Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Following Elon Musk’s takeover last year, X’s ad revenue has plummeted 59% in the US alone.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Twitter Google 132

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Programmatic DOOH.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 123

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. Here’s how. The result?

Advertising Agencies 121

Advertising Agencies Paid Search Agency Branding Brand Identity 121

Digilant

OCTOBER 4, 2023

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Only B2B

JUNE 6, 2023

With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads. It is a platform specifically designed for professional networking and business interactions. Here are a few strategies to consider: 1.

Linkedin 62

Linkedin B2B Marketing Marketing & Strategy Marketing Strategy 62

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

ClickZ

APRIL 8, 2021

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. The agency world is restructuring, reinventing itself to provide more effective, agile, responsible capabilities that brands need to successfully compete and win in the marketplace.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

BOP Design

NOVEMBER 30, 2021

You likely follow industry publications or thought leaders, either in marketing or your industry, so poke around and see what people are talking about. For B2B marketing strategies and ideas, a great place to turn to is an industry conference or a virtual event. Talk to an Experienced B2B Agency. Do Research.

Marketing Agencies 2 117

Marketing Agencies 2 Advertising Agencies B2B Marketing Tips 117

Webbiquity

JUNE 15, 2021

No wonder building an email list remains a priority for businesses of every type and industry. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Generally, people accept recommendations from their network more readily than advertising by the brand.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

ClickZ

FEBRUARY 9, 2023

As we navigate this evolving landscape, it is essential to remain aware of the industry’s movement towards a new standard for the appropriate and fair use of consumer data in advertising. Shock There is no denying that the digital advertising and data processing industries have undergone significant disruption in recent years.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Martech

MARCH 12, 2024

It depends on the industry. By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Top billers had 47% larger networks than others and 74% higher social scores. Is it important?

Social Media 101

Social Media Media B2B Advertising Agencies 101

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

seo.co

APRIL 19, 2023

If you want your SEO agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. So how do successful agency owners find new SEO clients without compromising their existing workflows? Link building.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. across three industries. across three industries. Digital advertising is also less efficient and impactful than it once was.

Marketing AI 123

Marketing AI Paid Search Agency Allocation Marketing Management 123

BenchmarkONE

AUGUST 10, 2022

Every marketing agency wants to be successful. There are a lot of digital advertising agencies out there to compete with, and with a looming recession, businesses are scaling back instead of hiring additional help and expertise. . Network Like The Pros. Real networking isn’t about a quick win. Promote Yourself.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Spiralytics

SEPTEMBER 11, 2023

5 Major Factors that Impact Facebook Ads Cost Certain things impact Facebook Ads costs in the Philippines, and knowing these factors is essential to crafting a well-informed advertising strategy. of local brands choose to advertise on social media since this is where the Filipino audience is. million and $35.9

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

OCTOBER 18, 2022

With the ability for advertisers to integrate DOOH into programmatic omnichannel campaigns, it becomes easier for them to leverage spaces where consumers expect ads, as part of outdoor street landscape that’s featured billboards and bus shelter ads since the early days of advertising. Dig deeper: DOOH moves to standardize industry.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Advertisements Advertising 118

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. There are chateaus, museums, and lots of local flavors to take in during your stay.

Marketing AI 98

Marketing AI Advertising Agencies Planning Broadcasting 98

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. At Sagefrog, we’ve curated a comprehensive MarTech stack comprising the industry’s leading tools and platforms.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Martech

MAY 2, 2023

They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones. This is a business built on relationships and we know how important it is to bring the industry together at key times of the year.” According to the company, 1.5

Paid Search Agency 118

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 118

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. There are chateaus, museums, and lots of local flavors to take in during your stay.

Marketing AI 97

Marketing AI Advertising Agencies Planning Broadcasting 97

Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. If it’s unfamiliar to you, CMO as a service for startups is a model where companies outsource their marketing needs to a team or agency of experienced professionals.

Startups 52

Startups CMO Work Management Marketing Management 52

Martech

NOVEMBER 7, 2023

“Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. What changed?

Paid Search Agency 111

Paid Search Agency Advertising Agencies Ads Bandwidth 111

Spiralytics

MARCH 27, 2024

Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. Many praise the flexibility , project diversity, and industry growth opportunities. Hence, a content writer should possess a broad understanding of diverse topics and industries.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Go Beyond SEO

FEBRUARY 21, 2024

Why Choose SEO Over Paid Advertising? SEO is cost-effective: With SEO, you don’t have to pay for every click or impression like you would with paid advertising. Keyword Research: Start by conducting thorough keyword research to identify the most relevant and high-volume search terms in your industry.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Martech

JUNE 10, 2022

“We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. It’s unparalleled in the approximately quarter-century of the digital media industry. Open standards and collaboration is what the Tech Lab is all about and where we need to partner as an industry,” he said.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Privacy Media 114

FunnelEnvy

APRIL 3, 2023

Paid advertising campaigns on one of today’s many prominent digital media channels can be a valuable part of any funnel. But like every strategy to promote your funnel and company offerings, paid advertising has a downside: cost. You may find it best to break up these metrics into six or 8-hour periods and see which timing works best.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

ClearVoice

MARCH 14, 2024

Improved content marketing ROI: Content collaboration can be more cost-effective than traditional advertising. Heinz’s partner agency used out-of-home advertising and social media campaigns targeting big influencers to generate awareness for the new product.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Convince & Convert

JULY 17, 2017

This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates. The challenges presented by both brands and agencies were very similar, but there were two noticeable differences. percent of agencies.

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising Agencies 122

Advertising Agencies Paid Content Cost Per Thousand Advertisements 122