14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Pricing: free (but requires an active Google AdWords account). Search for any domain and see every place they’ve shown up on Google: every keyword bought on Adwords, every organic rank, and every ad variation in the last 9 years.
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. Guest post by Anthony Bergs.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
” By reviewing Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. Guest post by Jason Parks.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. How Does the AdWords Auction Work?
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Analyzes your Google Analytics data and delivers insights about your site’s KPIs including sessions, pageviews, bounce rate, referral traffic, goal conversions, events, ecommerce, and AdWords.
Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.”
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Rand Fishkin steps through a number of steps SEO practitioners can take to deal with the loss of organic keyword data from Google, such as using “keyword suggestion sources like Google Suggest, Ubersuggest, certainly AdWords’s own volume data, SEMRush, etc.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Writing that “LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media,” Lee Rush Schwartz steps through the six elements of ad targeting on LinkedIn.
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
Matthew Capala offers links to and brief descriptions of two-and-a-half dozen free tools, from the the AdWords keyword traffic estimator and Übersuggest for keyword research to WidgetBox (a dynamic web widgets generator), Yext ] for monitoring local SEO listings, and Visual.ly
Where Google Moved Your Digital Cheese
MAY 28, 2013
AdWords. There’s no question AdWords can be an effective component of online strategy—it’s controllable, immediate and finely measurable. Content Marketing Search Engine Optimization (SEO) Web Presence Optimization AdWords cheese station C Google Matt Cutts Panda Penguin 2.0
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
Experiment with AdWords, social network advertising, Bizo , and other ad networks. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook.
Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download). What will successful B2B marketers to be doing more of, or differently, in 2016?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Think AdWords isn’t important? With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS.
Six Expert Guides to Dealing with Keyword (not provided)
JANUARY 2, 2014
In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume.
10 of the Best Web Analytics Guides and Tips of 2013
DECEMBER 30, 2013
Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. As the old b-school maxim goes, “you can’t manage what you can’t measure.”
The Future of Digital Marketing According to the Giants
JULY 15, 2014
Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. Guest post by Clayton Wood. Google, Yahoo!
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor?
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)?
11 (of the) Best SEO Tools and Keyword Research Guides of 2012
JANUARY 28, 2013
Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. I Raised My AdWords Bids and Got LESS Traffic! AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal.
Why Google Glass Will Fail
JULY 8, 2013
But while it’s an intriguing technology with some fascinating potential applications, Google Glass is likely to, if perhaps not quite fail, then succeed only as a niche product—not like the broad consumer applications Google loves (search, AdWords, Android, YouTube, etc.).
The Social Media Monitoring Metric We Need, But Can’t Get
APRIL 11, 2011
When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Social media monitoring tools continue to proliferate in number and advance in functionality.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Google Instant is bad for long-tail searches, but good overall for AdWords advertisers: overall impressions for paid search ads have increased by more than 9%, while clicks are up more than 5%.
What Could Kill Google and Facebook
JULY 18, 2012
Google has thumbed its nose at businesses, advertisers and SEO professionals as well through a series of recent moves like hiding a significant share of keyword data in the “not provided” category within Google Analytics, eliminating the Website Optimizer tool in AdWords, and the recent Panda and Penguin algorithm updates, which were designed to eliminate webspam but caught a lot of innocent sites in their wake.
New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
NOVEMBER 19, 2012
For example, if your media share-of-voice remains about the same from one month to the next, but your AdWords conversion rate drops by half, WPO metrics focus on the latter result.
The 5-point plan: how to increase marketing ROI from call conversions
SEPTEMBER 22, 2014
Google recently announced they are offering this service free for their AdWords users. Mobile Marketing Search Engine Marketing Web Analytics call tracking Google AdWords mobile marketing Guest post by Luke Rees.
Best Cool SEO Tools of 2011
MARCH 1, 2012
Michel Leconte explains how to develop target keyword lists for SEO and SEM using common, popular tools like Google Analytics, Google AdWords, Google Webmaster Tools, Google Instant and Alexa, and concludes, “How do you know when you have not spent enough time doing keyword identification?
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless.
The Future of Social Media
MARCH 1, 2011
After much research, that was the number of blogs that were active and not merely scrapers or spam blogs (“splogs ) that publish search-engine-friendly gibberish in the hope of making money off AdWords. We live in amazing times.
Real-World Results from Web Presence Optimization
OCTOBER 18, 2011
Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.”
B2B Leads in the Long Tail of Search
AUGUST 9, 2012
Use AdWords (and SEM in general). Search Engine Marketing Search Engine Optimization (SEO) AdWords b2b lead generation head terms long-tail terms SEM SEO best practices Website Optimization