Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. AI-generated content tends to be repetitive and surface-level because the technology essentially aggregates information from other sources.  Why?

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But B2B vendors have moved more sales online as well.

CMO 205

CMO Gartner Budget Programs Spending 205

ViewPoint

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. The CMO came up with these options because he was fed up. It is interesting to note that one of sources (content aggregation) has a $23.15

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

chiefmartech

JUNE 12, 2017

But in aggregate, marketers use a ton of them. Resistance to vendor lock-in is now a top 3 criteria. 183 in Meeker’s report); Lock-in — the ability to change vendors — was the least of buyers concerns back in 2012. A few points worth making: 1. Real enterprise marketing stacks are larger than you think.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Scoop.it

MAY 1, 2019

”Salespeople can be ideal curators because they would never just pass on every piece of content (like an aggregator would). study from the CMO Council that illustrates this well. They carefully hand-select content that’s tailored to each company, each prospect, and that suits wherever that buyer is in the sales funnel.

Curation 111

Curation Sales Management Top of Funnel Work Management 111

chiefmartech

SEPTEMBER 19, 2016

Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. Segmentation within the marketing technology platform industry.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Martech

JULY 26, 2021

I have been to countless vendor conferences,” he told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. I absolutely do see that.”. Quote of the day.

Paid Content 106

Paid Content Marketing Automation Services Work Management Marketing Management 106

Martech

APRIL 27, 2022

The people involved in measuring a company’s marketing activities use technology and software that gathers marketing data, aggregates it, and provides visualizations to help them understand what tactics are working and how best to optimize marketing spend. Marketing data aggregators like Domo and Supermetrics. Click here to download!

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

Moz

AUGUST 7, 2019

Because Sales Hacker is an aggregator website, we had the advantage of easily out-ranking vendor websites for best and top queries. Yaniv Masjedi — Our phenomenal CMO at Nextiva. Most of the competing articles in the SERP were definition style and theory-based, or low-value roundups from domains with high authority.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Single Grain

AUGUST 17, 2021

The vice president (VP) of marketing is a director-level marketing expert who directly reports to the president, director of marketing , chief marketing officer ( CMO ), or the chief executive officer (CEO) of the company. VP of Marketing vs. CMO vs. Marketing Director. What Is a VP of Marketing? What Makes a Good VP of Marketing?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Aberdeen

DECEMBER 28, 2018

Compared to traditional Profile Programmatic advertising, where ads are targeted to a company profile (company size, industry, geography or uninformed Target Account List), Intent Programmatic advertising gauges the intent of the account by aggregating the digital footprint of all devices showing intent. The result: ad response rates soar!

Profiling 8

Profiling Intent A/B testing Advertisements 8

WebMarketCentral

FEBRUARY 5, 2007

Of particular interest is item #87, which details a highly successful and award-winning direct mail campaign done for a supply chain management outsourcing vendor (okay, I may have had something to do with this). The campaign was named a finalist or winner for four different awards, including the CMO Council / Yahoo!

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

Martech Advisor

FEBRUARY 14, 2020

the data across these sources are aggregated and unified under the profile of the user. A CDP, in essence, offers a two-pronged solution by consuming and aggregating voluminous multi-natured data and rendering it with meaning through algorithmically 'intelligent' data stitching. Why CDP for Enterprise?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59

Martech

NOVEMBER 5, 2021

While it would be incredible to have a team of copywriters who code HTML, do mockups in Figma, manipulate data in Python, and are whizzes at Google Analytics, those unicorns only exist in CMO fantasies. Despite what all SaaS vendors will tell you, marketing platforms cannot be both thoroughly sophisticated and simple-to-use.

Work Management 122

Work Management Process Marketing Management Paid Search Agency 122

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. What Works ( Vendor Government PR Trends Spending Release ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV).

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. It’s an excellent article, though unfortunately Rob’s first example is Kodak. Oh well, one does not thrive by good content marketing alone.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

chiefmartech

OCTOBER 30, 2016

The cross-departmental synergies it creates cannot be ignored either, starting with a translation of marketing outcomes/touchpoints/reach into dollars — a long dreamed bridge between the CMO and CFO camps — and continuing with an engineer-friendly understanding of the marketing process, which is music to the ears of CIOs and marketing technologists.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Full Circle Insights

JUNE 16, 2020

It has an architecture that stores raw digital campaign data, converting it to aggregate information that it sends to the CRM. Cost: A great budgeting tool, this dashboard lets you analyze costs to determine whether to cut or add campaigns and identify vendors that aren’t providing the ROI you need. CMOs: Now More than Ever.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. It doesn’t necessarily matter that someone is a CMO or Fortune 500 exec that’s reading our blog. Facebook Insights, as it is, has improved a lot but it still has a long way to go. That’s an incredible thing.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. It doesn’t necessarily matter that someone is a CMO or Fortune 500 exec that’s reading our blog. Facebook Insights, as it is, has improved a lot but it still has a long way to go. That’s an incredible thing.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Full Circle Insights

JANUARY 13, 2021

Digital Source Tracker’s integrated architecture automatically collects digital campaign data and sends daily aggregate information into the CRM. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. Got CMO Skills?

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

chiefmartech

APRIL 7, 2022

Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. What is the metaverse? What will it mean for marketing and martech?

Digital Asset Management 132

Digital Asset Management Work Management Marketing Management Digital Experience Platform 132

Martech

APRIL 22, 2022

Vendors, analysts, and industry trades have heralded the Customer Data Platform (CDP) as a panacea for the seemingly impossible task of collecting and unifying data from disparate, unconnected online and offline data sources to form a comprehensive 360-degree view of the customer across devices and channels. ” I wish it were that easy.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Budget Programs 98

Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. And also, we’ve got Udi Ledergore, who is the CMO of Gong for about the past four years, VPs of marketing, other kind of technology companies before there. So, thank you.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52