from B2B campaigns because the goals are usually simpler and shorter-term. Nurturing b2b
  • SHARPSPRING  |  WEDNESDAY, MAY 31, 2017
    [Analytics, B2B] How to Pitch Marketing Automation to Your Boss
    If you don’t have a marketing automation platform in place, you’re probably working with disparate systems: One system to send email newsletters and other updates. Another system to track your analytics. The primary benefit of marketing automation according to B2B marketers is the ability to generate more, better-quality leads. Analytics & Reporting. Change is hard for some companies.
  • EXO B2B  |  THURSDAY, MAY 25, 2017
    [Analytics, B2B] Monitoring, automating, analyzing: Top tools for social networks!
    In this post, you’ll find a selection of sharing, curation and analytical tools to integrate into your marketing strategy. Whether its on social networks, on your blog, or in your newsletters, reach your targets no matter where they are. est apparu en premier sur Exo B2B.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 23, 2017
    [Analytics, B2B] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. B2B companies should not limit themselves to just one account.
  • ACT-ON  |  TUESDAY, MAY 2, 2017
    [Analytics, B2B] SEO Experts You Should Be Following in 2017
    What this means for the B2B marketer is the SEO project you just completed in the last year or two years ago needs to be updated again. Dan Delmain from Delmain Analytics , Kevin Chow, Director of Search at Webfor , and Nick Footer of Intuitive Digital for all their technical input on the infographic. I recommend that you initially just check out their blogs and not yet sign up for anything, including their email newsletters.
  • CONTENTLY  |  THURSDAY, APRIL 27, 2017
    [Analytics, B2B] Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
    B2B marketers now use it almost as much as e-books, per CMI’s 2017 Content Marketing Benchmarks report. I’m a big fan of this infographic by Hyperfine Media, which lays out different ways you can think about ROI, from increasing the CTR of your newsletter to upping landing page effectiveness. You’re not going to track video’s impact on purchase behavior if your content analytics aren’t properly integrated with Salesforce.
  • CONTENTLY  |  WEDNESDAY, APRIL 26, 2017
    [Analytics, B2B] 5 Golden Rules for Your Next Content Marketing Hire
    For instance, when we were interviewing Erin Nelson for our marketing editor role, I assigned her a 2,000 word explainer on best practices for mid-funnel content marketing in B2B tech. She had a solid base of knowledge coming from the B2B events world, did a ton of research on her own, and knocked it out of the park. If they come up blank, it means that they either didn’t do their research or don’t have strong analytical skills.
  • SHARPSPRING  |  THURSDAY, APRIL 20, 2017
    [Analytics, B2B] SharpSpring Onboarding Part 4: Tracking Your Performance
    Emails: Newsletters, blog updates, promotions. Your Onboarding Specialist will help you understand the campaign analytics and how to manage and improve your campaigns. Email analytics break down the statistics of email performance by showing you who is opening your emails, who is clicking on links, who is unsubscribing and why, and so on. Whether we’re talking about B2B or B2C, every business has a specific set of steps to close a sale. Analytics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 18, 2017
    [Analytics, B2B] How Reporting Can Improve B2B Blog Performance
    When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel. Why this is important : Creating content to encourage people to take action on your website (completing a form, downloading gated content, subscribing to newsletters, etc.)
  • LEADFEEDER  |  MONDAY, APRIL 10, 2017
    [Analytics, B2B] How to get quality sales leads from marketing campaigns with Leadfeeder
    Sales and marketing alignment has become a huge topic in the past couple of years in the B2B space as companies struggle to ensure that marketing and sales teams work efficiently together and share data. As B2B marketers spend more money on software and marketing campaigns, getting real value and reliable insights has become the elephant in the room. Conclusion Generating quality sales leads from your marketing campaigns should be a top priority for any B2B company.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 28, 2017
    [Analytics, B2B] 4 Content Promotion Strategies to Increase Engagement
    The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Content Marketing b2b Consumer
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Analytics, B2B] 5 Ways to Use Your Blog to Test New Ideas
    Instead, use your blog as an incredibly powerful tool for your B2B marketing strategy. By carefully looking at engagement and analytics, you can gain incredible insight into who your audience is, what they want, and how you can persuade them to go from a reader into a life-long customer. Instead of pageviews, I recommend looking at unique visitors (called “Users” in Google Analytics) which tell you how many distinct people have visited your page.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Analytics, B2B] The 15 Best Content Distribution and Amplification Tools
    A premium account provides analytics and wider exposure. ” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. This is very much a B2B platform so if you are targeting the business community Slideshare is ideal.” automatically organizes the stories into a digital “newspaper” that can be socially shared or used on your website or in newsletters.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Analytics, B2B] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. I assume you already add upcoming webinars to your email newsletters and post them on your social channels multiple times, so I will not go into details about that here. Instead, design your own and make sure the landing page tool lets you use your domain and analytics tools to track traffic.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Analytics, B2B] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C. An engineer may read your blog post via organic search, sign up for your newsletter and get nurtured via email, while a CFO from the same company may click your display ad on a trade related web site and call a sales rep. This article is a guest post by Eric Ramos of BusinessOnline.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Analytics, B2B] Top Webinars You Should Watch For Marketing Success in 2017
    So, to help forward-thinking marketers start their year on the right foot, I’ve compiled our top webinars that can help you navigate the ever-changing B2B landscape. Select the right predictive analytics vendor. Webinar – Facebook B2B Advertising: How to Reach Your Target Audience on the #1 Social Channel. 4) Select the right predictive analytics vendor. At Radius, we live and breathe all things predictive analytics.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, B2B] The 21 Best Content Curation Tools
    Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. Share discovered content on social networks, in email newsletter, on websites, portals, or web apps. 23: The 29 Best Web Analytics Tools. #24:
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics, B2B] The 24 Best Email Marketing Tools
    A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog. B2B PR Sense Blog. 23: The 29 Best Web Analytics Tools. #24:
  • ACT-ON  |  WEDNESDAY, JANUARY 25, 2017
    [Analytics, B2B] 5 Ways to Maximize Your Mobile Marketing Strategy
    Let’s say that your team publishes a monthly newsletter for B2B enterprises. Use mobile analytics to better understand the following elements: Mobile bounce rates. Key takeaway: Mobile analytics empowers marketers to improve customer experiences. Use mobile analytics to help shape your marketing strategies for 2017. The video has captured more than 131,000 views to date and provides a humorous take on what happens when analytics go wrong.
  • AGGREGAGE  |  WEDNESDAY, JANUARY 4, 2017
    [Analytics, B2B] Research Reveals 7 Keys to Lead Generation Success
    We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. HR Analytics. Similarly: Building Stronger HR Partners Through Talent Analytics. You might want to call it HR Analytics rather than Talent Analytics. For B2B lead generation, these are some of the more common power terms: Essential.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 21, 2016
    [Analytics, B2B] How to Advance from Licensed and Curated Content to an Original Content Strategy
    Doing this step will put you ahead of the 65 percent of B2B marketers who don’t have a clearly documented editorial mission statement, despite such documentation leading to improved long-term results. Which are converting the most newsletter subscribers? Many brands at this stage will start to throw their material into every newsletter and social media platform they can find.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Analytics, B2B] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    You’ve already got many of the biggest pieces of a content strategy in place: you’re regularly publishing on your blog, you’ve got a few active social media accounts, and you send an email newsletter once a week. According to the Content Marketing Institute (CMI), nearly a quarter (24 percent) of B2B enterprise marketers cite the “lack of buy-in/vision from [internal] higher-ups” as a major challenge. Build a Foundation in Analytics.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Analytics, B2B] Is Automation the Right Marketing Solution for You?
    You first make contact with Prospect A when he subscribes to your email newsletter. Each offers different automation and analytic tools, but many are bundled into automation suites. How Hinge Can Help: Your B2B website should be one of your firm’s greatest assets. Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics, B2B] Top Marketing Blogs You Should Be Reading
    Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Analytics, SEO, and Conversion optimization Blogs.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics, B2B] Top Marketing Blogs You Should Be Reading
    Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Analytics, SEO, and Conversion optimization Blogs.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2016
    [Analytics, B2B] The state of B2B marketing in Asia—moving toward digital
    A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days? . B2B in Asia today has two contradictory dynamics in play. For example, B2B in China is influenced by government policy and macro-economic factors.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Analytics, B2B] Planning Social Media Content? Ask Yourself These 9 Questions
    In the Greenhouse software case study, for example, there’s a very clear objective stated: “The marketing team at Greenhouse was focused on acquiring new subscribers for their weekly newsletter," which was "focused on increasing brand awareness and purchase consideration.". Notice how there are three pieces to the Greenhouse goal: Increase awareness → newsletter subscription → purchase consideration.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Analytics, B2B] So You Want to Create Content That Actually Converts?
    Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) As search marketers, we also need to concern ourselves with driving leads, traffic, B2B brand awareness, etc. When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. Check out these resources: 30+ Ideas for Measuring Conversions on a B2B Website.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 14, 2016
    [Analytics, B2B] Get Over That Fear of Commitment—Your Content Marketing Program Depends on It
    For example, a B2B company might focus on launching a company blog with a consistent posting schedule, aimed at a specific audience niche. Marketers can use analytics to understand which stories and topics are most likely to get people to spend time with the content, share it on social media, subscribe to a newsletter, or download an asset. Are you fully committed to your content marketing program?
  • LEADFEEDER  |  TUESDAY, OCTOBER 4, 2016
    [Analytics, B2B] How to set up Google Analytics goals
    Out of the box, Google Analytics spits out a whole bunch of data on website visitor activity, but is it actually telling you the story that you need? For B2B marketers in particular, tracking conversion metrics on prospect/lead behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your prospects/leads.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Analytics, B2B] Ask a Content Guy: How Do I Monetize My Content Marketing?
    And on Thursday, I’m doing a webinar with HubSpot about executive buy-in for content marketing, which HubSpot has been promoting in its newsletter for weeks. (We’ve It just makes sense when you reach a certain maturity, particularly in B2B. We know that B2B publishers with a similar audience sell sponsored content packages that start at $10,000. As I sat down to write this month’s column, I decided to do something that I should have done months ago.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics, B2B] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Organic (non-paid) search is the largest single source of visits for most B2B websites. There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. There are dozens of specific tools that could be mentioned, but popular free tools like Google Analytics and Google Search console should be on the list.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [Analytics, B2B] What, How, and When to Measure Your LinkedIn Marketing
    LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. Research suggests that measuring ROI is the number-one challenge B2B marketers face, according to a report from Demandbase. Fortunately, as LinkedIn has matured, so have its marketing technology and analytics tools. LinkedIn’s built-in analytics offer a range of insights on your company’s page and the content you share.
  • KAPOST  |  MONDAY, SEPTEMBER 12, 2016
    [Analytics, B2B] Hidden Content Marketing Success Metrics for B2B
    What exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. What if your audiences consist of busy executives who aren’t likely to sign up for newsletters? The post Hidden Content Marketing Success Metrics for B2B appeared first on Kapost Content Marketing Blog. Marketing Analytics
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Analytics, B2B] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. Visitors to the microsite can click through to learn more about successful campaigns, engage with social media, and sign up to receive a “Brand Olympics” newsletter. B2B Marketing Content marketing Creative Graphic Design Interactive Design Web Design b2b content marketing brand olympics campaign microsite digital design microsite origami logic web design
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 2, 2016
    [Analytics, B2B] How To Project SEO Content Marketing Goals & Performance
    In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. Initiatives requiring registration such as webinars and email newsletters. With SEMRush, B2B marketers can cross-reference multiple competitors as well as compare similarities in overarching keyword strategy. Google Search Analytics.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 2, 2016
    [Analytics, B2B] 16 Proven Ways to Get Better Opportunities Now (Part 1)
    When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data, and analytics. B2B Lead generation success comes down to connecting with people.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Analytics, B2B] Top 10 B2B Marketers to Follow for Expert Insights
    What does it take to climb the ranks of high-profile B2B marketing experts? B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions. Another characteristic that distinguishes the best B2B marketers is that they never stop learning or sharing their insights with others.
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Analytics, B2B] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    What’s the first thing you think when you hear “B2B newsletter”? Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. Neither does most B2B marketing. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences. In order to give you a few ideas for how to make your newsletters worth reading, I’ve rounded up 10 ideas for B2B newsletter content.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Analytics, B2B] Personalized content for more effective content marketing
    In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. If they subscribed to your email newsletter, from what page did they subscribe? If you’re rolling your own solution, you’ll need to roll your own analytics solution, as well. Don’t call them, they’ll call you.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Analytics, B2B] How to Launch a Successful Online Community: A Step-by-Step Guide
    With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions. Features such as deeper analytics, single sign on (SSO), gamification, more access to your members and custom design allow you to create a better experience for your fans. These can range from: Deeper analytics.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Analytics, B2B] The 14 Best Marketing Automation Tools
    Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Analytics, B2B] Guide Your Buyers Through the Customer Journey with Social Media
    In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts. You can do this through autofill forms for content downloads, newsletters, or even your shopping cart. Social Media b2b ConsumerAuthor: Lisa Marcyes The customer journey has changed.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Analytics, B2B] 7 Steps to Brilliant B2B Marketing [Part 2]
    This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. This week’s infographic created by Smart Insights is a great primer on how to build up a holistic B2B marketing strategy. Step 5: Social Media for B2B Marketing. Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Email newsletters (28%). Step 7: Analytics and improvement.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Analytics, B2B] Ask a Content Guy: What Content Metrics Really Matter?
    This month, we’re going to tackle a terrifying issue that we received tons of questions about: content marketing analytics and ROI. What are the analytics that “really matter” in 2016? But when it comes to content analytics, there are no absolutes. Roughly two-thirds of marketers create content without any documented strategy , and over half of both B2B and B2C marketers are not sure what a successful content program looks like.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Analytics, B2B] Creating Killer Content with Data: Pubcon Austin 2016
    I like to use the following: Google Analytics. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. For example, paid campaigns and newsletters can artificially inflate numbers so as you are looking at the data, make sure you understand the nuances. Search Analytics Top Pages. In truth, the top pages feature has been around the whole time but it’s now somewhat hidden within the Search Analytics section.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Analytics, B2B] A CMO’s Guide to Conversion Metrics with Google Adwords
    For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. Example: If you want to track content downloads, newsletter sign-ups, or Add-to-Cart activities as AdWords conversions, you can do so, and optimize campaigns for the total conversions. For B2B landing pages, you’ll typically use the converted click metric, as there is one conversion within the landing page anyway.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics, B2B] The One Thing That Could Ruin Content Marketing
    Step 4: Check Google Analytics. Desperately try to get out an email newsletter. Roughly two-thirds of marketers create content without any documented strategy , and over half of both B2B and B2C marketers are not sure what a successful content program looks like for them. We can give brands the best technology, analytics, journalists, editors, and multimedia creatives in the world, but if they’re not publishing with a purpose, it’s all for naught.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Analytics, B2B] An A to Z of Content Marketing Best Practices
    We also love our free Google Analytics and Google Search Console accounts. It’s the bread and butter of B2B content marketers. Newsletters. Newsletters – and other email marketing messages, like welcome emails, surveys, lead nurturing and more – are extremely affordable and a fab way to stay in touch with your audience. Content Marketing a to z B2B content content marketing marketingThere’s a lot to know about content marketing.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Analytics, B2B] An A to Z of Content Marketing Best Practices
    We also love our free Google Analytics and Google Search Console accounts. It’s the bread and butter of B2B content marketers. Newsletters. Newsletters – and other email marketing messages, like welcome emails, surveys, lead nurturing and more – are extremely affordable and a fab way to stay in touch with your audience. Content Marketing a to z B2B content content marketing marketingThere’s a lot to know about content marketing.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Analytics, B2B] 10 Very Smart People Weigh In on How to Rethink Marketing
    Figure out how much of your marketing budget will go towards creative & content, and how much data science, analytics and automation technology you will need to execute your strategy. Finally, building skills in the organization to deal with having more data will be critical – people who can do the kind of analytics and data science available with today’s technology are in short supply. It wasn’t exactly a random survey.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Analytics, B2B] 10 Very Smart People Weigh In on How to Rethink Marketing
    Figure out how much of your marketing budget will go towards creative & content, and how much data science, analytics and automation technology you will need to execute your strategy. Finally, building skills in the organization to deal with having more data will be critical – people who can do the kind of analytics and data science available with today’s technology are in short supply. It wasn’t exactly a random survey.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Analytics, B2B] Where Your Customers Go, Your Budget Should Follow
    According to Content Marketing Institute’s annual B2C Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America report, of the 12 tactics consumer marketers consider most effective, a healthy nine of them are digital marketing approaches: email newsletters, social media, mobile apps, videos, online presentations, microsites, website articles, webinars and webcasts, and blogs—with the rest being in-person events and creatives (photos/illustrations and infographics).
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Analytics, B2B] B2B Sales Cannot Live on Inbound Alone
    However, most B2B companies haven’t been able to supply enough leads through their inbound efforts to make sales quotas and hit revenue growth targets. Successful B2B marketers are combining inbound approaches with outbound methods to build long-term relationships with prospects. Brian Massey, founder of the Conversion Sciences said in a recent interview with the B2B Content Enterprise : “Content itself does generate leads, but I’m also still a big believer in email.
  • SALESFUSION  |  WEDNESDAY, MARCH 23, 2016
    [Analytics, B2B] Best Practices for Website Conversions
    Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. a mouse moving toward the exit button) and offers built in A/B testing and analytics. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. reporting & analytics
  • HINGE MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Analytics, B2B] Is Automation the Right Marketing Solution for You?
    You first make contact with Prospect A when he subscribes to your email newsletter. Each offers different automation and analytic tools, but many are bundled into automation suites. Related Stories 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy B2B Video Marketing Tips Super Tools for Your Content Marketing Plan: Video and Webinars.
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Analytics, B2B] 8 Best Practices for Using Google AdWords
    You can also look at AdWords Reporting in conjunction with Google Analytics to get a more complete picture of what you’re doing well and what you can do to improve in areas like bidding and messaging. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. B2b marketing lead generationAmong the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM).
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2016
    [Analytics, B2B] How Facebook Instant Articles Could Change the Game for Content Marketing
    I’d encourage you to not let that stop you, as Facebook’s Instant Articles allows you to customize the typeface, color, and layout of your content to keep it on brand and use your existing analytics platforms to measure its success. Finally, Digiday recently reported that Facebook is allowing some publishers test newsletter sign-up messages with their Instant Articles—trial publishers include The New York Times and The Washington Post. Content Marketing b2b Consumer
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Analytics, B2B] Measure the ROI of Digital Advertising Beyond Revenue Impact
    To measure this, divide the total number of click-throughs by the number of people who submitted contact information (for example, by signing up for your newsletter). To determine this, look at your website analytics to find the number of hits that come in from your native advertising directly, and then use Google Trends to see if the number of people searching for your brand name is increasing. Digital Marketing b2b Consumer
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 18, 2016
    [Analytics, B2B] What Mom Never Told You About How to Find B2B Customers
    MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. To do this, make sure you have an idea of the percentage of new vs. returning visitors in Analytics and cater content/corresponding CTAs accordingly. According to WebDAM , B2B companies that blog generate 67% more leads than those that don’t.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Analytics, B2B] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    By the 2000 and 2004 elections, websites were much more robust with new modules, calendars, newsletters, and lots of content. In contrast, Donald Trump has only 3 (Facebook Custom Audience, Google Analytics and Google Dynamic Remarketing). Digital Marketing b2b ConsumerAuthor: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, B2B] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Thus, social traffic is something that B2B marketers need to get right. You can do so with links next to videos, in email newsletters, in infographics, and other pieces of content. Social Media b2bBut what do you do with these leads?
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Analytics, B2B] Three Things Smart B2B Marketers Will be Doing in 2016
    What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Download the eBook to read all of the thoughts from these experts regarding the keys to B2B marketing success in the coming year.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Analytics, B2B] What to Include in a Content Marketing Proposal
    Some other materials to consider looking at include site analytics data, existing marketing collateral, industry publications, and events/tradeshows. 6 Ways to Measure B2B Content Marketing Performance. However, videos, infographics, case studies, newsletters, white papers, and much more can be extremely beneficial pieces of marketing collateral as well. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.)
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Analytics, B2B] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics. A recent report by Demand Gen on content marketing revealed that the vast majority of buyers want B2B brands to offer more interactive and visual content for their consumption. Calls to Action ― Embedded in landing pages, forms, emails and e-newsletters, these short ‘n’ sweet messages help inspire people to perform desired actions right away.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, B2B] Get Over Your Fear of Marketing Automation Software
    While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. It might seem expensive, but a marketing automation platform could very well replace other tools you are using: website visitor tracking, social media management and listening, advertising, SEO analysis, email marketing, action-based automated trigger campaigns, landing page-building, event management, lead management, reporting and ROI analysis, web analytics and much more.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, B2B] Get Over Your Fear of Marketing Automation Software
    While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. It might seem expensive, but a marketing automation platform could very well replace other tools you are using: website visitor tracking, social media management and listening, advertising, SEO analysis, email marketing, action-based automated trigger campaigns, landing page-building, event management, lead management, reporting and ROI analysis, web analytics and much more.
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