Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Navigate the Channel

MAY 31, 2024

.” The two basic reasons for social media posts are to inform and to persuade. Some people like to include “to entertain” as a separate purpose, but think of that more as a tactic to inform or persuade and not a purpose of its own. Keeping it easy to start, choose one marketing goal per campaign and one KPI per channel.

Business 65

Business Social Media Youtube Facebook 65

Oktopost

APRIL 4, 2022

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. Episode Summary. How has she done it? Meet Haily.

B2B 118

B2B Youtube Top of Funnel Viral Marketing 118

Webbiquity

MARCH 22, 2018

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network. Here’s how you can improve your sales and get ahead on Facebook. Guest post by Rachel Summers.

Facebook 254

Facebook Tips Work Management Social Media 254

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Utilize social media targeting.

Work Management 267

Work Management Social Media Marketing Management Promotion 267

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Webbiquity

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them.

Tools 234

Tools Social Media Social Networks Work Management 234

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Processing. Get MarTech! In your inbox.

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? How to Find a Perfect B2B Sales Lead? Resort to various automation tools mentioned below to streamline this process. Update Your Existing B2B Sales Leads Database. This is why prospects are very likely to hang up on a sales manager.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Navigate the Channel

JANUARY 8, 2024

What are the reliable tactics that deliver? SEO and SEM, data analytics, cross-channel consistency and user experience. Every business engaging in cross-channel messaging faces the challenge of keeping branding and messaging consistent between channels. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Spiralytics

MAY 30, 2024

Read on below as we discuss the most popular social media platforms in the Philippines. What Are the Types of Social Media Platforms? Social media platforms can be categorized into social networking sites, instant messaging platforms, image-based platforms, video-sharing platforms, and forums.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?

Eloqua 118

Eloqua Work Management Transparency Leads 118

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Creators earn commissions for sales generated through their unique links.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. Sales (and click-to-sale rate). Ultimate Business Goal. Okay, back to the plan.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Liveintent

OCTOBER 24, 2022

A single customer view, also known as a 360 degree customer view or a unified customer view, is a comprehensive collection of data gathered from various channels that’s connected to one individual. Google ran a study to see how many channels a woman used to buy a pair of jeans. What is a single customer view? Why does it matter?

Touchpoints 62

Touchpoints Mobile Advertising SMS Marketing Management 62

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Social Media 145

Social Media Social Marketing Media Curation 145

Navigate the Channel

JUNE 21, 2023

.” The two basic reasons for social media posts are to inform and to persuade. Some people like to include “to entertain” as a separate purpose, but think of that more as a tactic to inform or persuade and not a purpose of its own. Keeping it easy to start, choose one marketing goal per campaign and one KPI per channel.

Business 65

Business Social Media Youtube Facebook 65

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. They also contribute to a recurring sales revenue model.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes.

Twitter 125

Twitter Product Planning Transparency 125

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. The YouTube ad would get 100% of the credit for that conversion.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Vidyard, the leading platform for video marketing and video analytics, today announced Vidyard for Sales, a new video selling solution that helps B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers and close more deals. No problem.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

Sprout Social

FEBRUARY 2, 2023

They get the reps in and make content all the time. Talk like a real person behind the screen and avoid a sales-y approach.” Cheyanne uses an internal messaging channel to source participants. These are the four steps the Figo team followed to launch their TikTok account and translate channel growth into revenue gains.

Social Media 106

Social Media Media Business Viral Marketing 106

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. You can watch the full interview on my YouTube channel , and Moingeon will return to the pub crawl this fall once Doppl.ai

Marketing AI 131

Marketing AI Paid Search Agency Trends Copyright 131

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Sprout Social

MAY 9, 2024

Niche influencer marketing trends continue to grow Millions of followers doesn’t equate to a successful influencer marketing campaign or record sales. Micro and nano-influencers with loyal followings have the ability to persuade and funnel consumers throughout the buyer journey. Sprout’s data reflects this influencer marketing trend.

Trends 93

Trends Advertising Agencies Paid Search Agency Top of Funnel 93

ClearVoice

APRIL 6, 2021

This path is different for all brands and aspirations but typically involves multiple touchpoints, pop-up reminders, email notifications, and other tactics to encourage an action. . And sometimes, ‘guidance’ is a keyword of our work since many companies aspire to have more customers, more sales and more brand awareness.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

SmartBug Media

MARCH 19, 2020

Manage color and contrast. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Are your videos appearing on your website as well as on YouTube? Try animation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Outgrow

SEPTEMBER 12, 2022

This is a top-of-the-funnel strategy to help create demand for their offering by providing relevant and engaging content for their audience. YouTube – Ahrefs . Your Youtube channel can be an indispensable asset for your content marketing efforts, but only if you post the right kind of content. Do give it a read!

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Convince & Convert

MARCH 30, 2013

The most endangered word in social media today is “no” as social media managers and governance councils are embracing myriad social opportunities because….well, Facebook is a post-modern version of the Yellow Pages – a marketing tactic you have to embrace because of its utter pervasiveness.

Social Media 152

Social Media Media Social Networks Work Management 152

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Intact Customer Support.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86