Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

SnapApp

SEPTEMBER 12, 2017

In fact, according to 2017 data , 73% of B2B companies see email becoming even more important in the future, while 33% are already planning to increase their budget for this medium in the year ahead. . Here’s an example of a well-done newsletter from StitchFix that touches on some of these best practices: . .

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

KoMarketing Associates

JUNE 25, 2019

Email Newsletters. There has been a rise in the amount of easy email newsletter content that is being created for users covering a variety of topics. For instance, Inside.com now has almost a million active email subscribers for their variety of email newsletters based on different topics, like technology, San Francisco, or marketing.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Hubspot

MAY 18, 2016

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content.

Advertising Mediums 43

Advertising Mediums Paid Search Agency Companies Media 43

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Are Trade Publications Still a Viable B2B Marketing Medium?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Liveintent

SEPTEMBER 7, 2021

This does not mean, however, that small-to-medium-sized retailers cannot remain competitive. A retail media network is a proprietary advertising platform launched by a retailer, enabling advertising on their websites, apps, email newsletters, and other digital properties. Email and email newsletters. The answer sits with email.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Parse.ly

APRIL 20, 2023

Campaigns is a feature that helps you track how your team’s distribution efforts—digital advertising, social sharing, and newsletter programs—drive traffic to your site. Most of our customers use this feature to track distribution efforts on their content. Read our documentation to learn how to set up Goals.

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Launch Marketing

MAY 24, 2018

Consider these four methods to promote your tech company launch and incorporate them into your strategy: Use Social Media to Build Anticipation. Distribute a Press Release to Relevant Publications and Influencers. Will you be sending out a regular newsletter? Sharing exclusive promotional offers? Extend customer service?

Paid Search Agency 57

Paid Search Agency Promotion B2B Marketing Planning 57

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Contently

MARCH 6, 2018

And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. This is a question that Shane Snow and I didn’t get to answer during the Facebook Live Q&A we did to promote our new book. Don’t just promote your own crap. Kate, New York, NY.

Content 167

Content Linkedin Facebook Analysis 167

Parse.ly

OCTOBER 7, 2020

When we refer to content we’re talking about blog posts, news articles, whitepapers, ebooks, videos, podcasts, and any other form of communication that you post to your website and distribute around the web. When it comes to paying to promote anything online, we believe advertising strategy should be dictated by deep audience insights.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

Contently

FEBRUARY 14, 2017

” Less crowded, more distribution. ” Distribution plays a crucial role for the publishers vying for that attention. It’s not about just publishing new content on the weekends—editors have to consider when and how to promote content at all times. That’s the beauty of this publishing medium.

Distribution 157

Distribution Open Rate Newsletter Social Media 157

Content Standard

JULY 9, 2019

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. When you find that perfect balance of promotion and outreach, the ROI potential of email marketing is huge. Email Marketing vs. the Newsletter.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Contently

APRIL 6, 2017

The origin story for Lenny Letter, the feminist newsletter launched by Girls co-creators Lena Dunham and Jenni Konner, starts back in 2014. What’s striking about Lenny Letter is the way the newsletter format has been able to foster such deep and loyal readership. There is also something very intimate about [that medium].”

Media 137

Media Burn Rate Newsletter Advertising Agencies 137

Sprout Social

MARCH 9, 2023

Techniques such as regular email updates, company-wide newsletters and bulletin boards can be effective. This aims to promote brand awareness and increase sales. Leverage mediums that reach your target audiences , like social media where you can reach larger audiences, interact with them and measure the impact of your activities.

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

Content Marketing Institute

NOVEMBER 6, 2018

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve. Subscribe to our newsletter? joderama #socialmedia Click To Tweet.

Planning 111

Planning Social Media Template Marketing Plans 111

ClearVoice

APRIL 15, 2021

Earned media also results in content that can be used for your website, social media, newsletters and beyond. Earned media is when you have received a promotion for your brand in an outlet that you do not own, and no monies have been exchanged. Earned media can also be called promotional media. Bottom line? What is earned media?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

ClearVoice

AUGUST 17, 2020

Let’s be candid and recognize it’s not uncommon for small-to-medium-size businesses and boutique agencies to collaborate with creatives on contract to supplement in-house content marketing efforts. Content distribution shouldn’t be an afterthought. Teamlancing can solve these six marketing challenges. The takeaway?

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Vidyard

JUNE 8, 2020

What actually goes into planning, producing, and promoting and award-winning video campaign? Whether you’re telling a bold story or explaining a new product, there’s no better medium for creating curiosity and holding attention. Promotion: Making Your Content Simply Irresistible. Sign Up for the Vidyard Newsletter.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Ontraport

FEBRUARY 12, 2020

Free Promotional items: Adding promotional items to your marketing efforts, such as distributing free items with your brand’s logo, can increase your brand image and recognition while supplementing your online campaigns and increasing business. Medium: Type of campaign such as CPC, CPA, banner, email. Example: [link]. ?

Campaigns 59

Campaigns CPA Cost per Acquisition Domain 59

Biznology

JANUARY 28, 2013

A study by digital marketing company IMN found that 78 percent of companies surveyed placed content marketing as a high or medium-to-high priority but only 52 percent reported a formal content marketing strategy in place for every channel of distribution. What works in one capacity may not translate to another medium.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Contently

MAY 2, 2018

With that math, we can ballpark the amount of content and promotion I’ll need. Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. 120 native social/visual posts, each promoted on three social networks. So how the heck are we going to make 10,000 conversions by June?

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Anyword

MARCH 11, 2020

Newsletter Subscriptions – In the publisher-reader relationship, nothing says “swipe right” as a user giving you their email. As an added bonus, some publishers like Kiplinger , and my favorite newsletter Morning Brew, use the newsletter as an independent revenue stream. The upshot?

Paid Content 60

Paid Content Lead Ranking Cost Per Click Banner Ads 60

ANNUITAS

JANUARY 31, 2013

It’s in the creation and distribution of this buyer-centric content that B2B marketers have the opportunity to influence the purchase decisions of their target buyers. Properly targeted content affects everything from social media promotions to marketing automation campaigns to actually closing deals. Content then fuels lead nurturing.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

Hubspot

FEBRUARY 12, 2020

Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. Those mediums — including social media, email, and paid advertising — are part of what's called a business's media mix, a process that can be helpful for businesses that need a little organization.

Media 90

Media Lead Ranking Brand Identity Branding 90

Outgrow

JULY 8, 2020

Their expert content marketing team is responsible for creating, publishing, and distributing your content online. The company provides cost-effective online marketing solutions to small to medium businesses. They can create and distribute content that is designed specifically for your business and audience. First Page Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

ConvertKit

MARCH 17, 2021

And even though some social networks are growing at a pedal-to-the-floor pace, the truth is: email is still the best way to distribute content to your audience. If you’re a creator working hard to grow your audience, these nine newsletter promotion ideas can help you beat your newsletter subscriber count goals in no time at all.

Newsletter 128

Newsletter Promotion Creativity Opt-out 128

Content Standard

MARCH 5, 2018

Content optimization is a practice that marketers are primarily familiar with in relation to content distribution. Entrance optimization isn’t interested in bumping how many people see your content distribution—expanding your potential audience is more a question for your social media, email, and possibly advertising teams.

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

LeadSquared

APRIL 13, 2021

Try to incorporate your brand colors, logo, or tagline in your promotional videos as they strengthen the brand image. If a video introduces a change in branding (change of logo or festive branding), make sure that it is cross-promoted across multiple platforms. Plan the publication medium before you start recording the video.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

NuSpark Consulting

AUGUST 23, 2012

Blogs are an ideal medium for fresh content. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. . .

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Blogs are an ideal medium for fresh content. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. . .

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Hinge Marketing

MAY 23, 2016

It is an ideal marketing medium for professional services firms. You can offer the white paper on your website (either available free or behind a registration screen), or you can distribute it through third-party services. 9) E-newsletter. And your e-newsletter is a great way to nurture the existing leads on your list.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Liveintent

MAY 5, 2021

billion email users (no big deal, just half the planet’s population), email newsletter monetization is the perfect complement to any existing revenue strategy. Yes, you read that correctly, email newsletters. Now, there’s no one-size-fits-all approach, but the proper foundation puts your newsletters on the path to success.

Newsletter 127

Newsletter Ad Exchange Advertising Agencies Work Management 127

Optinmonster

FEBRUARY 5, 2020

By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business. Buffer is an excellent resource for both small and medium-sized companies because their pricing is flexible. Let’s jump in!

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Hubspot

OCTOBER 22, 2019

You can publish on your websites and blogs, newsletters, and social media directly through Scoop.it. Medium is an online publishing platform and social bookmarking site where you can publish and save posts to read later. On Medium, you can favorite different topics, writers, and publications to personalize your feed.

Digg 85

Digg Curation Ideal Customer Profiles Advertising Mediums 85

Hinge Marketing

MAY 20, 2019

Perhaps the most familiar form of thought leadership, these medium-length pieces are still valuable. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. E-newsletters. So do your best to make them an easy read.

Planning 92

Planning Marketing Plans Service Content Marketing 92