Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Madison Logic

OCTOBER 25, 2023

As the Senior Manager, Digital Marketing APJ for CrowdStrike, Claudia Wong is responsible for driving growth in the Asia Pacific region through more targeted account-based marketing (ABM) efforts. ” The Solution Claudia and her team leverage data-driven, multi-channel ABM to reach buying committee members in target accounts.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Tomorrow People

JANUARY 24, 2018

Stop flirting with your content marketing agency — build a loving relationship with them and get the most out of your marketing investment in our new 10-part blog series. Let’s start with secret number 1: How to manage the content marketing agency relationship. Transparency. Know your project plan inside out.

Advertising Agencies 204

Advertising Agencies Paid Search Agency Ad Agencies Planning 204

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for. Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Allocadia

APRIL 5, 2019

The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. One specific process that is often chiseled in stone is annual marketing planning. One specific process that is often chiseled in stone is annual marketing planning. Fuze’s Story.

Planning 40

Planning Marketing Plans Tactics Lead Ranking 40

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. To catch the full webinar on-demand and get access to two free Litmus guides that will further elevate your email marketing, click here.

Email Marketing 85

Email Marketing Planning Webinar Metrics Click Rate 85

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Allocadia

JUNE 6, 2019

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. PowerPoint just doesn’t cut it in an age of marketing technology and accountability. President, Heinz Marketing. Here’s what we heard: 1.

Planning 40

Planning Marketing Plans Work Management Top of Funnel 40

Inbox Insight

MARCH 14, 2022

B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. Rather than placing too much emphasis on the key differences, should marketers shift their focus to striving to create a seamless customer experience?

Multi-Channel 98

Multi-Channel Advertising Channels Planning Top of Funnel 98

Heinz Marketing

MARCH 2, 2022

By Laura Patterson, President of VisionEdge Marketing. It appeared just last year in the article that claimed marketers continue to remain under pressure to deliver results. Rust published a seminal article in 1999 on the Role of Marketing which addressed the importance of accountability in Marketing. Sadly no.

Lead Scoring 103

Lead Scoring Lead Ranking Class Organization 103

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

PureB2B

FEBRUARY 28, 2022

Marketing and sales teams have historically remained siloed in most businesses. This article will cover the “why”, the “how”, and “what next” behind demand generation and sales and marketing alignment. This article will cover the “why”, the “how”, and “what next” behind demand generation and sales and marketing alignment.

Demand Generation 62

Demand Generation Demand Top of Funnel Generation 62

Zoominfo

JUNE 19, 2022

Do: Get employee input during the planning process. Before you dive into planning your corporate Pride initiatives, it’s incredibly important to get a wide range of employees involved in the process. Getting your employees involved in Pride planning will accomplish several things. Do: Act with transparency.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

DivvyHQ

AUGUST 12, 2019

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. Enterprise Marketing Research: Trends and Challenges. Could this lead to agility?

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. The Global Customer Experience (CX) Benchmarking study by Dimension Data found that 84% of organizations working to improve CX have experienced an increase in revenue. Document your learnings.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

LeanData

DECEMBER 1, 2022

Account-based marketing (ABM) initiatives feature personalized outreach to contacts at target accounts. How are accounts being touched by both marketing and sales teams? . Your marketing and sales teams need to march forward in lock-step. Which accounts need more outreach from marketing to better empower the sales team? .

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Binary Demand

MAY 27, 2024

[ps2id id=’introduction’ target=”/]It’s well-known that B2B sales cycles can be lengthy and complex, requiring marketing and sales teams to collaborate effectively. B2B lead nurturing is all about identifying when your marketing-qualified leads are ready to be passed over to your sales team.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. All of these factors combined mean, even some of the most progressive and forward-thinking B2B marketing specialists have held off on dedicating some of their ad budget to programmatic.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Paid Search Agency 69

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Your posts are more likely to be shared and your marketing list is growing. Effective KOL marketing can give your brand the reputation, reach, and revenue you need to increase market share.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Sprout Social

APRIL 9, 2020

One of the first things you learn as a marketer is that your audience is everything. There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations. You can still test on a tight budget.

Social Media 133

Social Media Creativity Webinar Metrics Media 133

TrustRadius Marketing

JUNE 20, 2022

If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. This helps you optimize how your product or service is positioned within your niche market. Other popular products, like Cyfe , now only offer paid plans. Best Free Social Media Analytics Tools in 2022.

Social Media 116

Social Media Analytics Work Management Media 116

Marketing Insider Group

OCTOBER 30, 2019

One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. This initiative includes a shift in culture, supported by customer-focused service and marketing. Customers crave genuine, transparent brands. Like any other marketing initiative, it must be measured.

Research 198

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 198

Salesforce Marketing Cloud

OCTOBER 25, 2021

This voluntary, unregulated disclosure process not only holds organizations less accountable, it does not give investors and other stakeholders the transparency they need to understand how a company manages climate risk – or how sustainability efforts impact its financial performance. Collaboration and transparency. Now, the U.S.

Allocation 98

Allocation Paid Search Agency Transparency Enterprise Management 98

Inbox Insight

MAY 24, 2024

Can data and reporting integrate with my sales and marketing platforms? What breach notification and response plans are in place if data is compromised? What audit logs and transparency reporting can they share? Look for GDPR readiness, encryption protocols, access controls, and breaches transparency.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

DivvyHQ

MAY 2, 2018

If you use the words “planning” and “strategy” interchangeably, it’s probably time to stop. We’re not exactly breaking news here: the world of content marketing is more complex and wide-reaching than ever before. Strategy is the umbrella under which all of your content marketing tools and tactics nest. What is Content Planning?

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

SmartBug Media

APRIL 12, 2023

Our panel discussion featured Adriti Gulati , Senior Instructional Designer at HubSpot; Jake Dagan , Senior Channel Partner Manager at Aircall; and Megan Golden , Senior Marketing Strategist at SmartBug Media. Once you define your goals, an action plan can be implemented. Are you talking to them via phone, email, chat, SMS, WhatsApp?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Have a plan but don’t over-produce. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Salesforce Marketing Cloud

AUGUST 10, 2022

This benefit is especially enticing in the midst of a challenging economy, perpetually rising customer expectations, and market trends that seem to change daily. Then you’ll need to negotiate vendor contracts and plan integrations, which can also set your timeline back. How do I minimize the risks of going headless?

Enterprise Management 96

Enterprise Management Work Management Marketing Management Vendors 96

Salesforce Marketing Cloud

AUGUST 21, 2023

Track carbon emissions throughout the value chain Most large companies now have sustainability goals and plans to reduce their carbon footprint. Set defined reduction goals and follow through with reduction plans According to the State of IT, 79% of IT leaders say their organizations have set greenhouse emission reduction goals.

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

SmartBug Media

JULY 1, 2020

Use your number from last year to establish your benchmark for this year. Knowing what you should be tracking is great, but you also need to know how to hit the benchmarks you’ve set. Use Facebook and other social media marketing: A well-planned editorial calendar is a must for success.

Marketing Qualified Leads 87

Marketing Qualified Leads Lead Ranking MQL Product 87

Animalz blog

DECEMBER 14, 2023

Instead, content marketers should embrace efficiency and turn to by-products to score a double victory: Use materials you already have to create original content that’s connected to the value prop of the product. It’s essential to anonymize data and focus on user segments and benchmarks rather than individuals to respect customer privacy.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

KEO Marketing

OCTOBER 2, 2017

Digital marketing campaigns often result in some of the highest conversions of any marketing activities. Traditional marketing tactics are no longer enough to stay competitive. These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Developing an ESG strategy , setting goals, creating plans to achieve those goals, executing your plan, and, finally, reporting on your progress, is highly complex and extremely data-driven. Start your AI for ESG plan today Learn how generative AI can be applied to ESG reporting tasks to help your company’s value — and the environment.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Hubspot

APRIL 23, 2020

Both Sales and Marketing metrics seem to be changing rapidly. For example, overall, HubSpot researchers found that the ratio of marketing email engagements to open rates has improved since around the start of the crisis. For a timeline of benchmark data updates and changes, click here to keep up with our latest findings.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Zoominfo

MARCH 31, 2023

Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them. Improve customer experience Today’s B2B customer journey touches nearly every department: marketing, sales, support, and billing.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

SmartBug Media

OCTOBER 18, 2021

Alison Elworthy - HubSpot EVP, RevOps Rosalyn Santa Elena - Neo4j VP, Global RevOps Maggie Butler - HubSpot Builder - Marketing Team Manager. Have a plan and get aligned with your team behind the implementation and most importantly get the rest of the keyholders on board. Through communication, transparency, and operational rigor.

Course 59

Course Lead Ranking Inbound Marketing Advertising Benchmark 59