Marketing Insider Group

FEBRUARY 1, 2021

By learning everything you can about your current audience, you’ll better understand who you should target in campaigns and how likely your prospects and leads will make it through the sales funnel. With this data, you can get a clearer picture of where potential buyers are in the marketing funnel. Analyze Your Sales Funnel.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

SmartBug Media

AUGUST 27, 2021

As a digital marketer, rather than trying to separate your inbound efforts from paid efforts, try treating those paid media campaigns as an inbound amplifier.One of the biggest advantages of adding paid media to your inbound marketing strategy is that it’s often faster to set up and can garner results in as little as 2-4 weeks.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

ClearVoice

APRIL 12, 2022

Here are a few outcomes to consider: Overall site traffic : Clicks, or pageviews, on the article that contribute to your overall site traffic which could, depending on your digital advertising structure, lead to ad impressions and revenue. Research your competitors and notice how their content ranks on search engine results pages (SERPs).

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. If you perform a Google search for "online training" you're going to see two vastly different results in the ads. Let's examine another example of a keyword trap. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. It relies too much on people’s clicking ads and organic results. Less focus on keyword matching and more focus on adding trust-building elements, like authoritative sources and quotes from experts.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

ClearVoice

AUGUST 7, 2023

For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

KoMarketing Associates

MAY 13, 2020

And finally, once you have pulled visitors to your site via featured snippets, you should capitalize by adding CTAs where they naturally fit. Since most of the queries that serve up featured snippets are considered to be “top of the sales funnel,” we often suggest adding banners to related whitepapers or other more buyer-centric content.

Features 165

Features Google B2B Marketing Top of Funnel 165

Moz

JANUARY 14, 2020

For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. Top performing websites are now focusing extra budget back up towards the top of the funnel. This stat summons the final wag for the long-tail of smaller specialist retailers. Race back up to the top! Attract that user back.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Parse.ly

JULY 29, 2021

Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. This is where top-of-funnel content comes into play. Table of Contents.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

DivvyHQ

JULY 23, 2019

Tip 2: Strategize Conversion Funnels. Conversion funnels that are strategically developed to, you guessed it – convert, are crucial to the keyword mapping process. There are a few questions you need to ask yourself when you are optimizing, or even creating new conversion funnels. Tip 3: Complete Competitor Analysis.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

As you expand your keyword strategy to include long-tail keywords (keywords that are four or more words), add your industry, physical location, and/or target audience as appropriate. Building out a list of long-tail keywords can start by adding, “for the finance industry,” “in Los Angeles,” or “for CFOs,” for example.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Valasys

NOVEMBER 27, 2019

Landing pages are also known as “ lead capture pages ”, “ static pages ” or “ destination pages ” & these are the standalone pages engineered to capture leads or promote specific products or services via specifically designed ads. The following are some of the landing page SEO best practices: 1. The keywords are separated by dashes.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

SmartBug Media

APRIL 22, 2019

Adding the same long-tailed phrases that you’re ranking for to the URL will give you the opportunity to own that phrase from the top down. It would also give you a second opportunity to rank on the search engine results pages (SERPs) and compete with yourself. Keywords in Your URL.

SEO 63

SEO Domain Long Tail Marketing SERP 63

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Unbounce

APRIL 10, 2019

A lot of B2B companies tend to overcomplicate their sales funnels and customer experiences. According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). Or you could send case studies and testimonials to leads that are further down the funnel.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Marketing Insider Group

MAY 22, 2023

If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads. How can my company optimize our website to rank higher in SERPs ? Digital Marketing Ads 90. Email Campaigns 32.

Paid Search Agency 63

Paid Search Agency Work Management Marketing Management Webinar Metrics 63

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

AUGUST 25, 2022

Without enough traffic, the rest of your digital marketing and sales funnel is useless. As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. But again, don’t just add words for the sake of adding words. Alternatives: Ahrefs, Moz.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Top Rank Marketing

MAY 22, 2024

By incorporating a few new strategies, your optimized SEO can attract the right audience, build the right awareness and brand memorability, guide prospects through the full funnel, and all-but gift wrap MQLs for your sales team to contact. Target keywords with lower funnel intent Not all keywords are created equal.

Lead Generation 97

Lead Generation SEO Top of Funnel Lead Scoring 97

Directive Agency

DECEMBER 5, 2018

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. One of my favorite metrics in a Google Ads account is search impression share. Below, you’ll find the steps to take to accurately view this in Google Ads. Look no further.

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Directive Agency

DECEMBER 5, 2018

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. One of my favorite metrics in a Google Ads account is search impression share. Below, you’ll find the steps to take to accurately view this in Google Ads. Look no further.

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Hubspot

NOVEMBER 1, 2016

Unlike SEO, the PPC campaign only brings in returns for the time you're paying for the ad space. There's no long term benefit or exponential growth. As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). And the truth is, you don't want to.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

EMagine B2B Blog

APRIL 29, 2019

If there is, maybe you just need to update the piece of content by adding more information to the post or updating it so the content is current and fresh. I would suggest looking for the “low hanging fruit”, long-tail keywords or keywords with lower search volume. Narrow your funnel and target the right users.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Method and Metric

FEBRUARY 1, 2019

With Google recently updating and adding a bunch of new features to GMB, it is important for you to not only manage your GMB account on a regular basis but to keep up-to-date with the latest optimization opportunities. Include Long-Tail Keywords when possible. Services can be added using your GMB account.

Features 75

Features Google Optimization Business 75

Moz

FEBRUARY 20, 2019

Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. It’s already serving both of the stages of the funnel.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Directive Agency

NOVEMBER 2, 2016

Or does your site brand and market your service through content promotion to help fill out the top of your funnel? As a general rule, blended paid and organic search campaigns start off with a heavier emphasis on their Pay Per Click ads with less organic market share via SEO. Is your site built around retail? Information distribution?

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Bluetext

MARCH 25, 2020

The differences between these spoken and typed searches may lead to different SERP results, and if your website is not properly optimized for vocal search, you may lose ground to your competitors. Use your main keywords along with related long-tail keywords in the first few paragraphs of the page.

Paid Search Agency 26

Paid Search Agency SEM Advertising Agencies Planning 26

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

Our Instagram feeds, and lives are oversaturated with inspirational quotes, ad videos of brands with some bit of story in them and them always leading on colourful lives, which we clearly can’t afford. You have optimised your website content for SERPs. Let’s accept it. Voice-based search SEO.

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). Target long-tail keywords: Long-tail keywords are longer, more specific phrases that may be less competitive, but can still generate significant traffic.

eCommerce 52

eCommerce Traffic Organization SEO 52

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Bluetext

AUGUST 8, 2019

The differences between these spoken and typed searches may lead to different SERP results, and if your website is not properly optimized for vocal search, you may lose ground to your competitors. Use your main keywords along with related long-tail keywords in the first few paragraphs of the page.

Paid Search Agency 20

Paid Search Agency Design Marketing Websites SEO 20

Spiralytics

NOVEMBER 30, 2022

One of the top marketing mistakes businesses commit is making their ad copy all about themselves. Centering SEO efforts around search intent allows businesses to promote a customer-focused culture, thus adding to customer delight. Reaches Consumers across Funnel Stages. Extracting Data from SERPs.

Intent 127

Intent SEO Top of Funnel Lead Scoring 127

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). You could buy ads for some high volume, low competition keywords, and cash in. To keep making gains, you’d have to plunge more and more cash into more competitive ads. Take PPC, for instance.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Optinmonster

AUGUST 18, 2022

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). You wouldn’t name your grocery store, “Best Clothing Store,” or feature shoes in all of your ads, or shoppers would be too confused. On the other hand, off-page SEO would be like the weekly ads mailed to customers. Make a challenge funnel.

SEO 122

SEO Optimization Lead Scoring Lead Ranking 122

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. Instead, you have ad placements, local placements, and what seemingly looks like the entire history of pizza on the far right in the Knowledge Graph (we’ll come back to this in a second). How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Single Grain

OCTOBER 6, 2020

. * What’s the Right Content for Each Stage of the Marketing Funnel? Another interesting piece of data that emerged from this study is that list posts performed significantly better than ultimate guides, how-to posts, and standard blog posts (for example, What's the Right Content for Each Stage of the Marketing Funnel ?).

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111