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How to Upgrade Your B2B Marketing Strategy with AdWords


Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit.

The Most Important Changes to Google AdWords in 2013


Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I wrote about the importance of user context here at HubSpot in June -- considering the time, location, and device of the searcher allows for better ad messaging.

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Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile


This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS.

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Best Cool SEO Tools of 2011


HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.

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32 Free Online Marketing Classes to Master Your Marketing Skills


That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. HubSpot Academy.

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How to Get Started With Paid Search [Free Guide]


Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed.

58 Best Marketing Tools to Build Your Strategy in 2017


As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. That's why the HubSpot CRM is completely free. Check out the HubSpot CRM Now.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

The profile shows information about the web server, hosting providers, content management systems, and much more. AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor.

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution


At HubSpot, we held onto this notion for a while. As we said before, it took us at HubSpot awhile to realize this. A recent post on the subject from HubSpot CTO and co-founder Dharmesh Shah revealed that 53% of our customers admitted to using ads alongside their inbound efforts.

26 Outstanding LinkedIn Tips and Tactics


Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.”

57 Basic Marketing Analytics Terms Everyone Should Know


This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. For more details on HubSpot''s Attribution Reports, see this article. For more information on Google Analytics'' Attribution models, see this article.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. Yes, there are a few exceptions like the machine learning features of dbSignals and RedPoint.

4 Helpful Tools for Identifying the Right Keywords


He is looking for information on installation or someone to perform the installation, and- that could be you! Web Analytics : Web analytics tools like Google Analytics or HubSpot software will allow you to identify which organic search terms are already driving traffic to your website.

25 Clever Ways to Grow Your Email Marketing List


For example, HubSpot has created plenty of free tools to use for prospect and lead generation -- most recently Marketing Grader. Then feature that tab in the Views and Apps section of your new Facebook page design. Connect with HubSpot

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41 Top Lead Generation Tools of 2017


Lead Data Collection Tools These tools help collect data on your prospects such as who visited your site or contact information so that you can follow up/reach out to potential prospects. It also finds contact information for employees at the company. You can then export this information to Salesforce with contact information. One of the best features of Hubspot Sales is the ability to track email opens.

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LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week


So we have a number of great stories that will fill you in on the latest updates, features, and changes in social marketing this week. This new feature adds a link to the person or company mentioned, and sends a notification to that account about their most recent interaction.

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Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week


Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. This week, we’ve got some major redesigns, new features, and even a relaunch that will tickle your marketing fancy. Learn more about Twitter Analytics at HubSpot.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. No brand can exist in a vacuum.

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide


The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together. 2) HubSpot’s Free Buyer Persona Templates. 3) Google AdWords Keyword Planner. 2) HubSpot Research.

10 Examples of Facebook Ads That Actually Work (And Why)


Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal.

A Brief History of Online Advertising


Visitors could click links to view information about landmarks and museums around the world to highlight the internet's ability to transport you to different locations virtually. The most impressive feature of D.A.R.T.

16 Google Tools to Improve Marketing Effectiveness


When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. Google AdWords. The chances are you have probably already tried out Google AdWords. Or you could feature a calendar. Connect with HubSpot

11 Examples of Facebook Ads That Actually Work (And Why)


Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal.

Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week


Bonus : if you want some in-depth analysis of the news, check out the video at the end featuring HubSpot CMO Mike Volpe and Marketing Fellow Dan Lyons discussing the latest trends in marketing. 101 Awesome Marketing Quotes, From HubSpot. You''re smart.

What Is Digital Marketing?


At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. One of the most common types of PPC is Google AdWords. People spend twice as much time online as they used to 12 years ago.

inbound marketing training for free

The Effective Marketer

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Pretty amazing that it was a free week of packed information.

10 Tips for Getting Long-Term Traffic to Your Content


Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.).

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Do you love providing prospects and customers with information and tools they value?

There is No Such Thing As an Offline Business Anymore


Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. It's to introduce yourself and ask for information in return. Feature a Blog or Learning Center.

How We Built Our Content Marketing Stack to Drive 10x ROI


Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons.

PPC for Startup Marketers: An Introductory Guide


To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google''s Keyword Planner or, if you''re a HubSpot customer, you can conduct research with the Keywords tool. For startups looking to get going with PPC, it can be overwhelming.

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101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today


Feature a time saving calculator on your website that uses average time saved from your customers using your solution and applies it to a prospect’s own variables. . . HubSpot did a jeopardy-like marketing quiz at Inbound 2016, and booth traffic was high. .

Google+ Launches Real-Time Search and Hashtag Support


The idea was that Google+ would provide Google with the data it needed to create a real-time feature robust enough to re-introduce to search results, even without data from Twitter. Yesterday, Google began rolling out real-time search functionality for its search feature within Google+.

How Ad Blocking Works: Everything You Need to Know


When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store.

7 Reasons Most Enterprise Websites Fall Short


That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). Extra Resources: How to Build Calls-to-Action with HubSpot Software. Often, marketers tend to over-complicate their websites with too many elements or far too much information.

Microsoft buys LinkedIn: the largest martech acquisition in history?


The best known vendors in this space are companies like Adobe, HubSpot, IBM, Marketo, Oracle, and Salesforce, but there are thousands in the marketing technology landscape. This effect is most evident with ad blocking features and plug-ins for web browsers.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. For B2B marketers to “be the best answer” for their customers wherever those buyers are looking for solutions, data informed and interactive content is essential. way of discovering information.

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. analyzing the trends, and developing actionable insights to make better informed marketing decisions. At HubSpot, we think COS is better than CMS.

A Year in Review: The Biggest Social Media Updates of 2013


Facebook, which says its ultimate goal is to provide a “customized newspaper” - like experience, made good on its promise this year by updating its EdgeRank algorithm to include new features that have a big impact for marketers. Can you believe 2013 is almost over?