The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

KoMarketing Associates

SEPTEMBER 18, 2012

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SmartBug Media

NOVEMBER 3, 2020

Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. In Salesforce, you will not be able to integrate UTMs natively unless you have Marketing Cloud. But the visibility stops there.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Adobe Experience Cloud Blog

MAY 24, 2010

URL Builder Tool: Analytics now includes a tool to build custom URLs to track the campaign source (i.e., Social Mention is a free marketing tool that provides real-time alerts and analysis of online brand mentions. . If your organization is participating on Twitter, CoTweet is an essential free tool to add to your marketing mix.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Here are 16 case studies that prove ROI of mobile marketing. Are you one of them? They increased conversion +30%.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

LeadSquared

NOVEMBER 24, 2015

We still need a little bit of online assistance for digital marketing. By looking at only message and GSM, you will be losing out on PPC and email marketing – two powerful tools required in the marketing mix for any company. What are the best practices in digital marketing for a B2B company? Question 2.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Therefore, it is essential to engage your visitors with relevant and personalized content.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Marketing Insider Group

JANUARY 26, 2021

After you’ve collected year-over-year analytics data from each marketing channel and their corresponding sales metrics, you should ask yourself two simple but important questions: What’s working? Furthermore, ask more specific questions like: Which audience segments, accounts, or customers did we target? Platform: Google AdWords.

Marketing Budget Creation 331

Marketing Budget Creation Marketing Budget Planning Budget Programs 331

Terminus

JULY 13, 2017

Still, marketing technology (MarTech) plays a huge role in executing ABM at scale. One key piece of an account-based marketing mix is digital advertising. Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Smashmouth Marketing

DECEMBER 21, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. Mike: One thing we've done is brought on a marketing MBA from one of the local universities.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Hubspot

FEBRUARY 1, 2012

Questions to Ask Potential Job Candidates: Google AdWords trainings teach you how to best manage AdWords, not necessarily how to best manage paid search. Tell me the things you choose not to focus on within AdWords in order to ensure you're managing paid search as best you can, not just managing AdWords.

Paid Content 28

Paid Content PPC Paid Search Agency Cost per Lead 28

Smashmouth Marketing

DECEMBER 15, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. Mike: One thing we've done is brought on a marketing MBA from one of the local universities.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

KoMarketing Associates

MAY 31, 2018

These ads will appear anywhere on Quora, so try to narrow your focus and group similar interests as you would normally do on AdWords – this will help when measuring success if everything was tagged properly. Are you also running an AdWords program? Exclude current customers to optimize results. Topic Targeting. Ad Formats.

Top of Funnel 187

Top of Funnel Ads B2B Marketing Funnel Advertising 187

Brightedge

JANUARY 13, 2020

rating on Amazon, #53 in web marketing. So my #1 recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads are based on what people are looking for, so really think about what your target customer would use in a search in the first place. Choose Keywords Carefully. with 2.71%.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Are You and Your Customers Hungry for Social Media? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MAY 11, 2017

Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas , big data, analytics. She describes herself as a marketing technologist, and is currently working with Nomiku.

Paid Search Agency 78

Paid Search Agency Best Practices Marketing Agencies 2 Advertising Agencies 78

OutboundView

SEPTEMBER 20, 2018

This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Each of the major subsections covered is important to consider when identifying and attracting new customers. How much do you spend on sales and marketing? Customer Research .

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

QuanticMind

SEPTEMBER 28, 2016

Panelists warn against over-focusing SEM efforts on lower-funnel prospects on such metrics as return on ad spend (ROAS) and return on investment (ROI) – doing so means your brand may not be making enough touchpoint contact with customers during their buying journeys.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

distribion

MARCH 22, 2017

Let’s take a simple ROI example: Your total marketing budget for the webinar is $5,000, including staff expenses, webinar tool subscription, promotion (banner ads, lists, marketing material, etc.). 30% are ready to buy, which represents 100% marketing qualified leads (MQL) based on lead scoring and other criteria.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

LeadSloth

JANUARY 12, 2010

Scott Mersy , VP Marketing and Products, Genius.com. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Marketing has none. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . However, the snag for some marketing teams is not a lack of interest in interactive content, but a difficulty ideating on how to use interactive in their current marketing mix.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Brandpoint

MARCH 4, 2019

To break that down into financial terms, your business would be looking at about $9,000 in clicks and $840/month in management – and that’s just for Google AdWords. So the total dollars allocated for the marketing mix to support this product launch is as follows, for a three-month time frame: Paid Media : $10,000-20,000 per month.

Lead Ranking 54

Lead Ranking Multi-Touch Attribution Top of Funnel Product 54

Directive Agency

MARCH 2, 2018

I use it for everything from documenting how to do a certain shortcut in AdWords to creating a list of To Dos for the day. We are not trying to deliver every element of the Marketing Mix. Engage in customer delight. Customer delight does not mean overpromise. One of my favorite note-taking tools is Evernote.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40