Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. And the one medium that’s been left out of that up until now has been television. And so the key thing is that CTV is still in its early stage.

Advertising Mediums 52

Advertising Mediums Advertising Agencies First-Mover Advantage Advertisements 52

Choozle

MARCH 18, 2020

With the prevalence of smartphones, wireless headphones, and smart speakers, you will quickly notice that we are in a new age of audio and a ripe opportunity for audio advertising. Jump to: What is audio advertising? Audio advertising metrics. What is audio advertising? Why audio advertising? How does it work?

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Webbiquity

JULY 30, 2020

Prepare to Advertise Your Event’s Mission, Speakers and Partnerships. Once you’ve nailed down the basics for your event, you’ll also want to advertise the venue. Take Advantage of All Advertising Channels. You should also take advantage of newer advertising methods. Radio and television ads may also help you out.

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Planning Event Marketing Marketing Plans Blast Campaigns 332

LeadsRX

NOVEMBER 30, 2021

A mobile app developer investing in TV advertising is potentially not understanding the true value TV is providing because they are looking at current attribution data that is incomplete. The solution is available today.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. I got into podcasting during its first wave in 2005.

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Advertising Agencies Campaigns Paid Search Agency Television marketing 211

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Radio, print, and television ads all work roughly the same way. Advertising lets them know specifically what you have to offer.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Choozle

NOVEMBER 9, 2021

Read the highlights and listen to the full podcast below. During the winter season and Q4, there are naturally many more people who are spending their time inside and watching television on their favorite streaming services. Television, in general, is such a different ad environment compared to other digital strategies.

Television marketing 80

Television marketing Advertisements Advertising Customer Surveys 80

6sense

AUGUST 28, 2021

Today’s ad blockers are so effective that they can even stop advertising on social media. Some browsers even come with those ad blockers built-in, making it more difficult for advertisers to get a message to their audience. These nine entrepreneurs from Ad Age Collective have intimate knowledge of the online advertising industry.

Paid Search Agency 48

Paid Search Agency Work Management Advertisements Advertising 48

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. They will be sold on actual ads shown basis, actual impressions.

Google 147

Google Paid Search Agency Television marketing Ads 147

Adobe Experience Cloud Blog

JANUARY 22, 2020

From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Choozle

MARCH 30, 2020

Every brand and agency will quickly adjust their digital advertising strategy to the changes within the marketplace. To help you through any crisis, we’ve put together a guide on how you can manage your digital advertising strategy. However, digital advertising campaign performance is still important? Daily optimization.

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52

ClearVoice

MAY 14, 2021

First, it’s served as a Facebook advertisement, then a video ad on Instagram stories. For example, paying for a television advertisement during the Big Game or the premiere of a hit series will cost a pretty penny, and It may not be niche enough to reach the ideal user for the business.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

Choozle

NOVEMBER 9, 2021

Read the highlights and listen to the full podcast below. During the winter season and Q4, there are naturally many more people who are spending their time inside and watching television on their favorite streaming services. Television, in general, is such a different ad environment compared to other digital strategies.

Television marketing 52

Television marketing Advertisements Advertising Customer Surveys 52

Porch Group Media

JANUARY 2, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. What’s happening is people are settling for the reach extension that they get from connected television which is a TV mindset.

Ad Frequency 52

Ad Frequency First-Mover Advantage Campaigns Advertising Agencies 52

Choozle

FEBRUARY 12, 2021

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. Listen here or wherever you get your podcasts, and see below for the full transcript. We cover: The advantages of CTV over linear TV. And lots more.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

readwrite

JULY 18, 2019

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side. Be choosy about the podcast host.

Paid Search Agency 58

Paid Search Agency Advertising Agencies Ads Television marketing 58

readwrite

JULY 18, 2019

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side. Be choosy about the podcast host.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ads Television marketing 52

readwrite

JULY 18, 2019

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side. Be choosy about the podcast host.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ads Television marketing 52

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. Employees no longer listen to the radio on their daily commutes; they tune in to Spotify podcasts while working from home. It’s easy to see this evolution all around.

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. Employees no longer listen to the radio on their daily commutes; they tune in to Spotify podcasts while working from home. It’s easy to see this evolution all around.

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Insider Interviews

MARCH 3, 2020

So, being "raised in radio" explains a little about the origins of this podcast - interviewing those in the media, marketing, advertising and entertainment industry. Because after following in my dad's footsteps to a radio career, I also found my own footing in television, publishing.and, yup, digital audio. I'm a radio brat.

Television marketing 40

Television marketing Advertising Agencies Paid Search Agency Ad Agencies 40

B2B Marketing Traction

JANUARY 21, 2010

Many of us are pretty enamored with the television series Madmen , with its portrayal of advertising industry “madmen” who worked at the agencies behind the scenes, smoking incessantly, fueling their creativity with gallons of alcohol, and relieving stress with illicit affairs. Nurturers Are In.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. For 71% of all television programs, more tweets didn’t equal more eyeballs on the TV show. Is Social TV Overrated?

Twitter 136

Twitter Research Television marketing Bandwidth 136

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. advertisers will spend about $38.83 Viewers can view your advertisements through connected TV advertising when they watch movies, videos, and TV shows. Connected TV uses an automated system to provide placements and advertisement prices.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

JANUARY 28, 2015

But Twitter demographically reaches a broad cross-section of the population , and still has no capabilities to do targeting by age, by demographics, by gender, by interests…unless you buy an advertisement. JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv.

Twitter 129

Twitter Television marketing Demographics Social Media 129

Convince & Convert

APRIL 19, 2016

Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. The program was created and managed by TapInfluence – a terrific Convince & Convert partner whose marketing head is the co-host of our Influence Pros podcast. Full study + results.

ROI 113

ROI Banner Ads Marketing Management Advertising Agencies 113

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Many people confuse earned media with advertising which is a paid function to get your product or service in front of an audience.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

EveryoneSocial

FEBRUARY 23, 2021

Print ads, billboards, telemarketing, radio, and television were the main sources of marketing to audiences for decades. Paid Advertising. Paid advertising can be done via search engines (Google, Bing) or social media channels (Facebook, Twitter, LinkedIn). Your marketing team can still find success in paid advertising.

Paid Content 52

Paid Content Advertising Channels Paid Search Agency Budget Programs 52

Convince & Convert

JANUARY 10, 2014

Elias Roman , Co-founder of Songza , joins the Social Pros Podcast this week (on the 99th episode!) Read on for some of the highlights and tweetable moments, or listen to the full podcast. You’ll have to listen to the podcast to find out. Jay is the founder of [link] and host of the Social Pros podcast.

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Curation Television marketing Content Skype 131

Convince & Convert

NOVEMBER 15, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. That means money is being sent to TV, newspapers, magazines, outdoor, and even radio advertising before it’s getting spent on Internet advertising. Jay is the founder of [link] and host of the Social Pros podcast.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Jay is the founder of [link] and host of the Social Pros podcast.

Television marketing 131

Television marketing Curation Social Media RSS 131

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Predictive Response

NOVEMBER 5, 2018

Unlike with previous generations, there aren’t a limited number of television channels, a reliance on high-circulation newspapers, and finite radio stations. Advertise on podcasts. Traditional radio isn’t dead yet, but it’s quickly being replaced by curated music channels, audiobooks, and podcasts.

Lead Generation 40

Lead Generation Tactics Generation Leads 40

B2B Digital Marketer

MARCH 31, 2022

Gone are the days of relying solely on print and television advertisements. Podcast Timestamps/Outline. Learn what to avoid in your business and why it’s important not to make the same mistakes as these companies. Businesses have had to change the way they reach consumers in order to keep up with the times.

Work Management 52

Work Management Marketing Management Service B2B Marketing 52