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  • FATHOM  |  TUESDAY, JANUARY 22, 2013
    [Adwords] New Way to Promote Your Google Plus Page & Attract More Customers
    Google has been hard at work trying to find a better use for its Adwords Express Ads application. The interface has seen many changes in the last year, since it was removed from the Google Places dashboard. For a while, … Continue reading → The post New Way to Promote Your Google Plus Page & Attract More Customers appeared first on Fathom. Google Analytics Online PR/Link-Building Paid Advertising/SEM/Display
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Adwords] How to Figure Out What Keywords Your Potential Customers are Using
    Google AdWords Keyword Planner: The great thing about the AdWords planner is that you don’t need to actually spend any money on AdWords – you just need a Google account. My fellow expert, Travis, dives into how AdWords works and the many benefits. A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Adwords] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. AdWords provides data about completed views, partial views, if the video drives channel subscriptions, clickthrough rates on CTAs, views sourced from a user sharing the content, and views on the brand's other content that can be attributed to a person initially viewing a video ad.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Adwords] 8 Key Changes In Google Search B2B Marketers Should Know
    Google AdWords Website Call Conversions. Not to be confused with AdWords Callout Extensions (detailed in Mike Pickowicz’s recent blog post ), Website Call Conversions were announced in late August to provide a “powerful way for [B2B marketers] to identify and measure calls from your website that occur after an ad click.” The problem with this is that AdWords listings appear in some of these results; especially for non-branded keywords.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    AdWords. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. click to view larger).
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Adwords] Manticore VII Marketing Automation and Lead Generation Released
    Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Adwords] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. As an attribution solution, we are in the unique position of having a rich database of marketing data that tells the story of how marketing efforts from all channels turn into varying levels of downstream results, from leads to revenue.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 7, 2015
    [Adwords] 10 case studies show how web analytics prove ROI
    The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Adwords] Unveiling The Pipeline Marketing Technology Stack
    In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). When it comes to search, AdWords and Bing Ads provide detailed insight into what keywords are delivering value in terms of views, clicks, conversions, and cost (CPC and CPM).
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Adwords] Search Localization Changes Everything
    Google has also recently updated the local search results for their AdWords programs. The ads in the Local Finder results rely on AdWords location information (called an “extension”). Over the last two years Google has been focusing their efforts on better matching searchers with businesses in their own geographic area through localized search results. This is partly out of consumer preference and partly as a result of increased use of mobile devices.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Adwords] 20 Online Marketing Tools That Boost Campaign Results
    AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. AdWords Editor is a free tool offered by Google that allows you to download your paid search campaign information, make changes with editing tools, then upload the changes to AdWords.
  • CAPTORA  |  MONDAY, JUNE 6, 2016
    [Adwords] Are Tech Marketers Over Paid Advertising and SEM?
    Most companies often spend $40 to $50 million a year on Google AdWords. Lower quality score within Google AdWords as a result of poor relevance. With a combination of poor conversion rates and high Cost Per Conversion spend, most marketers are often left feeling rather ‘blah’ about paid advertising. The thing is, marketers often forget that strategically improving paid performance means taking a much broader look at what paid optimization really is.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Adwords] 4 Helpful Tools for Identifying the Right Keywords
    Google AdWords Keyword Tool : Google has a few tools that make it easy to conduct keyword research. The Google AdWords Keyword Tool is a great place to start. The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Shopping Campaign – Run through Google AdWords , shopping campaigns provide tools to group and bid on products found in the product feed as well as reporting and benchmarking tools to monitor and optimize performance.
  • NUSPARK  |  FRIDAY, NOVEMBER 29, 2013
    [Adwords] Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
    Related Posts: Social Media for Sales How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Targeting Audiences Not Looking for You; Advertising Options for B2B. LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn.
  • BIZIBLE  |  TUESDAY, NOVEMBER 24, 2015
    [Adwords] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    Overall, Apptio was able to reallocate spend and optimize their AdWords strategy, increasing ROI of some campaigns by more than 3x. Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey to the one before, and they take their sweet time along the way.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Adwords] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    AdWords. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Adwords] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    Google AdWords still has information as far as what keywords are getting traffic volume (because, of course, this is the area that Google makes money, so they are happy to share that information). AdWords also can inform us about average search volume for particular keywords, which is useful in determining potential candidates for optimization. One method is by using Google AdWords.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 1, 2015
    [Adwords] Does creating content make you dumb?
    I have not spent a dime on any form of advertising since 2008 (although Phoebe The Amazing Intern is messing around with Google AdWords as part of her assignment this month). I have not spent a dime on any form of advertising since 2008 (although Phoebe The Amazing Intern is messing around with Google AdWords as part of her assignment this month). Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Adwords] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. Google AdWords. By Eric Wittlake, {grow} Contributing Columnist. Want to take advantage of today’s hot new marketing opportunity? Sorry, you’ve already missed the boat. The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak. You won’t see those initial eye-popping results today. This trend has played out time and time again.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Adwords] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Use the Google AdWords bid simulator on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. This includes on page changes to improve relevance and relation to your keywords, as well as layering in additional best practices in AdWords – new creative, and restructured campaigns.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords] Google Unleashes Structured Snippets
    While still a new feature that will need some testing for optimal results, here is what you need to know about them: Google Structured Snippet creation view in AdWords. Ad Example from the Google AdWords blog. Recently out of Beta, Google has rolled out Structured Snippets Extensions. These are non-clickable texts to highlight more detailed values of your product or service.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Adwords] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Kelly Gillease explains what social extensions are, why they matter (“The main advantage for in-house marketers implementing the new Social Extension is to boost their +1 counts all around, AdWords ads and Google+ pages will receive boosts from each other’s increasing +1’s”), how they impact AdWords ads, and what companies need to do to complete the verification process with Google.
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Adwords] Inbound Marketing Alert! Google Analytics 360 Suite Launched
    Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Three of these products are brand new, including a data management platform, on-site testing tool and data analysis and visualization componet. Tag Manager, Google Analytics Premium and Adometry have all been rebranded and packaged as part of the suite. Learn more about Google Analytics 360 here.
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Adwords] Remarketing Advertising Strategies with Google Analytics
    With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page. Increase Conversions with New Remarketing Options. Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. I’ve addressed retargeting before within an older post.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Adwords] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. It’s governed by data, optimized by metrics, and educated by a targeted strategy. And an organization doesn’t move from beginner to expert overnight.
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Adwords] How To Turn Video Marketing Into a Successful SEO Strategy
    ” By reviewing Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Adwords] 3 Ways to Use Customer Behavior History to Predict the Future
    One of your best friends when determining customer behavior predictions is your Google AdWords account. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Adwords] 2013 New Year’s Resolutions for the B2B Marketing Department
    Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks.
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Adwords] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    While several companies offer PPC ad opportunities, AdWords is the most popular. AdWords and other PPC networks have some tracking methods, but they are pretty weak. Marketing automation can do everything that AdWords and other PPC networks can’t. PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Are you ready to build a marketing beast with PPC ads and marketing automation?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords] Data Plus MarTech: HubSpot and Demandbase Join the Race
    On the other hand, HubSpot also announced integration with LinkedIn for paid ad campaigns and said a Google AdWords integration is in beta, which are definitely move into outbound territory. There were two industry announcements this week that were unexpectedly related. The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 12, 2013
    [Adwords] PPC Joins SEO as a Tactic that Should Go
    In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords] What is Retention Marketing, and Why You Need to Start Today
    Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords. Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is? What is Retention Marketing?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Adwords] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. Recently, Facebook began rolling out its new and improved advertising dashboard. To the delight of marketers everywhere, the dashboard overhaul has included many features that the interface desperately needed.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Adwords] SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr
    The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Opentopic blog >> jobs-stages.letudiant.fr The SEM SEO Manager drives sales of telecommunications products and optimizes the different online and sales channels as well as well the traffic acquisition for the online shop.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns. This means they can browse the inventory in their data feed while in AdWords, which is full integration.
  • MARKETRI  |  TUESDAY, SEPTEMBER 25, 2012
    [Adwords] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
    It’s not especially difficult to create a Google AdWords campaign, and once advertisements start running you can track clicks and conversions in real-time. Running a successful campaign requires constant attention to changes in keywords, bid prices, ad copy, etc… When I ran campaigns on Google AdWords, I spent about 2-3 hours a day monitoring my account. The Ultimate Guide to Picking the Right Search Engine Option for Your Business.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Adwords] The 9 Circles of B2B Marketing Hell
    The individual platforms don’t communicate with one another to reconcile data, meaning that a visitor could click on an Adwords campaign on Monday, LinkedIn campaign on Tuesday, a Facebook ad on Wednesday, and then convert on Thursday. B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Adwords] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    A gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s s finest problem-fixers. Stay above the fray.
  • THE POINT  |  THURSDAY, OCTOBER 18, 2012
    [Adwords] B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
    Imagine, if you will, the option to display search ads (through Google AdWords) only to companies that match up with your target attributes, instantly eliminating the wasted investment in conversions or leads that will never become sales-ready prospects.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Adwords] 10 SEO measurements every marketer should know
    A good tools for measuring search volume is the Keyword Tool in Google Adwords. CPC’s can also be found with Google Adwords’ Keywords Tool. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2011
    [Adwords] 16 Google Tools to Improve Marketing Effectiveness
    Google AdWords. The chances are you have probably already tried out Google AdWords. Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine? Google has many assets that businesses can overlook or forget about. But as a marketer, you cannot afford to make this mistake.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Adwords] Small Business Owners: Time to up Your Digital Game [Infographic]
    A Small Business Guide to Google AdWords. In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare. Does anything surprise you?
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Adwords] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. max cost per click (as of January 28th, 2013), and your ads will be shown below paying AdWords advertisers. There are 3 billion searches a day on Google. Yes, we said billion.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Adwords] The 2014 Digital Marketing Ecosystem
    You can launch campaigns with AdRoll, Google AdWords, Authority Rank, OutBrain.”. For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Adwords] 25 Clever Ways to Grow Your Email Marketing List
    11) Create a Google AdWords email capture ad (Note: This feature is still an AdWords experiment but is being implemented by a handful of companies), or simply leverage paid search ads to link to a landing page with and email sign-up. It's a sad fact, but your email marketing database degrades by about 25% every year.
  • KEO MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Adwords] Google Mobile Search Results Now Showing Images
    If you have a Google AdWords campaign for products but you have not included photos of the products in your ads, now is the time to do so. Google is now showing image thumbnails in the mobile search results for select queries. A recent review by SearchEngineLand.com of Google’s mobile searches revealed that the queries that are affected seem to be product-based queries where the user might find an image of the product useful.
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Adwords] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Attribution is the process of identifying the marketing touches (adwords, email, blog, social, outbound calls, etc.) A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. They’re the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes the strategy. And really, really excellent ones are few and far between. Are you a unicorn? Have you found one?
  • FATHOM  |  WEDNESDAY, MAY 11, 2011
    [Adwords] The New Google Analytics
    Google Analytics AdWords conversions E-commerce/B2CFor all you Google Analytics users, things are about to change. In 4-8 weeks, a new version of Google Analytics will be the default version for anybody who logs in. Currently, the new version is accessible only to select beta-testers … Continue reading → The post The New Google Analytics appeared first on Fathom.
  • WEBBIQUITY  |  THURSDAY, JANUARY 2, 2014
    [Adwords] Six Expert Guides to Dealing with Keyword (not provided)
    While many SEO writers offered tips on how to continue to get organic keyword insights after Google stopped providing referring keyword data last fall, this post is one of the best: Mike Murray steps through a dozen techniques for organic keyword analysis, from opening an AdWords account and using Bing/Yahoo data through tracking search rankings and analyzing organic search landing page data.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Adwords] 4 Ideas to Generate Blog Topics
    Narrow down blog post ideas with Google AdWords Keyword Planner. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] 9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers
    Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. Using your AdWords account, it’s possible to target certain types of user (based on demographic categories like age group and gender), as well as categories of video and specific channels, so your ad gets shown only to the types of people likely to engage and convert. YouTube is a big business.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Adwords] eMagine Employee Spotlight: Leah Yount
    This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. Not only is her Google Adwords management masterful, but she is so versatile with all things Paid Search that her expertise has allowed eMagine to offer outside the box options like Social Media Advertising and Bing AdCenter SEM to our B2B clients. Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog!
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Adwords] Machine learning for large-scale SEM accounts
    There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency.
  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Adwords] Loving Google’s New Mobile Algorithm Update
    Of course, Google also hopes to sell more AdWords “App Extension” campaigns, designed to promote the downloading of mobile apps. Back in April of this year (2015), Google put in place their new Mobile Search algorithm. This update was designed to enhance the use of searching Google on mobile devices, and provide a better user experience (UX).
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Adwords] VIPPS Certification and Paid Search for Health Systems and Hospitals
    Google AdWords has recently disapproved some of our health systems’ ads on the grounds of not having a VIPPS Certification and a link in the footer of their website to their pharmacy page. From my understanding, if your website links to information regarding your pharmacy AND patients are able to fill or refill prescriptions, your Google AdWords ads could be disapproved since they are considered an online pharmacy.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Adwords] Content Marketing: Goals, Issues, Strategies
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns The Intersection of SEO and Content Marketing. I’ve been thinking about all this content marketing we’ve been exposed to lately. Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be.
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Adwords] 20 Amazing Resources to Learn Copywriting
    How to Write Amazing AdWords Ad Copy. This is a video about creating effective Adwords advertising. What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice: 1. Copyblogger.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Adwords] How Local Search Will Evolve in 2013 [6 Predictions]
    Easier onboarding into AdWords Express or similar, more retargeting-style products (the current AdWords Express-Plus effort is just not going to cut it ). While I’m no expert on the terms and conditions of the App Store, the instant popularity of Google’s native iOS Maps app also leads me to predict that some sort of in-app advertising will be the next revenue frontier in Google’s ever-expanding AdWords inventory.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Adwords] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Smart Goals connect Adwords activity to conversions. In another announcement Google made toward the end of 2015, marketers learned about Smart Goals, a new way for brands to monitor the performance of Adwords campaigns. While Smart Goals still aren’t the best way to measure Adwords success – Adwords Conversion Tracking holds that distinction – they’re a great alternative for brands lacking the time or technical know-how to track conversions.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Adwords] Healthy Habits For Optimizing Your PPC Campaign
    One of the most impressive tools in Adwords is the Experiment setting. As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year. If you’re like me, work-related tasks slowly take priority and pretty soon a brisk walk to the mailbox is considered your daily exercise. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Adwords] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    First, we are getting better results for our clients because we spend more time optimizing for the outcome of marketing and less time talking about whether or not AdWords Conversions should be a goal. There is no reason to be skeptical anymore and more CEOs are approving AdWords spend because the cost per opportunity for AdWords is lower than their other channels.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Adwords] Useful Google Analytics: Goals and Attribution Models
    • Last AdWords click: The AdWords click that ultimately led to the conversion is tracked and receives credit for the sale. This can help you analyze which of two or more AdWords campaigns were most effective. Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. Some SEOs speculate that a large influx of Adwords dollars can artificially inflate organic rankings for large brands. “Myths are a waste of time. They prevent progression” – Barbra Streisand.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.) You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.
  • BIZIBLE  |  WEDNESDAY, JULY 6, 2016
    [Adwords] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    We can also see that 20 filled out a form on the blog post directly (19%), and 4 others downloaded alternate ebooks, B2B Marketing Attribution 101 and AdWords for Pipeline Marketers (4%). If someone is interested in reading the the ebook, AdWords for Pipeline Marketers , chances are good that they are also interested in marketing attribution -- 51% of leads become opportunities. As our company continues to grow, we have invested pretty heavily in content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Adwords] Case study: Fast-growing B2B expands social media exposure
    I invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. If organic search and an AdWords account were creating opportunities, we figured social media would amplify that traffic. Drew Hawkins has become one of the most consistent contributors in the {grow} community.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, AUGUST 7, 2006
    [Adwords] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Adwords] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. AdWords functions on a bidding model, by which advertisers can bid on certain keywords, and if they are the highest bidder at a certain point, their ad will appear when someone searches for those keywords. So you've set up your AdWords campaign and optimized your ads for your holiday audience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Adwords] 5 Effective Options For B2B Advertising on Social Media
    One benefit of YouTube advertising is that you can implement it through your regular Google AdWords platform, so it’s simple to look at all your campaigns at once to see what’s working best. Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong.
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Adwords] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments, From Search Engine Land. Bing is finally allowing users to import their AdWords’ campaigns into Bing Ads. This means that users currently on AdWords will be able to bring over their bid adjustments based on age, gender, location, and day of the week into their Bing Ad accounts. For marketers who want to switch from Google AdWords to Bing, this is great news. You''re smart.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Adwords] THE HACKIES: How to use your unique dataset to create valuable content
    Let’s take a look at some examples: AdWords Benchmark Report. One of our top performing pieces of content is the annual AdWords Benchmark Report. Most AdWords benchmark reports focus solely on top-of-the-funnel channel metrics: impressions, clicks, and conversions. But it’s way more valuable to be able to compare the down-funnel performance of your AdWords ads. Is your AdWords revenue per lead as good as your industry benchmark?
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Adwords] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    Google also says video campaigns will soon be grouped just like any other ad through AdWords. Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These six statistics show that video might just be an investment worth making.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Adwords] Why Mobile Advertising Is Critical for B2B Marketers
    It’s Not Just Google AdWords. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. Portability and function have become more important for the average person than having a powerful desktop environment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Adwords] The Native Advertising Trend: Hot or Hoax?
    Native advertising is an alternative to AdWords, and currently it’s mostly a direct publisher-to-advertiser play. By Neicole Crepeau, Contributing {grow} Columnist. Native advertising. It’s all the buzz. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Let’s take a reality check of this big trend. Why all the excitement? Traditional ads that display on blogs and publisher’s sites are easy to spot.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Adwords] How We Reached $15K in MRR from Our B2B Marketing Blog
    We’ve done this by creating popular ebooks like The Beginner's Guide To Marketing Attribution , and improving annual reports, such as the AdWords Industry Benchmarks 2016. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Adwords] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. Use Adwords Keyword Planner as a starting point. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together. But it’s important to take the time to do it properly. An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Adwords] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material. B2B lead generation and lead management is a complicated process that can’t be detailed all in one book.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Adwords] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., You simply connect your Google Analytics or Adwords accounts, and schedule when you would like the report to be sent to the client's account manager. You love data.
  • NUSPARK  |  SATURDAY, MAY 5, 2012
    [Adwords] SEO, Meta Descriptions, Content, and Generating Leads
    How Labels works in Google Adwords; benefits of the new feature A new eBook; Content Marketing Templates for Lead Generation. Hi, It’s Paul Mosenson, President of NuSpark Marketing. I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers. They may be great technicians, but we need help when it comes to writing compelling content that drives leads.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 7, 2012
    [Adwords] The History of Marketing [Infographic]
    Google launches in 1998 and launches paid search marketing through Adwords. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more impressive is the rate in which a single message is distributed instantly to millions or billions of people.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Adwords] What can B2B Marketers Adopt from Growth Hacking?
    Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject having a growth mindset without realizing it. What does this mean?
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Adwords] How to Design Content Remarketing Campaigns That Actually Work
    To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. I call this an AdWords Jackpot because it reminds me of hitting a row of lucky 7s in Vegas -- I just hit a Big Data Solutions jackpot!
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land. Google’s Nick Fox, VP of Product Management, asked his team a very valuable question last year: “If we were going to build AdWords today, what would it look like?” With the increased use of mobile phones and tablets, Nick Fox was curious to see how AdWords could grow, evolve, and adapt to make life easier for folks on the go.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Adwords] The 50 Best Startup Tools For 2016
    Adwords – For spreading the word about your business on Google through advertising. Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] Content Retargeting: A Marketer's Guide to Getting Started
    For example, a person who used our AdWords Grader tool shows far greater intent as a business lead than a person who read a post on our blog -- in the former case, we know for sure they are a) using AdWords and b) looking for help. Larry is the founder and CTO of WordStream, provider of the 20-Minute PPC Work Week and the AdWords Grader. Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Adwords] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Adwords] Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share
    We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. It’s a hard fact: people are being inundated with so many sales pitches via email that it’s harder than ever to get prospects to not delete your email, no less take action.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Adwords] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    Here’s a Lead-to-Revenue connection guide Google recently published that will help any company advertising through Google Adwords and also using Salesforce tie leads back to revenue: https://support.google.com/adwords/answer/3285060. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Adwords] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Adwords] 10 Examples of Facebook Ads That Actually Work (And Why)
    So before we look at some Facebook ads we think are effective, let's quickly examine best practices on AdWords, as it's been the standard for so many years, and then we'll compare and contrast against Facebook. When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. Facebook ads. Facebook ads are what bring us here today.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Adwords] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Adwords] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. AdWords Blog Post: Sharing the Latest AdWords Innovations .
  • FATHOM  |  WEDNESDAY, JUNE 1, 2016
    [Adwords] The Growing Importance of Cross-Device Conversions
    As long as the AdWords conversion code is on the Thank You page that the user ended up on, AdWords will register this as a cross-device conversion. Unfortunately, cross-device conversions have been under-utilized because this is not a default setting in the AdWords interface. Follow these simple steps below steps below in the AdWords interface and gain access to accurate attribution and measurement: Go to Tools –> Conversions , at the top of the account.
  • WONDERING OUT LOUD  |  SATURDAY, JULY 2, 2011
    [Adwords] Is Google+ a consolidation of power
    The other two legs are Google Offers and, of course Adwords. Marketing Social Media Adwords Alex Salkever Facebook Google Mark Zuckerberg SearchLike most of you, I’ve been following the Google + talk through the thousands of blog posts that have popped up in the past several days. There is no shortage of Feature to feature comparisons with Facebook , nor is there a lack of opinion and analysis of what Google+ means for the future of Facebook.
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