KoMarketing Associates
DECEMBER 8, 2021
The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.
Benchmark Email
FEBRUARY 1, 2023
Like middle children and middle seats on an airplane, it’s easy to gloss over middle-of-the-funnel marketing. Top-of-the-funnel content is all about bringing in leads, and the bottom is about closing the deal. But the middle is just as crucial.
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Benchmark Email
FEBRUARY 1, 2023
Guiding your leads through the buyer’s journey necessitates high-quality content that’s driven to take them to the next step. It’s why having a marketing automation tool (and using it correctly) is so crucial.
Only B2B
MAY 22, 2024
It requires close collaboration between marketing and sales teams to deliver tailored, personalized experiences and ultimately convert targeted accounts. ABM flips the traditional marketing funnel upside down. What are the ABM benchmarks? What is Account-Based Marketing Benchmarks? But how do you measure campaign success?
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.
Top Rank Marketing
MAY 28, 2024
Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report , they still represent the second-most common platform for distributing content, used by 78% of respondents. Upper-funnel blog SEO best practices Target relatively broad, industry or product-based terms.
Top Rank Marketing
JANUARY 22, 2024
Here’s how you can build a solid structure for measurement and measure top, middle and bottom of funnel objectives. Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content. What you measure depends on what type of campaign you’re running.
Advertiser: ZoomInfo
Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel
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