NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.

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Adwords Conversion Google Paid Search Agency 124

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. It’s important to understand where and how your keywords are being leveraged to best reach a target audience. At what cost?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

NuSpark Consulting

MARCH 5, 2017

As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. Supercharge long-tail keywords. Many competitors jack up the price of clicks by bidding high on seed keywords.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. The competition to improve organic rankings and appear on the first page of Google is tough. Here’s how you can do it: Start by Setting Up a Company Page.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Valasys

FEBRUARY 17, 2023

Enter AdWords and AdSense – two of the most well-known and widely used tools in the world of digital advertising. However, AdWords vs AdSense – the differences between the two tools – can be quite confusing. We’ll even give you some tips on how to use AdWords and AdSense together to maximize your results.

Adsense 40

Adsense Adwords Marketing Automation Services Advertising Agencies 40

KoMarketing Associates

AUGUST 30, 2016

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. How Is the Mobile/Tablet Landing Destination? Cost Per Click.

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Adwords Optimization Mobile Advertising Cost Per Click 121

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Although it’s a great platform, it can cost you a lot of money—and fast—if you don’t use it correctly, especially in B2B. ’ Even Google Analytics data falls flat here.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. Details can include the site where the visitor clicked your ad, the specific ad that was shown, the keyword that caused the ad to appear, and more. This tells you whether the keyword that triggered the ad was broad, phrase, exact, or an advanced match type.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. Keywords & Messaging. Conversion & Goal Tracking.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. So you really have to plan for your keyword strategy.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts. This list will also help guide you in the development of your ad copy and PPC landing pages.

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PPC Advertisements Advertising Organization 92

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store.

Adwords 100

Adwords Features Google Mobile Advertising 100

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. Improved Keyword Tool & Traffic Estimator. What: The Keyword Tool is now better integrated with the Google Traffic estimator. Keyword ideas can now be grouped by themes and added to campaigns as adgroups. Adwords Labels.

Adwords 100

Adwords Features Google Lead Scoring 100

Exo B2B

OCTOBER 5, 2017

We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives. In a lead generation strategy, Google Adwords is an unavoidable lever.

Adwords 40

Adwords Optimization CTR Marketing Management 40

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. Clicks to site measure how many visitors paid search drove to the client’s landing page. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

MARCH 17, 2015

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here specifically. Structured Data Examples.

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Paid Content Search Marketing Paid Search Agency B2B Marketing 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. It’s Not Just Google AdWords.

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Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

The Lead Agency

FEBRUARY 25, 2019

Ever wondered how Google reads just a few keywords typed to what you’re looking for and lays down exact results to your search? In order to display on the first page of Search results, you can build a website that is optimised for Google’s algorithm, which can be complex, expensive and time consuming. Choose Relevant Keywords.

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Paid Search Agency Ads Google Campaigns 48

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Form Submission. Phone Number and Call Extension.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

SugarCRM

MARCH 7, 2016

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. 4 Tips for Developing Your AdWords Strategy.

Adwords 50

Adwords Google Lead Ranking Lead Scoring 50

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

OCTOBER 27, 2016

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. To get started you should create this tag in AdWords and apply the code to all active pages on the site. How RLSA Works. 3 Steps to Get Started: 1.

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High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

Adobe Experience Cloud Blog

AUGUST 21, 2017

That’s why 63% of all new web visitors bounce instantly according to Kissmetrics and why most landing page conversions are so low. (To To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.) What Makes a Good, Soft Landing?

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Adobe Experience Cloud Blog

JULY 3, 2017

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. You can also track visits to key pages such as your “Contact” page.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 2.

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Adwords Lead Gen FAQ Webinar Metrics 52

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot taken 1/27/2014.

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Marketing Management Vendors Google Adwords 120

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases. If you don’t think your audience is on social media, you’re wrong.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Neatly Organize Your Keywords and Ad Groups. Neatly Organize Your Keywords and Ad Groups. One of the most critical elements of your SEM campaigns is the organization of your keywords. So please, just don’t do it.

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Adwords Paid Search Agency Marketing Management B2B Marketing 28

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.

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Trade Show Traffic Demand Creativity 100

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. With some good segmentation, as well as ads and landing pages personalization, you can create what will likely be very engaging campaigns. What AdWords’ Exact Match Keyword Update Means for You.

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Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

LeadSquared

AUGUST 7, 2013

On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. What would be an ideal Budget / Bid to get the maximum outcome of your Adwords Campaign? Webinar FAQs.

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Adwords FAQ Lead Generation Webinar Metrics 52

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. If the landing page experience is designated “below average,” there’s room for improvement.

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Landing Pages Lead Scoring Lead Ranking PPC 100

Golden Spiral

JANUARY 25, 2017

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them? There is no magic bullet.

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SEM Paid Search Agency Adwords Companies 59