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How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit.

The Most Important Changes to Google AdWords in 2013

Hubspot

Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I wrote about the importance of user context here at HubSpot in June -- considering the time, location, and device of the searcher allows for better ad messaging.

Trending Sources

Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile

Hubspot

This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS.

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Best Cool SEO Tools of 2011

Webbiquity

HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. HubSpot Academy.

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How to Get Started With Paid Search [Free Guide]

Hubspot

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed.

58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. That's why the HubSpot CRM is completely free. Check out the HubSpot CRM Now.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

The profile shows information about the web server, hosting providers, content management systems, and much more. AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor.

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

At HubSpot, we held onto this notion for a while. As we said before, it took us at HubSpot awhile to realize this. A recent post on the subject from HubSpot CTO and co-founder Dharmesh Shah revealed that 53% of our customers admitted to using ads alongside their inbound efforts.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.”

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. For more details on HubSpot''s Attribution Reports, see this article. For more information on Google Analytics'' Attribution models, see this article.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. Yes, there are a few exceptions like the machine learning features of dbSignals and RedPoint.

The Top 10 Best Resources to Learn About SEO

Vertical Response

This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. It’s full of information and pictures that go along with actionable tips that you can use to improve your Google rankings.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

He is looking for information on installation or someone to perform the installation, and- that could be you! Web Analytics : Web analytics tools like Google Analytics or HubSpot software will allow you to identify which organic search terms are already driving traffic to your website.

25 Clever Ways to Grow Your Email Marketing List

Hubspot

For example, HubSpot has created plenty of free tools to use for prospect and lead generation -- most recently Marketing Grader. Then feature that tab in the Views and Apps section of your new Facebook page design. Connect with HubSpot

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LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

So we have a number of great stories that will fill you in on the latest updates, features, and changes in social marketing this week. This new feature adds a link to the person or company mentioned, and sends a notification to that account about their most recent interaction.

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Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week

Hubspot

Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. This week, we’ve got some major redesigns, new features, and even a relaunch that will tickle your marketing fancy. Learn more about Twitter Analytics at HubSpot.

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

Hubspot

The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together. 2) HubSpot’s Free Buyer Persona Templates. 3) Google AdWords Keyword Planner. 2) HubSpot Research.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal.

A Brief History of Online Advertising

Hubspot

Visitors could click links to view information about landmarks and museums around the world to highlight the internet's ability to transport you to different locations virtually. The most impressive feature of D.A.R.T.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal.

16 Google Tools to Improve Marketing Effectiveness

Hubspot

When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. Google AdWords. The chances are you have probably already tried out Google AdWords. Or you could feature a calendar. Connect with HubSpot

What Is Digital Marketing?

Hubspot

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. One of the most common types of PPC is Google AdWords. People spend twice as much time online as they used to 12 years ago.

Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week

Hubspot

Bonus : if you want some in-depth analysis of the news, check out the video at the end featuring HubSpot CMO Mike Volpe and Marketing Fellow Dan Lyons discussing the latest trends in marketing. 101 Awesome Marketing Quotes, From HubSpot. You''re smart.

inbound marketing training for free

The Effective Marketer

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Pretty amazing that it was a free week of packed information.

How We Built Our Content Marketing Stack to Drive 10x ROI

Contently

Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons.

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10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.).

There is No Such Thing As an Offline Business Anymore

Hubspot

Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. It's to introduce yourself and ask for information in return. Feature a Blog or Learning Center.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Do you love providing prospects and customers with information and tools they value?

PPC for Startup Marketers: An Introductory Guide

Hubspot

To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google''s Keyword Planner or, if you''re a HubSpot customer, you can conduct research with the Keywords tool. For startups looking to get going with PPC, it can be overwhelming.

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How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent

Boilerplate: a brief paragraph about your company – what it does, who its clients are, where it’s located, how to get more information, links to its website and social media profiles, phone numbers and physical address. Just put the necessary information down that they need.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

The best known vendors in this space are companies like Adobe, HubSpot, IBM, Marketo, Oracle, and Salesforce, but there are thousands in the marketing technology landscape. This effect is most evident with ad blocking features and plug-ins for web browsers.

How Ad Blocking Works: Everything You Need to Know

Hubspot

When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store.

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101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

Feature a time saving calculator on your website that uses average time saved from your customers using your solution and applies it to a prospect’s own variables. . . HubSpot did a jeopardy-like marketing quiz at Inbound 2016, and booth traffic was high. .

Google+ Launches Real-Time Search and Hashtag Support

Hubspot

The idea was that Google+ would provide Google with the data it needed to create a real-time feature robust enough to re-introduce to search results, even without data from Twitter. Yesterday, Google began rolling out real-time search functionality for its search feature within Google+.

7 Reasons Most Enterprise Websites Fall Short

Hubspot

That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). Extra Resources: How to Build Calls-to-Action with HubSpot Software. Often, marketers tend to over-complicate their websites with too many elements or far too much information.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. analyzing the trends, and developing actionable insights to make better informed marketing decisions. At HubSpot, we think COS is better than CMS.

A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Facebook, which says its ultimate goal is to provide a “customized newspaper” - like experience, made good on its promise this year by updating its EdgeRank algorithm to include new features that have a big impact for marketers. Can you believe 2013 is almost over?