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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself.

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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. He authored Advanced Google AdWords , which is now in its third edition.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

He will help you create a roadmap for quintessential content marketing. Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Jeff is a major player in content marketing, but his expertise doesn’t stop there.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Find him on Twitter and LinkedIn.

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How to use negative keywords to optimise B2B Google Ads

The Lead Agency

If you have any questions about this article, don’t hesitate to get in contact with one of our B2B marketing consultants. The Lead Agency has worked on a number of successful B2B AdWords campaigns. Get in touch with us today to find out how we can accelerate your business by generating leads through AdWords.

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The importance of knowing what competitors spend on SEM

Biznology

One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share?