Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

B2B Marketers, particularly those focused on the SMB market, would be wise not to ignore traditional channels in their rush to digital. Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.”

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics.

Why Marketers Aren’t Using Prescriptive Analytics (But Should Be)

Marketing Insider Group

Predictive analytics fuel growth. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 Prescriptive analytics defines it. By 2015, the vast majority of B2B marketers, about […]. The post Why Marketers Aren’t Using Prescriptive Analytics (But Should Be) appeared first on Marketing Insider Group. times more likely to experience above industry average revenue growth rates. Their organizations are 2.1

How B2B Marketers Find Value in Data and Analytics Tools [Interview]

KoMarketing Associates

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. About 86 percent also said they are “very” or “somewhat” successful at measuring the ROI of their analytics investments, which is 75 percent more than one year ago.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

Creative Vs. Analytical: How B2B Marketers Can Become Invaluable

Oktopost

But in today’s digital era, B2B marketers are expected to be a “jack of all trades”, juggling multiple roles, understanding the functionalities of various teams, and possessing complementary skill sets. B2B Marketing Marketing Automation Marketing Director Marketing Tips Marketing Trends Thought Leadership10 years ago, being strong on one side was enough.

The 4 Laws of Predictive Analytics for the B2B Marketer

Reachforce

New to predictive analytics? This guide gives you the do’s and don’ts of predictive analytics so that you don’t forget what it’s all about. Data Quality Management Big Data Marketing predictive analyticsThen you’ll need a guide.

B2B Marketing Analytics

LeadSloth

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics?

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? Enter Google Search Console’s Search Analytics Report.

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Hacking Content Marketing With Predictive Analytics

Ignite Tech

Content Summit is a 5-day virtual conference dedicated to sharing the most effective B2B content marketing strategies & tactics, which are delivered by a B2B marketing executive or thought leader.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?

bizible

Adaptive analytics is a new term for most B2B marketers. I interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. What is adaptive analytics?

How To Adopt ABM Predictive Analytics at Your B2B Organization

bizible

B2B marketing orgs that are launching their companies into account-based marketing are forward-thinking marketing enthusiasts who care a lot about targeting. Predictive ABM analytics take a typical ABM strategy a step further. Organizational Readiness Checklist Predictive ABM Analytics.

A 101 in Marketing Analytics

Modern Marketing

by Anna Glushkovsky | Tweet this Do you shy away from analytics? If you know these analytics and can get started in benchmarking, you’ll be ready to take on the world. A 101 in Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Google Analytics Part 2: Digging Deeper into Key Metrics

BOP Design

This article is a follow-up to Google Analytics Part 1: An Introduction for New Users. Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign.

Know Your B2B Marketing Metrics: Measure Your Way to Success

Act-On

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and how your campaigns impact the sales pipeline. B2B Marketing Reports & Analytics B2B marketing b2b marketing metrics b2b metrics marketing metrics

Where is B2B marketing headed? 7 predictions for 2018

Biznology

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. Predictive analytics becomes an essential tool in B2B. Self-service analytics. GDPR will give B2B marketers a break. Customer experience will become a key discipline in B2B.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category.

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The Recruiter’s Guide to Web Analytics

Zoominfo

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. B2B Recruiting

Why B2B Businesses Are Rapidly Waking Up to Predictive Analytics

Leadspace

By now most B2B marketers understand the importance of marketing analytics. No lead generation strategy would be complete without some kind of analytics tool behind it. A survey by Regalix earlier this year revealed that 82% of B2B companies use marketing analytics tools.

8 Essential Google Analytics Reports For B2B Marketing

MLT Creative

Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing.

Demand Generation’s Secret Weapon: Google Analytics

emedia

As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Google Analytics only shows you the activity on your website.

Using Analytics for Decision-Making is a Top Priority for Marketers

KoMarketing Associates

Marketers continue to turn to data and analytics to achieve top objectives, but research shows that they would still like to improve their use of this information. According to the “Marketing Data and Technology Strategy Survey” from Ascend2, half (51 percent) of marketers claim that their top priority for their marketing data and technology strategy is to use analytics for decision-making. B2B Marketers and Data and Analytics.

3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. Let’s take a look at a few of the most important Google Analytics nuances: Sampling.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. To move past the very obvious, ABM vendors – whose basic business is selling ads targeted to specific companies – could also use predictive analytics to refine their ad targeting.

Best Practices for Revenue Ops: Data & Analytics

bizible

As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers. In this article, we’ll focus on best practices for the fourth pillar, Data & Analytics.

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss.

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How Predictive Analytics Impacts Your Account-Based Marketing Strategy

Ignite Tech

Sean Zinsmeister recently joined John Carbary from the B2B Growth Show , which is a podcast series dedicated to helping B2B sales executives achieve explosive growth.

Six powerful B2B marketing tactics you may be missing

Biznology

There are so many great new techniques in B2B marketing today, it’s hard to keep up. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B. In B2B, it’s about quality, not quantity.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

Predictive Analytics: A Content Marketer’s Secret Weapon

Ignite Tech

We had a great time co-hosting a webinar with Uberflip last week about why predictive analytics matters for content marketers. Research shows that most B2B content just isn’t living up to its true potential.

The Content Marketer’s Guide to Predictive Analytics

Zoominfo

Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? Predictive Analytics vs. Traditional Analytics. B2B Marketing

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device.

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Conversation Analytics: Calls vs. Good Calls

ActiveDEMAND

Conversation Analytics: Calls vs Good Calls No surprise, there is more to a good call tracking platform than just tracking calls. ‘The Voice of the Customer’ is No Longer a Metaphor Conversation analytics enables companies to literally hear and measure their business phone calls.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

In the B2B marketing environment, successful ABM is the gold standard companies aim for. Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

Report: Executive Marketers to Invest 376% More in Analytics in Next Three Years

KoMarketing Associates

Executive marketers are already seeing the benefits of utilizing analytics, and new research shows that CMOs intend to invest more in data in the coming years. The executive summary of the “CMO Survey 2017” from Deloitte, Duke Fuqua School of Business and American Marketing Association reports that within the next three years, marketers intend to spend 376 percent more on analytics to improve customer experience.

4 Things to Consider When Choosing B2B Predictive Analytics Solutions

Leadspace

From its humble beginnings, predictive analytics has burgeoned into a crowded, bustling, noisy marketplace. 65% of B2B businesses who aren’t already using predictive analytics said they were considering adopting it in 2016, according to a survey earlier this year.