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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. In this post, I will outline a series of tactics B2B SEO professionals should consider, in order to dominate brand-based keyword search engine results. Site Navigational Architecture.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Evaluate link profiles and determine new opportunities. Google Adwords Keyword Planner. Moz Open Site Explorer. Google Trends.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

These in-depth profiles illustrate that Microsoft is not just a massive corporation, but a collection of unique and gifted individuals. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have.

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

You’re likely already using buyer personas to inform and improve your marketing efforts. Google: Many of you are likely familiar with Google Adwords. In a recent video, Google profiles a local business that grew from a small restaurant to a national mail order business with the help of Adwords.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. Mobilegeddon.

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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

Ryan’s second post on this list includes ten marketing trends from 2015 that content marketers should consider, in order to remain relevant in the ever evolving and competitive online marketing space. More importantly, B2B marketers are always on the hunt for information designed to support ongoing tactics and initiatives.

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Why every Local Business must Market with Google Business Profile Listing

SocialPilot

In fact, Google has reported that 46% of all searches have local intent and that business location is the main piece of information sought by local searchers. But how do you make sure you pop up in their search results with relevant information across multiple devices? What is Google Business Profile? Let’s find out!