Navigate the Channel

MARCH 17, 2023

But both marketing and sales plans fall flat when they have no strategic big idea that allows for conversational storytelling to a highly specific audience that communicates a value message. Storytelling also humanizes a brand and builds customer relationships. It’s a road map, too. Therein lies the rub.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 69

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 69

Adobe Experience Cloud Blog

MARCH 24, 2015

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. March Madness is a Lesson in Cross-Channel Availability. Simply put: March Madness is fun and multi-channel. What is March Madness?

Storytelling 48

Storytelling Advertising Channels B2B Thought Leadership Multi-Channel 48

Zoominfo

SEPTEMBER 26, 2018

To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Use storytelling. Storytelling adds a personal element that differentiates your employer brand from similar companies. Leverage social media. Test and measure your employer brand.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

B2B Marketing Exchange

MARCH 15, 2023

Since 2012, Demand Gen Report ’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

ClearVoice

NOVEMBER 19, 2019

Social platforms have become inundated with hustle-bro-talking-manically-into-a-cheap-camera videos lately, but that’s not because they are effective — it’s because they’re basically free to produce and the script formats have been ripped directly from 1980s multi-level marketing motivational tapes. The customer testimonial. Don’t be.

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

Goodish Agency

AUGUST 5, 2021

Growth marketing is a long-term, all-encompassing strategy of growing an audience relatively fast while testing different channels, optimizing messaging, etc. The nurture stage is a multi/cross-channel approach including promotions, sales, product/service updates, newsletters, retargeting ads, and more. Cross-channel marketing.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Salesforce Marketing Cloud

JUNE 9, 2022

It’s a growing, multi-faceted field with jobs that focus on and emphasize a variety of skill sets. Product Marketing —Analyze market trends to position your company’s product(s) and craft compelling messages across channels that highlight benefits for the customer. Get started with a free Trailhead account. SIGN UP FOR FREE.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Bannerflow

JANUARY 18, 2022

It’s display and social campaign was a great example of a multi-channel campaign with a unique and engaging concept: [link]. This fun and interactive campaign was developed for both its display and social channels. Here’s a reminder of our 2021 seasonal champions: Winter 2021: Nextory. Spring 2021: Amedia.

Display 98

Display Advertisements Advertising Campaigns 98

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Ask yourself critical questions like: What social channels are driving the most new users to my website?

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. This is why content marketing works.

Content Marketing 208

Content Marketing Work Management Paid Search Agency Marketing Management 208

Webbiquity

JANUARY 18, 2024

Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Content4Demand

MAY 14, 2021

As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches. Account-based marketing (ABM) has evolved from a buzzword to a business imperative.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Hubspot

MARCH 11, 2024

It all comes down to the importance of storytelling and authentic connection. This is also a great way to multi-thread and uncover new stakeholders within an account — you can require an email to view your video and know who has watched it. 5 Ways Sales Professionals Can Leverage Async Video to Crush Their Quota 1.

Video Marketing 78

Video Marketing Outreach Multi-Channel Work Management 78

Zoominfo

JUNE 6, 2022

To build a strong brand as an employer, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Through written and visual brand storytelling , talk about the journey of specific employees. Why is it important to have a strong employer brand content strategy?

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Top Rank Marketing

NOVEMBER 27, 2023

.” — @RyanBares Click To Tweet AI Insight #3 — Jen Holtvluwer Jen Holtvluwer Digital Enterprise Sales Microsoft @JenHoltvluwer Customers will always be your best influencers to leverage in storytelling efforts. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts.

Marketing AI 93

Marketing AI B2B Marketing Enterprise Management Marketing Management 93

Computer Market Research

JANUARY 28, 2021

Competition is stiff out there in the B2B world, and you must make your business – and yourself – desirable to any potential channel partners. You can start by creating a bomb.com value proposition to present to your potential channel partner. It is also not a rundown of your company’s best qualities for your channel partners.

Marketing Management 60

Marketing Management Multi-Channel B2B Advertising Agencies 60

Zoominfo

JULY 25, 2018

They organize many moving parts and data points to help with multi-channel lead nurturing. Successful multi-channel lead nurturing takes into account direct sales outreach, along with marketing activity, dynamic website content, social media interaction, and paid remarketing/re-targeting.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Bannerflow

SEPTEMBER 7, 2021

And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. D avid Ogilvy’s Rolls Royce campaign from the late ‘50s and early ‘60s set the benchmark by blending a powerful storytelling narrative with iconic visuals. Storytelling sits at the heart of the best marketing campaigns.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

Buffer

APRIL 19, 2023

Within nine months of launching my company I was able to quit my full-time job and go all in, and now, just two years later, I’ve achieved multi-six-figures in revenue. Part of the secret to my success on these organic channels has been showing up consistently. My organic approach didn’t slow me down either.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Content Standard

MAY 15, 2019

Given the unique economic factors at play, it helps to look at nonprofit content marketing examples from organizations with a proven ability for engaging current and prospective donors through a multi-faceted approach to storytelling and donor activation. Story-Centric Email Campaigns.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Vidyard

DECEMBER 10, 2020

The Storyteller: Exceptional use of Storytelling, Humour, or Emotion in Video to Engage Audiences in New Ways . By mixing highly produced multi-camera sets, found footage, live to air interviews, community building chats, and downloadable assets–this event kept audiences engaged and entertained. Runners-Up: InVision, Lightico.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Sprout Social

APRIL 12, 2022

Today’s PR professionals are digital multi-hyphenates who require a diverse skillset. The internet and social platforms are vital tools for storytelling, brand management and connection. Social media is becoming one of the most dominant external communications channels. Public relations professionals must wear several hats.

Public Relations 102

Public Relations Stats Work Management PR 102

Valasys

MARCH 18, 2024

Exclusive Content: Make exclusive content that is only available through now-shopping channels, so that viewers could have a feeling of an inside discrimination. Authentic Storytelling: The transient attribute empowers brands to share informal, relatable content, fostering genuine bonds, trust, and credibility with consumers.

Urgency Marketing 40

Urgency Marketing Content Multi-Channel Buzz 40

Martech Advisor

NOVEMBER 19, 2019

Watch for an Immense Customer Service Shift to Social Media Commensurate With Increased Brands’ Social Media Channels. Watch for Omni-Channel Marketing. Multi-channel marketing is sooo 2017. Here’s where you can capitalize on those older opportunities like customization, personalization, storytelling, and AI.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

Martech Advisor

MARCH 17, 2020

Content experience is the overall experience of accessing, consuming, engaging with, and responding to a stream of brand content across devices, platforms, and channels, through the journey from prospect to customer. Omnichannel marketing is a hybrid of cross-channel and multi-channel marketing strategized from the buyer's perspective.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Content Standard

MAY 8, 2019

At the enterprise level, the orchestration of multiple brand channels and marketing strategies needs consistency that humans can’t always provide. Here is when marketers incorporate a new method, channel, or type of content. It’s ingrained in our minds and shows in our work.

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

Martech Advisor

JANUARY 9, 2020

When it comes to content creation and management, manual processes can be painful and error prone, so look for automated solutions that can help improve the efficiency and productivity of your team and scale up to meet your multi-channel content needs. Learn More: The Convergence of Storytelling and Personalized Marketing Automation.

Work Management 86

Work Management Content Multi-Channel Marketing Management 86

Content Standard

NOVEMBER 30, 2018

Cohesive storytelling is a priority across all channels. But some leading brands are using storytelling strategies to unify their marketing campaigns, create a consistent brand story, and elevate their pitch to consumers beyond the typical holiday shopping noise.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Multi-Touch Attribution Trends 93

Valasys

DECEMBER 19, 2019

Evolving with time, the modern B2B content marketing definition transcends beyond the usual content creation to merge with the interdisciplinary aspects of digital marketing such as Search Engine Optimization (SEO) , digital advertising & data-driven digital storytelling. Good content marketing has its advantages. Trust drives revenue.”.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

The Point

APRIL 26, 2017

Think terms like “Authenticity” and “Storytelling.” But the answer also lies in a more multi-channel approach. B2B will be technology-driven for the foreseeable future, and yet many of the dominant themes of this year’s summit were pure throwbacks. At times, the narrative read like a Joan Baez concert. BDR spam, anyone?).

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Valasys

FEBRUARY 28, 2020

Marketers need to define, multi-variable test & refine their content strategies if they strive to build customer loyalty with content marketing. Content is studded everywhere on the digital channel. Social Listening : Listen to what your customers are talking about your brand on social media channels.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Hubspot

JUNE 25, 2014

Storytelling: It’s more than just a buzzword now. The Content Strategist declared storytelling the most important job skill of the next five years. But unlike most skills, storytelling isn’t so easy to spot unless you know what to look for. 7 Signs of Strong Storytelling Skills. 2) Resonance. 3) Reflexes.

Storytelling 28

Storytelling Advertising Agencies Multi-Channel Paid Search Agency 28

Webbiquity

OCTOBER 14, 2014

Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. Event Marketing – The One Secret To Killer Events by B2B Marketing Insider.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on… Why is storytelling important for B2B companies? That illustrates why brand storytelling is so effective.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on…. Why is storytelling important for B2B companies? What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156