Content Standard

MAY 12, 2021

Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry. Instead, digital connections have opened up the possibility of creating demand in fascinating ways.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Hubspot

MARCH 26, 2016

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. For young creatives, the problem may be that they don’t have the context to know what’s new and what’s a tried-and-true solution. What Is Design Fixation? How to Get Past Your First Idea.

Peer-to-peer 28

Peer-to-peer Paid Search Agency Advertising Agencies Work Management 28

MLT Creative

FEBRUARY 2, 2011

Why focus groups? Focus groups are an adaptable research tool that can be used to discover a multitude of things, from an assessment of a product, to its potential issues or weaknesses, or just the lay of the landscape and how the product fits into it. How do I do It?

Research 40

Research B2B Marketing Tips Advertising Agencies 40

Convert

MAY 31, 2022

Of course, creativity isn’t formulaic. Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. But it’s not devoid of process either.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Contently

JANUARY 22, 2020

The New York branch of global advertising giant Ogilvy & Mather has a yearly event called “You Matter Day.” From the first creative briefs to production of the final commercial, we went through rounds of focus groups, concept testing, collaborative meetings, and edits. Much like the U.S.

Paid Search Agency 137

Paid Search Agency Advertising Agencies Ads Ad Agencies 137

MLT Creative

MARCH 22, 2011

If you do reach a point of gathering enough testimonials to make a statistical summary, I would also suggest holding a focus group with your target audience and seeing if the single case study or the statistical summary is the more effective buying motivator.

Case Studies 40

Case Studies Case Study Studies Stats 40

MLT Creative

JUNE 22, 2011

Researching your target audience before you interact with it can give you a better understanding of relevant issues you can then use to guide the interview or focus group. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

Research 40

Research B2B Marketing Advertising Agencies B2B 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

MLT Creative

FEBRUARY 11, 2011

See my previous post on Sense-making Theory for some tips on this, and I would also recommend holding focus groups , which foster a kind of group synergy that unearths information that may otherwise have been unattainable in a one-on-one setting.

B2B 40

B2B Marketing & Strategy Advertising Agencies Case Studies 40

MLT Creative

JULY 12, 2011

You never know when you may need to make a quick phone call or hold an ad hoc focus group – and it’s nice to already have someone in the rolodex (who understands the process) should that need ever arise! Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

Research 40

Research B2B Marketing Advertising Agencies Paid Search Agency 40

MLT Creative

JULY 7, 2011

focus groups, one-on-one interviews, etc.). Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. Title: Always choose a title that relays the topic and the content. You may also choose to include your methodology (i.e. Who are you studying?

Marketing Proposals 40

Marketing Proposals Research B2B Marketing Planning 40

Convince & Convert

APRIL 1, 2010

I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world. Seems like this is often the result of some strange need have to want to work with multiple agencies at one time. I've recently had a friend (corp.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Atomic Reach

JUNE 5, 2023

Then we'll explain how RAD AI uses artificial intelligence to connect audience persona models with the right creative strategies and key opinion leaders to reach your target demographic. These assumptions get passed on to the brand's marketing agency in the form of a creative brief. Finally, the finished ad gets released.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

B2B Marketing Savvy

AUGUST 13, 2009

Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities. Creative always needs direction. If you like the read, please subscribe to my RSS feed. Broadcast threatened print.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Adobe Experience Cloud Blog

JANUARY 22, 2009

Big agencies and sales training organizations demand that clients participate in formal strategy planning sessions. But many B2B companies – often working with smaller agencies or internal resources – skip this step. It takes increasing creativity to stand out. Take not using a formal process.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. Let’s begin! Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Single Grain

JUNE 3, 2021

Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024. Creativity and writing skills to generate more leads and conversions from ads. 44% of businesses are investing in SEO.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Content Marketing Institute

OCTOBER 2, 2018

Between 1963 and 1966, Gibbs Ivory Castle – with its advertising agency, Lintas – published 11 issues of Arrow, a high-quality, eight-page photogravure comic book of adventure and comedy strips, articles, and competitions – with some subtle oral hygiene messaging thrown in. In 1923, U.K.

Storytelling 95

Storytelling Brand Identity Branding Advertising Agencies 95

Convert

OCTOBER 27, 2021

In 2017, Pepsi became frustrated with how long it took agencies to create marketing assets and decided to form an internal agency to create faster. Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? The result? How to A/B Test Facebook Ads?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Hubspot

MAY 2, 2014

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. So, without further adieu, here are the companies and agencies who created the most engaging and successful campaigns on Facebook in the past year.

Facebook 28

Facebook Paid Search Agency Advertising Agencies Brand Identity 28

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Usually, advertisers use ad networks to serve their advertisements, resulting in a higher quality ad placement.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Usually, advertisers use ad networks to serve their advertisements, resulting in a higher quality ad placement.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

DECEMBER 24, 2014

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. And thankfully, this year did not disappoint. 4) School Editing.

Advertising Agencies 28

Advertising Agencies Companies Ad Agencies Mobile Advertising 28

Online Marketing Institute

JUNE 22, 2009

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge. Just a little creativity gets you noticed.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing. But (isn''t there always a but ?).

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), item was being used by their customers in new, creative ways that opened up a market — weddings. Ive founded 5 companies, and spent 15 years running digital marketing agencies. They failed to discover how a top-selling $1.00

Social Media 120

Social Media Paid Content Media Webinar Metrics 120