Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". The flaw in this argument is in the phrase, “anyone they know,” because it’s nearly impossible to know ALL of your potential customers, especially in the Internet-age we live in.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.). Kind of trippy. Plausible explanations, but, no.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. Keep in mind, backlinks that come from aged domains hold more power than those that come from new domains.

Organization 28

Organization Tips Correlation Domain 28

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. 25% of individuals ages 16-24 use voice search on mobile. Why You Should Use Long-Tail Keywords in Your SEO Campaign. 22% of U.S.

Traffic 145

Traffic Paid Content SEO Organization 145

chiefmartech

APRIL 20, 2017

No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. It will be a lengthy long tail market. Is that a paradox?

Marketing Management 69

Marketing Management Long Tail Marketing Paid Search Agency Vendors 69

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Analyzing Position in Google Search Console.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it. A Note on Quality Score.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Pages with long load times. Long introductions. Email marketing insight.

Organic Leads 100

Organic Leads Lead Ranking Lead Scoring SEO 100

Inbox Insight

NOVEMBER 26, 2018

In fact, 61% of marketers say growing SEO/organic presence is a high inbound marketing priority ( Hubspot State of Inbound ). With Google’s shifting algorithms, reaching the top ranking positions is a constant game of cat and mouse. The best relationships take time to develop – so plan long-term!

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

Hubspot

JANUARY 11, 2013

So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 9) Leverage the Long Tail. Optimization! 1) Choose an Optimized Company Username.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Hubspot

NOVEMBER 29, 2016

An increased number of long-tail keyword variations that are regularly searched within a topic. What are their ages, job roles, and demographic traits? Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search. The result? What are their goals?

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Single Grain

JANUARY 16, 2023

for the 10th position. more backlinks compared to positions #2-#10. ( Long-form content receives 77% more links compared to shorter content pieces. Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

OCTOBER 28, 2019

The New York Times' 2018 ad, "The Truth is Worth It: Perseverance," focuses on the long, often challenging path towards verifying facts for a story. Like fast-food lovers , gamers are primarily between the ages of 18 and 34. CVS said the "Beauty Unaltered" campaign received mostly positive sentiment on social media.

Paid Content 62

Paid Content Campaigns Planning Paid Search Agency 62

Webbiquity

JANUARY 17, 2011

However, social media is more likely to increase positive thinking around a product and brand.&#. Not surprisingly, email and search are the most common online activities among all age groups. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

ClearVoice

JULY 17, 2023

These can come in the form of: Blog posts White papers eBooks Videos Podcasts Interactive content By consistently publishing helpful and engaging content, fintech companies can position themselves as industry thought leaders. Other types are long-form and live videos, user-generated content, podcasts, and infographics.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Hubspot

MARCH 2, 2016

Once you know this, you can better understand how you can and should position yourself on these different mediums to stay one step ahead of everyone else. For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. Indirect competitors?

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. However, the long-term cost benefits can be substantial. The best content builds trust by answering questions and positions you as authoritative in your niche.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

ClearVoice

MARCH 12, 2021

Tail chasing. Then, align it with the content strategy and branding of the pet services or products company you’re marketing if you want it to ultimately boost audience engagement and get tails wagging in the sales department. ” ~ HubSpot, The Complete Guide to Pet Business Marketing in 2018. Furry yawns.

Top of Funnel 124

Top of Funnel Ethics Landing Pages Content 124

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. Learn From the Pros.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

ClearVoice

JUNE 13, 2022

In fact, marketers who prioritize blogging are 13 times more likely to see positive ROI. Determine your specific blogging goals and long-term strategy, and write it all down. How do you wish to position your brand within your industry? What keywords do you need to use to position your blog as an authority on those topics?

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Optinmonster

AUGUST 27, 2023

This will tell you the age, gender, education, and income of your target audience. How Long Should Your Content Be? Although Google doesn’t cite content length as an SEO ranking factor, the research shows that longer, more in-depth content gets more top ten search positions. Geomarketing is a great way to do that.

Paid Content 93

Paid Content Content Marketing Top of Funnel Planning 93

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. Learn From the Pros In 2018, tech company HubSpot streamed their conference INBOUND on YouTube Live.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Albacross

MAY 22, 2019

Positive example: Start My Free Trial. Nope, not by a long shot. Positive example: Book a 30-minute non-obligatory consultation. Positive example: Get a free website SEO audit worth $50. How long is too long? You’ll also want to display your CTA above the fold, so it’s the first thing that your lead sees.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

chiefmartech

JANUARY 21, 2019

They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. 2) HubSpot. HubSpot is an all-in-one marketing tool. SEMrush offers two pricing plans: Guru: $199.95

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94