Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Facebook Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Marketing Insider Group

DECEMBER 28, 2020

A free plan is available, but for a small cost, you can access many helpful features. Social media publishing: Manual social media publishing is timely, and you can’t schedule posts within most platforms (Facebook is the exception). MarTech tools are an investment, but they can deliver so much value to your organization.

Enterprise Management 361

Enterprise Management Marketing Automation Services Marketing AI Work Management 361

SmartBug Media

NOVEMBER 14, 2019

The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. But no more excuses—it’s time to learn how to actually analyze your Facebook ad performance.

Facebook 79

Facebook Ads Lead Scoring Lead Ranking 79

markempa

JUNE 3, 2013

Tweet If you think Facebook is no place for B2B marketers, think again. Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. Firefighters, policeman and other public-safety personnel were engaging on Facebook.

Work Management 120

Work Management Social Media Marketing Management Facebook 120

Marketing Insider Group

JUNE 14, 2021

87% of video marketers say video gives them a positive return on investment. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Facebook, specifically, has a silent auto-play feature.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Contently

APRIL 20, 2023

In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. This can result in a higher return on investment (ROI) over time. But that’s not all: Contently’s analytics features help you optimize content performance across the entire marketing funnel.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Spiralytics

FEBRUARY 7, 2024

Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Dominos is the perfect example here with their Facebook chatbot, working as a great assistant in pizza selection. Stay engaged, adjust your strategy as needed, and optimize your campaigns for maximum return on investment.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Martech

OCTOBER 28, 2022

Digital advertising leaders experience overwhelm, not only with the many CMS platforms, reporting tools and analytic insights available but also with feature updates within each tool. “ Evaluating ROI/ROAS. I want to have a completely accurate ROI for digital campaigns, and I don’t feel I’m getting that.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. Paid advertising can be a valuable tool to expand your reach and drive targeted traffic to your website.

Social Media 65

Social Media Media Demographics FAQ 65

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. It’s not about the features; it’s about the effect of the solution. These two areas aren’t always at odds.

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

Top Rank Marketing

AUGUST 4, 2023

Harvard Business Review Facebook surpasses 3 billion monthly active users Including its Instagram, Messenger, WhatsApp, and Threads properties, Meta-owned platforms now account for some 3.88 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 94

B2B Marketing Budget Programs ROI Planning 94

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. But that’s far from the case—according to Putnam Investments, social media initiatives resulted in $4.9 The problem often lies in how advisors make use of this medium—social is not for an immediate return on investment.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. But that’s far from the case—according to Putnam Investments, social media initiatives resulted in $4.9 The problem often lies in how advisors make use of this medium—social is not for an immediate return on investment.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

ActiveDEMAND

FEBRUARY 22, 2017

Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices – targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like Facebook Ads. Increased ROI via Narrowed Targeting of Users That Fit Your Profile.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Ad Agencies Facebook 46

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Zoominfo

JUNE 14, 2022

Get a Demo Dismissing lookalike audiences on Facebook: There’s a common misconception that lookalike audiences are a waste of money. This feature essentially gives the platform the keys to serve the ad to whoever it thinks might be a good fit. Does your message on Facebook need to sound different than on LinkedIn?

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. Source: VentureBeat.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Top Rank Marketing

JULY 21, 2023

MediaPost Bing Chat Now Supports Visual Search Microsoft’s generative AI Bing Chat offering has rolled out a new feature that allows users to upload photos and find a selection of visually-similar images, along with providing contextual and other information about the image, Microsoft recently announced.

Marketing AI 70

Marketing AI B2B Marketing B2B Thought Leadership B2B 70

Go Beyond SEO

APRIL 26, 2023

With Google Ads, law firms can track the number of clicks their ads receive, the cost per click, and the conversion rate. This allows law firms to determine the return on investment (ROI) for their advertising spend and adjust their campaigns accordingly. With over 2.8

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

With Google Ads, law firms can track the number of clicks their ads receive, the cost per click, and the conversion rate. This allows law firms to determine the return on investment (ROI) for their advertising spend and adjust their campaigns accordingly. With over 2.8

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics. landscape).

Social Media 138

Social Media Statistics Video Marketing Social Marketing 138

Convince & Convert

NOVEMBER 13, 2017

Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base. Instagram Stories might be the copycat, but the feature seems to have exceeded Snapchat’s version already. Extended Stories.

Paid Search Agency 164

Paid Search Agency Social Media Budget Programs Analytics 164

Go Beyond SEO

MARCH 13, 2024

Each platform offers unique features and channels to engage with your followers. For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. Here are some popular platforms to consider: Facebook Ads: With over 2.8

Social Media 78

Social Media Media Brand Identity Branding 78

Webbiquity

FEBRUARY 24, 2017

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Learn from the Pros

JUNE 12, 2024

Proposing – connecting your company’s features/advantages/benefits to the problem or opportunity. Measuring ROI and Effectiveness Challenge: Demonstrating the return on investment (ROI) of social selling can be difficult, making it challenging to justify the time and resources dedicated to it.

Planning 52

Planning Top of Funnel Marketing Management Customer Satisfaction 52

SocialPilot

JANUARY 9, 2024

Try out the Facebook generator right now and watch it whip up captivating captions in the blink of an eye. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. You can empower your post-creation process by trying our range of AI-powered social media post generators. What is your post about?:

Marketing AI 91

Marketing AI Social Media Media Ethics 91

SendX

DECEMBER 28, 2020

For companies that use CRM tools, the Return on Investment is $8.71 They don’t need to spend huge amounts of money on Facebook, Google, Bing ads in order to make sales. What to look for in a CRM tool and email marketing software (functionalities) What makes a CRM tool and email marketing software are the key features they offer.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

SocialPilot

JANUARY 21, 2024

As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, if you get your audience to interact with your work, it will help you get a step closer to a higher return on investment. Here’s an example of how you can add a CTA to your Facebook post.

Social Media 118

Social Media Examples Media Urgency Marketing 118

Huptech Web

MARCH 2, 2023

Higher Conversion Rates Social commerce allows businesses to showcase their products in a way that resonates with their target audience. By using social media platforms like Instagram or Facebook, businesses can create engaging content, such as product photos or videos, encouraging users to purchase.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Stevens & Tate

MARCH 31, 2024

Still, shoppers like the idea of using AI, especially things like virtual assistants and features that use augmented reality. By automatically identifying and pausing ad groups with minimal activity, advertisers can prevent unnecessary expenditure on campaigns that fail to yield desired results. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Hubspot

NOVEMBER 5, 2019

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. When asked which channel they turned to most often for product research, 51% of respondents said Facebook. Facebook has a whopping 1.59

Paid Content 97

Paid Content Research Product Youtube 97

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Martech Advisor

FEBRUARY 17, 2020

Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram. For the next few years we will see a heavier investment in video marketing as well as a reliance on more adequate metrics to track return on investment.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144