chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Sharpspring

JUNE 23, 2020

Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What Is Omni-Channel Marketing? If you aren’t already familiar with omni-channel marketing, now’s the time to learn, as it will get you further in touch with your customers and help you form great relationships.

Advertising Channels 104

Advertising Channels Planning Advertising Agencies Paid Search Agency 104

Integrated B2B

OCTOBER 2, 2016

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the Chief Operations Officer.

Opinions 53

Opinions CMO Paid Search Agency Social Media 53

Contently

OCTOBER 4, 2018

To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. This kind of call to action—inform yourself, develop an opinion, and join the debate—works well. The post Should Your Brand Voice Stay the Same Across Social Channels?

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 119

Merchandising Marketing Analytics Tools Conversion Lead Ranking 119

Martech

MAY 3, 2024

In this example, the campaign was an objective success even if the CEO’s subjective opinion was negative. Through analysis, we can determine what channels, creative, audiences and tactics will be most successful for a given campaign. Rather, it’s a collaborative, data-driven process.

ROAS 120

ROAS CMO Trust Marketing Opinions 120

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. What is thought leadership? Run a gap analysis.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Navigate the Channel

DECEMBER 7, 2023

People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner. Leverage influencers for authentic product/service promotion. After all, who knows your company better than they do?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

SmartBug Media

JULY 4, 2023

Public Relations Messaging Effective public relations messaging helps shape public perception, manage reputation, and influence opinions about an organization or individual. It aims to shape public opinion and maintain positive relationships with various stakeholders.

PR 98

PR Planning Marketing Management Public Relations 98

Sprout Social

MAY 7, 2024

TikTok monitoring involves analyzing shares, likes, comments and other engagements, which are direct reflections of audience opinions. Emplifi offers omni channel dashboard and custom displays to make sharing insights across your team and to stakeholders easier.

Marketing AI 100

Marketing AI Work Management Tools Marketing Management 100

Martech

NOVEMBER 15, 2023

Articles or posts that challenge popular opinions, backed by data or unique insights. It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. Why is human thought leadership so valuable right now?

Thought Leadership 137

Thought Leadership Work Management Marketing Management Opinions 137

Sprout Social

MAY 15, 2024

Establishing guidelines for brand voice, visual identity and messaging across all channels. You can then identify content and channels clicking with your audience which helps you secure buy-in and budget from executives. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media 87

Social Media Marketing Attribution Automation Personalization 87

Marketing Insider Group

JULY 20, 2021

In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. So if company pages and sponsored posts are out, what forms the backbone of the new distribution channel? Consumer mistrust limits organic reach. The employees themselves. More authentic.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

The Point

MARCH 23, 2023

Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. That makes it an ideal discipline for “always on” channels like SEO, SEM , Display, or Paid Social. If there are differences of opinion, test the idea anyway.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

ANNUITAS

SEPTEMBER 7, 2021

When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. Then, bring those recommendations to the table and ask for sales’ opinion and suggestions and actually listen to the answers.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Martech

OCTOBER 18, 2023

The persistent pain points include: Inconsistent product or service information across channels (45%). Buyers also have strong opinions about what they don’t want when working with B2B companies. Difficulty connecting with support teams knowledgeable about their issues (39%). Graphic from Hero Digital B2B Buyer’s Report.

Vendors 129

Vendors B2B Fulfillment eCommerce 129

ANNUITAS

SEPTEMBER 7, 2021

When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. Then, bring those recommendations to the table and ask for sales’ opinion and suggestions and actually listen to the answers.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Martech

MARCH 6, 2024

Retail media covers the full customer journey, including the “last mile” when shoppers are on the retailer’s digital channels or in-store. 1% have no opinion on AI’s effectiveness in this context. 1% have no opinion on AI’s effectiveness in this context. Other findings. Personalization.

Marketing AI 125

Marketing AI Media Paid Search Agency Privacy 125

The Point

NOVEMBER 15, 2022

Curious as to your opinion?”. Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Sprout Social

FEBRUARY 15, 2024

Knowing your audience will also help you determine which social channels to focus on. If you want to increase engagement, it’s best to move your resources to the channels your audience frequents. Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. Why is Multi-channel Marketing important? Because more and more, our customers are using multiple channels to find the information they need.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Moz

FEBRUARY 3, 2021

Derek Gleason of CXL mirrors the same idea in a recent tweet: And as an expert in your field, this is a no-brainer: you’ll almost always have a different opinion to share about popular topics in your industry. Even if it’s similar to other competitors’ content, it’ll still have your original ideas.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

SmartBrief - Marketing

MAY 8, 2024

People feel comfortable airing their grievances in an online forum, and the current divisive tone of cultural and political discourse has made those opinions more extreme. Opinions expressed by SmartBrief contributors are their own. While you can’t predict every potential emergency, the planning process itself is valuable.

Planning 74

Planning Effectiveness Public Relations Copyright 74

Vision Edge Marketing

APRIL 5, 2022

Thought leadership taps into the talent, experience and passion within a company and identifies informed opinion leaders and go-to people in their fields of expertise. Like any growth strategy, the success of thought leadership should be measured in several ways to evaluate the success of topics, mediums, and channels.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Martech

OCTOBER 10, 2023

Easily accessible reviews, comparisons and expert opinions empower consumers to scrutinize options and make informed decisions. Consumers now navigate multiple touch points across various channels, creating a dynamic and non-linear journey. Online research has become a key part of the consumer journey.

Marketing AI 126

Marketing AI Paid Search Agency Allocation Marketing Management 126

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. With in-person events returning in full force, there are more things that KOLs can partner with brands on — making the engagement more interesting and engaging, and providing more channels to connect than ever.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

Sprout Social

NOVEMBER 8, 2023

Refine your strategy by exploring customers’ feelings, thoughts and opinions on specific topics, competitors, products and more. Lexalytics Lexalytics is a text analytics platform that helps you analyze sentiment by examining customer feedback across multiple channels. Allocate your resources where they’ll make the biggest difference.

Work Management 107

Work Management Marketing Management Customer Satisfaction Analysis 107

Sprout Social

DECEMBER 5, 2022

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. Social media is the number one channel for brands to connect with consumers. Thanks to social, you can simply ask your audience for their opinions and preferences. Enables instant communication.

Social Media 140

Social Media Media Privacy Transparency 140

Biznology

JUNE 9, 2017

No business is perfect and you’re bound to have unhappy customers or employees, but the voice of the few should not represent the opinion of the many. Use a tool like Hootsuite to monitor your social channels in one place. This activity can deflect negative opinion and also drive more traffic and leads to your website.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Martech

MARCH 7, 2024

This capability allows the creation of orders from various channels, such as ERP orders or EDI orders, directly within Salesforce. Opinions expressed in this article are those of the guest author and not necessarily MarTech. Read the full Salesforce Spring 2024 release notes here. Get MarTech! In your inbox.

Features 116

Features API Customer Satisfaction User-Generated Content 116

SmartBug Media

JUNE 28, 2023

Having strong brand recognition can help create positive public opinion and encourage long-term customer loyalty. By using channels such as social media, media relations, and events, PR helps to establish a sense of trust and transparency between the brand and its audience, ultimately leading to better engagement and brand recognition.

PR 98

PR Brand Identity Branding Loyalty 98

Contently

OCTOBER 18, 2022

Getting unfiltered buyer opinions. Scour through online reviews to find the perfect swipeable copy, honest buyer opinions, and why customers choose you over competitors. Phrase questions in a neutral manner, so you don’t sway opinions. Writing killer landing page copy.

Research 206

Research Paid Search Agency Companies Marketing Budget 206

TrustRadius Marketing

JUNE 26, 2019

Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Oracle Responsys. Adobe Campaign.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience?

Work Management 110

Work Management Marketing AI Brand Identity Branding 110

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

Martech

JANUARY 20, 2022

The free-to-stream package includes over 20 Spanish-speaking channels, available to audiences in the U.S., The new bundle includes movie channels that show films either produced in Spanish or dubbed, among them award-winners and independent features. Read more: 2022 Predictions: CTV and cross-channel advertising. Why we care.

Bundling 117

Bundling Paid Search Agency Ads Ad Exchange 117