Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

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Planning Work Management Zoominfo Storytelling 164

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

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Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. Johnson: Tell me about the process that took you from idea to execution. We’re really lucky to have an outstanding creative group in-house and they really understood what we were trying to do and who we’re trying to reach. Who was involved?

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Navigate the Channel

SEPTEMBER 15, 2023

AI simplifies this process by continuously monitoring campaign performance and making real-time adjustments. For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives.

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Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. Creative educators are about to dominate the world.” These tools are changing the way we think about creative work. There are signs it’s already begun.

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Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

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EveryoneSocial

JUNE 2, 2020

Sounds fairly simple for a process, but as you know marketing communications includes a ton of techniques and tactics to convey messages about products or services. Since marketing communications expands to all sorts of mediums (blog posts, paid ads, print media, video, social), each outlet has its own design requirements.

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Digilant

OCTOBER 16, 2023

Medium Rectangle The medium rectangle, which is 300 pixels wide and 250 pixels tall (300×2500, is arguably the most popular ad unit as it can be leveraged across desktops and mobile devices. In general, video is a highly engaging medium that can convey complex information and evoke emotions effectively.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Video creative fatigue is rife – people are bored of seeing the same old ads day in, day out. This guide will cover how to increase video engagement while identifying and bypassing creative video fatigue.

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Advertisements Advertising Video Marketing Work Management 52

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

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B2B Marketing Video Marketing B2B Thought Leadership B2B 107

Trade Press Services

JANUARY 2, 2024

AI and natural language processing (NLP) tools such as ChatGPT , Scribe and Google Bard have changed the way individuals and businesses operate and create. When a company is customer-centric its services, process, messaging and content are tailored to its target audiences’ needs, challenges and preferences.

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Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. Relax and Parallax.

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Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. Collaborative Design Process. Designing interactive stories can be a creative and rewarding experience.

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Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. Collaborative Design Process. Designing interactive stories can be a creative and rewarding experience.

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Storytelling Interactive Marketing Design CMS Development 40

B2B Digital Marketer

NOVEMBER 23, 2023

Cons: Adhering to algorithms can sometimes stifle creativity. Behavioral economics provides insights into user behavior that can guide more effective SEO strategies through understanding consumer decision-making processes. Pros and Cons Pros: Behavioral economics can enhance content relevance. Can SEO techniques become outdated?

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Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Power of the podcast. Just how large an opportunity could podcasting represent for marketers? Click To Tweet. JoePulizzi Click To Tweet.

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Contently

JUNE 30, 2016

Rachel Gogel is not a fan of the term “visual storytelling.” Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained.

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Vidyard

JUNE 8, 2020

While we like to be creative with all of our content, this is the one where we really get to have some fun and test the limits of personalization. It also had a creative flare that made it very difficult to ignore: The video was personalized for each individual viewer, bringing them into the story in unforgettable ways.

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ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

nDash

FEBRUARY 9, 2022

My specialty is insightful interview/Q&As – especially with regards to the creative process – and considered pieces on contemporary culture. Also, through regular contributions on Medium, he seeks to build up his fellow humans through thought-provoking articles that challenge the way we think and process the world around us.

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Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. I’m your host, Dr. Saksham Sharda, and I’m the creative director at Outgrow. I, myself and my team, have deployed a few AI tools that are kickstarting the ideation process from a creative standpoint. Saksham Sharda: Hi, everyone. Don’t have time to read?

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Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Even though 50% of B2B buyers are more likely to purchase if they feel an emotional connection with a brand, the vast majority of marketers are still suffering from a ‘creativity confidence crisis’. Storytelling brings many benefits to your B2B organisation.

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Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Even though 50% of B2B buyers are more likely to purchase if they feel an emotional connection with a brand, the vast majority of marketers are still suffering from a ‘creativity confidence crisis’. Why is storytelling important for B2B companies?

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Storytelling B2B Marketing Work Management Marketing Management 156

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Sentiment analysis Once all the data is processed and run through the text pipeline, sentiment analysis interprets it for brand sentiment.

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Work Management Marketing AI Brand Identity Branding 109

Vidyard

FEBRUARY 19, 2020

Blake Smith, Vidyard’s Creative Director, deep dives into the world of case study videos, explaining what they are and how to make an effective one. Video is a direct and persuasive medium; viewers retain 95% of your messag e when they watch it in a video, and only 10% when reading it in text. Focus on the benefits, not the features.

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Case Studies Case Study Studies Video Marketing 147

ClearVoice

NOVEMBER 23, 2019

A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. I would return to the creative process to keep myself inspired. #GrowthGoals: One content creator’s forage into the podcasting space. Not long after I decided I wanted to make a podcast, I tried to learn about the industry.

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Storytelling Advertising Mediums Creativity Training 59

Sprout Social

DECEMBER 20, 2022

Step 2: Assemble a process checklist. Create a process checklist for the project to stay on track and keep all team members involved on the same page. Define a collaborative process structure. Use the DACI Decision-Making Framework if you need help streamlining your process. It should include: 1. Set a cadence.

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Social Media Media Work Management Distribution 96

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Vidyard

MARCH 9, 2018

If you’re interested in creating your own personalized video (or even just curious about the process), here are some key principles to keep in mind to ensure that your hard work garners you the results you’re hoping for. How can you make best use of your video storytelling to achieve this result? Begin with the end in mind.

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Video Marketing Personalization Tips Storytelling 88

sagefrog

JANUARY 24, 2024

Coupling this with refined reporting processes transforms raw data into actionable intelligence. The process of launching new products or services involves thorough market research. As a dynamic storytelling medium, video offers versatility in formats such as product demos and customer testimonials.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. The following is a list of the top marketing podcasts for B2B Marketers in 2020: 1.

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Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. Creativity also plays a significant role in how you package your value proposition. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. Lastly, consider interactive videos.

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Video Marketing Marketing Strategy Marketing & Strategy Product 45

EveryoneSocial

NOVEMBER 27, 2019

How Storytelling Plays Into Activation. In other words, activation is a function of storytelling , substantiated by employee experience, with quantifiable returns for the brand. Five criteria to gauge your activation potential: Do I enjoy the means — the day to day tasks, tools, people, processes? 4 David D.

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Activities Paid Search Agency Companies Storytelling 85

ClearVoice

OCTOBER 20, 2019

The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. Sometimes we all need to hear other voices from people who understand the highs and lows of the profession.

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Click Rate Storytelling Advertising Mediums Creativity 71

Contently

APRIL 15, 2016

At the least, you’ll want to be in a place to make an educated decision about whether this new medium is something worth exploring in the next few years. Before your brand gets a shiny new toy, it’s critical that you have a thorough understanding of VR’s storytelling capabilities. The audience is limited—for now.

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Rules Brand Identity Branding Advertising Mediums 113

sagefrog

JANUARY 24, 2024

Coupling this with refined reporting processes transforms raw data into actionable intelligence. The process of launching new products or services involves thorough market research. As a dynamic storytelling medium, video offers versatility in formats such as product demos and customer testimonials.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Content Marketing Institute

OCTOBER 11, 2018

Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a visual medium. Just how loud will this sonic boom be? 55% of adults will have a smart speaker by 2022 via @OCC_Strategy.

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