Metadata

MAY 24, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. For the Metadata team, that means testing new channels like our DEMAND community and email marketing.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation?

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

chiefmartech

MARCH 18, 2021

Two days ago, I delivered my keynote for the latest (still virtual) MarTech conference , titled Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker. This is just one example of the kind of superpowers that marketers now have at their command. I had my original superhero soundtrack.

Work Management 102

Work Management Marketing Management Marketing Automation Services Advertising Agencies 102

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging 119

Tagging Marketing Strategy Marketing & Strategy Planning 119

Altitude Marketing

OCTOBER 23, 2018

But it is possible to determine the right amount you should be spending on your branding and lead generation efforts without taking a bath. This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. How competitive is my market?

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Adobe Experience Cloud Blog

APRIL 10, 2017

Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. Technology partners are an integral part of the software world.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Vidyard

JANUARY 5, 2021

How are customer expectations and market standards changing, and what can we do to meet them? Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack. Other Sales Analytics Software 5. Step 4: Put Your Findings to Work. And if we aren’t, how can we get there? Contents 1.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Biznology

APRIL 24, 2018

The quickest “box” you can afford — while you may spend loads of money on content creation and site maintenance and on community management, PR, marketing, social engagement, paid search, and advertising, you’re probably rocking the same hosting package you’ve been using since you started your company and that server’s only costing you $4.99/month

Paid Search Agency 190

Paid Search Agency Allocation Ad Frequency Blogger 190

Sprout Social

SEPTEMBER 20, 2021

This is especially true for smaller marketing teams struggling with social growth. However, consider these key benefits of contracting out your social marketing we’ve outlined below. Although some critics might label social media an “easier” channel that any marketer can handle, they’re mistaken.

Social Media 116

Social Media Paid Search Agency Advertising Agencies Media 116

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. And it’s not through webinars or Zoom meetings….

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Social Media 128

Social Media Media Paid Social Agency Ideal Customer Profiles 128

Vidyard

JANUARY 5, 2021

How are customer expectations and market standards changing, and what can we do to meet them? Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack. Other Sales Analytics Software 5. And if we aren’t, how can we get there? How can we become the innovative disruptors within our space?

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

ClearVoice

FEBRUARY 11, 2020

Even if your in-house team is fantastic, your PR agency is reliable, and you’ve got a laundry list of influencers who want to work with you, plans to launch any kind of campaign or initiative that involves content might still require a specialized content creator… or a few.

Advertising Agencies 105

Advertising Agencies Brand Identity Branding Paid Search Agency 105

Golden Spiral

DECEMBER 3, 2021

For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Purposes for Social Media in HealthTech Marketing. The Pros and Cons of the Major Social Media Networks for HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Vidyard

JANUARY 5, 2021

How are customer expectations and market standards changing, and what can we do to meet them? Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack. Other Sales Analytics Software 5. And if we aren’t, how can we get there? How can we become the innovative disruptors within our space?

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

SnapApp

JANUARY 17, 2018

Everyone knows successful marketers are well-rounded professionals who can point to the results they have driven. But before getting to successful execution, the best marketers advocate to fill their toolbelt with the products and training they need, sometimes even before the “need” is obvious. . Set Up a Meeting.

Budget Programs 63

Budget Programs Allocation Marketing Proposals Work Management 63

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Thirty-three percent of brands feel that their biggest challenge in marketing measurement is data complexity. Leverage tech for sales and marketing alignment.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

LeadSquared

SEPTEMBER 19, 2018

B2B lead generation is easier said than done. At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. So how do you convert them into leads that you can nurture? So how do you convert them into leads that you can nurture?

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Allocadia

MAY 5, 2020

Sixty-two percent of companies have seen decreases in productivity since enforcing work from home policies. The number of employees working from home has skyrocketed from 5 million to 75 million since the start of the COVID-19 crisis, according to a recent report from 451 Research. Leading factors for loss in productivity.

Product 52

Product Digital Asset Management Allocation Terms and Conditions 52

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Metadata

MAY 8, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. What do Bigfoot, aliens, and stress-free B2B marketers have in common? If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying. They don’t exist.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

LeadSquared

MAY 2, 2017

B2B lead generation is easier said than done. At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. So how do you convert them into leads that you can nurture? So how do you convert them into leads that you can nurture?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

B2B lead generation is easier said than done. At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. So how do you convert them into leads that you can nurture? So how do you convert them into leads that you can nurture?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

JUNE 16, 2020

Improve your business acumen with an emphasis on your vertical market. Business acumen, or the level of understanding you have in regards to how a business runs, gives you credibility and trust when you are positioning your product or services. You can take small steps to improve your business acumen each day. Get organized.

Peer-to-peer 82

Peer-to-peer Hubspot Forecasting Allocation 82

Huptech Web

JULY 7, 2022

billion people expected to make online purchases in 2023— you should chart out an online path so that everyone throngs to your store, and you get to capture a considerable market pie. B2B Ecommerce Platforms: Are you eyeing to promote or sell-off your business products and services to other businesses? and facilitate growth.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Content Standard

JUNE 27, 2018

I often wonder if other content marketers also suffer from Thanksgiving Guest Syndrome. With a smile and a glint in your eye, you fly into explaining content marketing’s value, the basics of SEO, how you’re changing the way brands interact with consumers. Image attribution: Raw Pixel. Two Channels, One Problem.

Paid Search Agency 60

Paid Search Agency Positioning Lead Scoring Lead Ranking 60

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Allocating resources to making connections. Choosing the right virtual event marketing technology: platform or stack? Here’s what’s inside: What is a “virtual event”?

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Biznology

JULY 23, 2013

Now, both online reputation management (ORM), something I have been doing since 2003, and organic search engine optimization are both essential services, though I fear that too few really consider all the variables when they purport to having deep knowledge of the state of the art.

Google 80

Google Paid Search Agency Content Work Management 80

Hubspot

JUNE 7, 2016

However, they're not the best choice for everyone, as they can be very technical, expensive and difficult to manage independently.Here, we break down the main factors that retailers should consider when determining whether or not their site requires the support of an open source platform. Technology. ERP and CRM Integrations.

Marketing Automation Services 28

Marketing Automation Services Enterprise Management Work Management Marketing Management 28

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convert

NOVEMBER 28, 2022

When given the chance, almost everyone jumps at the opportunity to embrace some form of remote work. On average, 87% of workers work 3 days a week from home. Buffer’s research even found that not only do 97% of employees want to continue working remotely but would also recommend it to others.

Ad Exchange 52

Ad Exchange Lead Scoring Lead Ranking Webinar Metrics 52

Marketing Insider Group

SEPTEMBER 7, 2021

Maybe you saw your old coworker from the marketing department launched her own creative agency. Maybe you’ve seen ads online promoting “creative services” for brands. A really valuable resource, in fact, for the brands who need their services. Photo/Video : providing professional photography and video services.

Advertising Agencies 325

Advertising Agencies Paid Search Agency Ad Agencies Creativity 325

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Keyword difficulty (and CPC) has skyrocketed in most verticals.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49