Unbounce

MAY 15, 2020

Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. Another 33% said they aren’t sure if their marketing efforts are paying off. Marketers aren’t just struggling to invest time in creating great campaigns. Too expensive.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

chiefmartech

NOVEMBER 10, 2022

2023 will be a fascinating but challenging year for marketing. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities. Register for free now. See you then!

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Metadata

AUGUST 15, 2023

1870 Among America’s Fastest-Growing Private Companies Metadata.io , the marketing operating system for B2B, has been named one of the fastest-growing private companies in the United States, ranking 1,870 on the Inc. With Four-Year Revenue Growth of 300% Percent, Metadata.io Past recipients include Facebook, Microsoft and Patagonia.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. What you’ll learn: What is channel sales? See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. In addition, marketers will lose the ability to track device and location data from these pixels as well.” Get MarTech’s Email Marketing Periodic Table.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. This is a generation of digital natives who want to conduct most of their research anonymously.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. More on that in a moment, but first consider that technology marketers are achieving increased content marketing success.

Research 102

Research Budget Programs Paid Search Agency Account Based Marketing 102

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021. 1: PubCon 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

The Customer

JUNE 22, 2021

Yet only 49% of retailers have personalized their email, according to Ecommerce Personalization Benchmark Report 2021, a study from Netcore, conducted by Wakefield Research. It’s not just the way marketers communicate externally that has a bearing on a brand’s carbon footprint. Off-The-Rack Personalization. It’s time to move on.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

Modern B2B

JUNE 27, 2019

They’re dedicating teams to content, digital advertising and creating, or acquiring, their own internal agency to service their extended marketing teams. They’re dedicating teams to content, digital advertising and creating, or acquiring, their own internal agency to service their extended marketing teams. Pretty humble, I’d say.

Demand Generation Agencies 65

Demand Generation Agencies Enterprise Management Advertising Agencies Work Management 65

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. Today, the average Chief Revenue Officer’s (CRO) tenure is a shocking 16 months, according to Revenue Collective. There are countless factors that lead to this. Focus on Reactive vs Proactive. Which deals are at risk?

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156

Atomic Reach

JUNE 5, 2023

Learning from Bud Light's Influencer Marketing Blunder: How Artificial Intelligence Can Prevent Dumb Mistakes If you want to illustrate why brands need data-informed decisions when doing influencer marketing, you need look no further than the case of Bud Light. What Caused Bud Light's Marketing Fail?

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

ClickZ

MAY 2, 2020

DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. In light of current events, we took the onus to save you the effort and have scoured numerous sources to empower you with the best marketing world insights this week.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Outgrow

SEPTEMBER 13, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Erik Huberman for our monthly podcast – ‘ Marketer of the Month ’! Diving deep into the Hawke Method of Marketing. Identifying the low-hanging fruit of marketing. CMO in a box: automated insights for the new age marketer. About our host: .

Work Management 52

Work Management Advertising Agencies Marketing Management Paid Search Agency 52

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

JULY 27, 2022

The same report concluded that eCommerce on social media has a market potential surpassing $1 trillion. This knowledge is crucial to formulate your marketing strategy while enabling social media marketing. In today’s online market, social media analytics are as important for enterprises as they are for small businesses.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93

Sprout Social

FEBRUARY 21, 2024

Although NPS is a type of customer satisfaction benchmark, it’s different from a customer effort score or customer satisfaction score. With enough data, AI analytics tools can predict churn patterns and provide recommendations for intervention, contributing to a stronger overall customer experience.

Promotion 86

Promotion Customer Satisfaction Peer-to-peer Advertising Benchmark 86

InsightSquared

MARCH 3, 2021

Today, InsightSquared is the only vendor to deliver Activity Capture, Conversational Intelligence, Analytics & Dashboards, AI Forecasting and Guided Selling in one unified interface. . That could mean hiring those next few AEs, increasing marketing spend, entering a new region or reporting to shareholders. We believe it.

Forecasting 156

Forecasting Ideal Customer Profiles Peer-to-peer Work Management 156

Martech

JUNE 27, 2023

A company’s website is the single most important media channel in the marketing communications toolkit. As with any marketing investment, start with the end in mind. Visitors cared more than marketers about the site design but less about the need for a compelling brand story. Let’s begin. What is the purpose of your site?

Marketing Websites 91

Marketing Websites Marketing Management Peer-to-peer netFactor 91

BenchmarkONE

DECEMBER 19, 2019

There’s no doubt that marketing is an exciting field to be in right now. But we wouldn’t be very good marketers if we weren’t at least on the lookout for various roadblocks and shortcuts that could be changing what we do, how we do it, and what it will all mean for our consumers. Artificial Intelligence.

Marketing AI 69

Marketing AI Trends Peer-to-peer Marketing Automation Services 69

Sprout Social

FEBRUARY 12, 2024

Our Social Media Benchmarks Report for Higher Education shows 68% of high school students use social channels to research schools. Our Social Media Benchmarks Report for Higher Education shows 68% of high school students use social channels to research schools. 3 institutions leading a masterclass on TikTok for higher education 1.

Education 90

Education Lead Scoring Lead Ranking Marketing Qualified Leads 90

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. What Are Sales Intelligence Tools? What Are Some of the Best Sales Intelligence Tools In the Market?

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Martech Advisor

DECEMBER 4, 2019

RevOps combines marketing, sales and analytics to drive revenue generating activities. RevOps combines analytics, marketing and sales operations data and functions into one group (formal and not) to plan, manage and measure go-to-market activities. Why and when they turn to their peer networks for advice?

Peer-to-peer 53

Peer-to-peer Marketing AI Lead Scoring Lead Ranking 53

Metadata

SEPTEMBER 26, 2023

That’s how I felt the night before getting beta access to LinkedIn’s thought leader ads , which officially launched to all marketers in June 2023. I sprung out of bed, made a beeline for my workspace, and did what any B2B marketer would do: start poking around. Authenticity is the new currency for B2B marketers.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click B2B Marketing 52

Martech Advisor

NOVEMBER 15, 2019

Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. Getting Started With Lead Management: The Way Forward for Marketers. What Is Lead Management?

Lead Ranking 68

Lead Ranking Lead Management Enterprise Management Marketing Automation Services 68

Hubspot

JULY 22, 2020

We're thrilled to have apps from over 30 countries worldwide, from giant market-makers such as Shopify , Slack , and Zoom to entrepreneurial startups that are building apps exclusively for HubSpot, such as DepositFix , GeoMapper , and PSOhub. A wide variety of solutions, from front-office ABM to back-office ERP , are available.

Work Management 101

Work Management Marketing Management SMS Peer-to-peer 101

Valasys

AUGUST 28, 2019

The importance of Event marketing is reflected in the following quotation by Walt Disney: “Whatever you do, do it well. Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

NOVEMBER 7, 2023

Marketing and Sales touchpoints (including email, phone, website, live chat, and social media) are tracked, providing customer-facing employees with detailed context on a client’s activity and feedback. You can also identify specific regions or industries to sell into and benchmark your average sales cycle. Get started below.

CRM 75

CRM Sales Management Work Management Marketing Management 75

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. . or higher. LEARN MORE. Webexpenses.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Best Software List for mid-sized buSINESS Best Software List for small business.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92