Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). Adding items to the shopping cart.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Is there anything that surprises you about this study? Below, we dissect a few of the findings and what they mean for PR and marketing professionals.

PR 152

PR Social Media Studies Media 152

Sprout Social

JUNE 17, 2020

We’re not limited to TV-style ads or perfectly polished educational videos. Where in the marketing funnel will these videos fall? They may start on a product page on the website and then branch out to land in a social ad. Others create videos only for social media ads. Set goals for video marketing. Landscape feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

KoMarketing Associates

FEBRUARY 10, 2021

Consider adding brand name at end of HTML title tag (example: “Keyword | Brand”). We certainly put a lot of effort into writing ad copy descriptions, and in a sense meta descriptions are just as valuable for increasing clicks. Google Ads (Top and Bottom). Video thumbnails appear in results (mostly from YouTube).

SERP 295

SERP Features Google Top of Funnel 295

Martech

OCTOBER 13, 2023

He pointed to a GroupM mid-year study that found DOOH growing 26% annually. The power of out-of-home delivers data, addressability, attribution, and allows us to be a full-funnel medium,” said Frey. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Why we care.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 121

sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. B2B organizations must also consider how content pieces fit different sales funnel stages. For example, create and optimize top-of-the-funnel content for a wider audience. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Podcasts and YouTube are still the most powerful channels for teaching and trust-building. Reach out today.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Marketing Insider Group

APRIL 6, 2021

We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel. Another way to look at the customer journey is as a flywheel instead of a funnel. Funnels can lose momentum. Every strategy so far has been about adding value to the customer experience.

Top of Funnel 326

Top of Funnel Work Management Marketing Management Content Marketing 326

Digilant

APRIL 23, 2024

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. YouTube Music: In 2024, YouTube Music and Premium crossed 100 million subscribers. Likewise, audio ads drive 24 percent higher recall on average than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. YouTube Music: In 2024, YouTube Music and Premium crossed 100 million subscribers. Likewise, audio ads drive 24 percent higher recall on average than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. YouTube Music: In 2024, YouTube Music and Premium crossed 100 million subscribers. Likewise, audio ads drive 24 percent higher recall on average than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Many organizations see content marketing as a way to attract prospects at the very top of the marketing funnel – the awareness stage.

Planning 360

Planning Top of Funnel Marketing & Strategy Paid Search Agency 360

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. In many cases, your screen can also be covered with a Google Shopping ad. I’ll dig into each of these steps in the case study below.

Case Studies 73

Case Studies Case Study Studies SEO 73

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Engagement and Conversion Issues Don’t rely on generic conversion funnels. Map out where they are in your funnel and decide the best content to push them to the next step. But first, you need to identify the content pieces you need to move ABM clients down the sales funnel.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SalesIntel

NOVEMBER 17, 2022

4 Marketing Learnings From a Study. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. However, you need to be careful about whether to use YouTube or a private video hosting platform. Bear in mind when creating your ads what type of visitors you want to generate.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Martech

MAY 27, 2022

Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. When this is studied within the context of an annual increase of 10.3% This data is critical to improving user experience and generating targeted ads.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Mobile Advertising 109

ClearVoice

NOVEMBER 4, 2022

The content leans towards SEO and case studies. What to read: YouTube rolls out host-read video ads for podcasts. Facebook, Pinterest, YouTube, all the classic channels are there. To read: An Email Marketing Funnel For Planning Your Subscriber’s Journey. Get marketing tips when you are short on time.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Account-based marketing is here to stay.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Sprout Social

DECEMBER 8, 2020

Adding captions or turning the auto-captioning feature on is the easiest way to ensure that your video is accessible in this area. In a 2019 study , 51% of social media users watched videos on Instagram, 46% on Facebook and 50% on Snapchat. One study found that if you want higher engagement, 2 to 5 minutes was the range to aim for.

Social Media 125

Social Media Practices Video Marketing Media 125

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. Are We Ready to Trust the Machines?

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ClearVoice

DECEMBER 9, 2022

” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Studies show that 73% or an estimated 209 million people of the US population above 12 years of age listen to online audio every month, up from 68% in 2021. Adding an engaging graphic.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

seo.co

MARCH 28, 2021

Typically, you have to let them gently slide down the funnel. And though a bottom-of-the-funnel (BOFL) lead is the most fun kind of lead, every BOFL starts as a TOFL, or top-of-the-funnel lead. Quick Funnel Primer. To further clarify this, let’s look at the classic marketing funnel. This is a true TOFL.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

NuSpark Consulting

OCTOBER 27, 2013

Name a memorable ad in the past. Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Video and the Sales Funnel. Mid funnel prospects: Explain complex solutions in a simple compelling manner.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

ConvertKit

NOVEMBER 22, 2021

Here’s how she does it: Create valuable incentives that send her audience to her marketing funnel. For her, Pinterest simply happens to be the tool she uses to direct people into her funnel. Each pin is part of a funnel that supports my business. I’m adding links for freebies in video descriptions. Image via Pinterest.

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

The Lead Agency

DECEMBER 6, 2021

Video is the ideal channel for engaging users at every stage of the inbound marketing funnel and nurture them through to sale. It helps companies answer their customers’ questions in order to remove buying objections and move them through the buying funnel to sale. Trend 8: Update Digital Strategies for Google Discovery Ads.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Bannerflow

JULY 5, 2022

However, one study found that 87% of marketers consider data their company’s most underutilised asset. . YouTube has also not lost its popularity. Hootsuite report that YouTube ads have the potential to reach 2.56 Shoppable social media shortens the sales funnel and adds convenience to the buyer’s journey.

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

Vidyard

JUNE 24, 2014

Studies have shown that the modern buyer needs to go through four to seven pieces of content before shortlisting a solution, so imagine the impact of having a dedicated “videos” section on your website. In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Top Rank Marketing

JULY 17, 2023

I remember creative ads more clearly than the boring ones. Search youtube if you’re morbidly curious. The folks at The B2B Institute at LinkedIn joined forces with a data analysis company called System1 to analyze 1700+ B2B ads. The B2B Institute study rated ads on a creativity scale of 1-5 stars. Second is recall.

Creativity 52

Creativity B2B Marketing B2B Paid Search Agency 52

Stevens & Tate

MAY 26, 2020

A video marketing study published in 2017 revealed that although 80 percent of videos are under five minutes, those videos drove less than 33 percent of overall video engagement. YouTube Favors Longer Videos. YouTube is the major video platform. Long-form videos do much better on YouTube than short-form videos.

Top of Funnel 59

Top of Funnel Video Marketing Youtube Advertising Funnels 59

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. These SEO techniques also create a positive cycle of adding a value-added component to your marketing. . Case studies delving into a topic. Potential customers rarely grow on trees. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClearVoice

JULY 22, 2022

Just like it’s become second nature for searchers to ignore the paid ad results, many users today simply gloss over that riveting “learn more” button. Once you get users to your site, strong CTAs are an important part of nurturing your target audience through the sales funnel. This was great advice 20, even 10 years ago. Dude Perfect.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Directive Agency

JULY 31, 2023

These video ads are effective because they’re out of the box, scroll-stopping, shareable, and highlight why you shouldn’t choose the competitor. Usergems – 1:1 ABM Ads One way to stick out in paid social is with 1 to 1 ABM (account-based marketing) ads with creative that speaks directly to the company you’re targeting.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

Embed video] These video ads are effective because they’re out of the box, scroll-stopping, shareable, and highlight why you shouldn’t choose the competitor. Usergems – 1:1 ABM Ads One way to stick out in paid social is with 1 to 1 ABM (account-based marketing) ads with creative that speaks directly to the company you’re targeting.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52