Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take.

Webinar Metrics 237

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 237

Hubspot

JUNE 23, 2020

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Reminding registrants why the event might be valuable to them will refresh their memory about it and increase the likelihood of them showing up to it. Leverage Co-Branded Opportunities. Here are their five go-to tips.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Martech

MARCH 3, 2022

The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . And a lot of those insights show just how critical these tools are becoming for marketers.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Access to new markets. What you’ll learn: What is channel sales? Distributors.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals.

Tips 287

Tips Co-Registration Microsite Pricing 287

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021. 1: PubCon 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Computer Market Research

JUNE 12, 2019

Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. In some cases, vendors have considered completely slashing their Co-op MDF programs altogether. Interview and consult with partners.

Budget Programs 87

Budget Programs Marketing Management Advertising Channels Co-Registration 87

Martech

DECEMBER 15, 2021

But if brands want to have better things — like increased engagement — marketers would be wise to adopt what’s called ‘co-innovation.’ This form of innovation highlights the value of working with qualified partners to give customers memorable experiences. “It’s Digital Flow. Critical audience insights.

Co-Registration 98

Co-Registration Brand Identity Branding Lead Ranking 98

Computer Market Research

MAY 3, 2016

Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Entice your channel partners with richly designed, diverse channel incentive programs.

Advertising Agencies 68

Advertising Agencies Advertising Channels Marketing Management Co-Registration 68

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. Here are Loring’s insights about inspiration, marketing, and entrepreneurial lessons learned. The Product. The Company. Year founded: 2015.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Co-Registration 256

Top Rank Marketing

SEPTEMBER 6, 2023

How can marketers find joy and build greater trust in the B2B landscape of 2023? With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference.

B2B Marketing 89

B2B Marketing B2B Co-Registration Conference 89

Marketing Insider Group

NOVEMBER 21, 2022

Salesforce’s annual event, Dreamforce, has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. This practice is commonplace in all the big and popular digital marketing conferences today.

Trends 268

Trends Marketing AI Co-Registration Conference 268

Computer Market Research

MAY 3, 2016

Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Entice your channel partners with richly designed, diverse channel incentive programs.

Advertising Agencies 60

Advertising Agencies Advertising Channels Marketing Management Co-Registration 60

LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Outbrain

OCTOBER 3, 2019

NEW YORK, October 3, 2019 – Taboola and Outbrain, two digital advertising platforms, today announced that they have entered into an agreement to merge, subject to customary closing conditions. digital advertising revenue in 2019 is controlled by only three companies—Google, Facebook and Amazon.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Facebook 55

Salesforce Marketing Cloud

JULY 19, 2022

Registration is now open for Dreamforce 2022 ! There are dozens of role-specific breakout sessions for sales, marketing, service, commerce, IT, development, architecture, partners, and more. It’s the 20th anniversary of this epic event, and it will be the biggest, most impactful Dreamforce ever. Where is it?

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

SmartBug Media

MAY 20, 2020

Advertising. Advertising: You might have success advertising a webinar on Facebook, Twitter, or in an industry-specific publication if you have budget available. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees). Press releases. Signature lines. Internal experts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs. No other technology was able to provide this amount of efficiency for B2B marketers.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Customer Experience Matrix

APRIL 24, 2015

Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. It identifies visitors based on IP address, domain, and registration forms on the publisher sites. Publishers who contribute data are treated as part of a co-op and get access to all 2,300 intent topics.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 96

B2B Advertising Agencies Paid Search Agency Co-Registration 96

Only B2B

JULY 7, 2023

A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals. Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Opt Intelligence

SEPTEMBER 27, 2020

Look for commonalities within each list and develop unique lead nurturing and email marketing strategies for each. Our unique approach to opt-in advertising uses co-registration to find new leads on trusted partner websites and allow them to quickly and easily opt-in. It’s a win-win! Ready to get started?

Co-Registration 53

Co-Registration Opt-in Landing Pages Advertising Agencies 53

BDB

JANUARY 12, 2024

11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Hybrid events also enable B2B marketers to explore different types of content and gather real-time feedback. Hybrid events also enable B2B marketers to explore different types of content and gather real-time feedback.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

SmartBug Media

NOVEMBER 23, 2020

COVID-19 has caused marketers to shift their focus in tactics and budgets. In order to understand how the pandemic has impacted marketers , LinkedIn teamed up with Central Vision to conduct a survey. The largest increase in marketing efforts was dedicated to webinars, at 67 percent. Now how do you get started? Hit “Save.”.

Webinar Metrics 86

Webinar Metrics Marketo Budget Programs Co-Registration 86

Marketing Insider Group

NOVEMBER 12, 2019

Salesforce’s annual event, Dreamforce , has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. Need Help with Content Marketing for Your 2020 Events? Smaller More Intimate Events.

Trends 243

Trends Marketing AI Co-Registration Merchandising 243

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

For some Trailblazers — our community of customers, partners, and employees — it’s the highlight of the year. Meet new partners with solutions to help your organization grow. Salesforce co-founder Parker Harris celebrates three “golden hoodie” Salesforce administrators at Dreamforce. Get inspired.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

SmartBrief - Marketing

OCTOBER 16, 2023

They’ve embarked on a new strategy called “ Return to Taobao, Users and the Internet ,” which is supervised by Alibaba’s co-founder, Jack Ma. At the start of the year, they launched the “Spring Plan,” which includes marketing packages, free operational tools, reduced deposit requirements and lower technology fees.

Co-Registration 52

Co-Registration eCommerce Allocation Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

They’ve embarked on a new strategy called “ Return to Taobao, Users and the Internet ,” which is supervised by Alibaba’s co-founder, Jack Ma. At the start of the year, they launched the “Spring Plan,” which includes marketing packages, free operational tools, reduced deposit requirements and lower technology fees.

Co-Registration 52

Co-Registration eCommerce Allocation Word of Mouth 52

PathFactory

JANUARY 3, 2019

It doesn’t hurt to see what worked well (and not so well) for other marketing teams either. That’s why we’d like to share some of our best marketing campaigns of 2018 along with some key learnings you can take with you into 2019. Each partner had a registration quota that would earn them the entire list of registrants.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle.

Budget Programs 96

Budget Programs Planning Co-Registration Paid Search Agency 96

KEO Marketing

MARCH 21, 2017

Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. The panelists include: Jenny Poon, the co-founder of the co-working space CO+HOOTS and Phoenix Business Journal’s 2016 Businessperson of the Year. Sheila Kloefkorn, CEO of B2B marketing agency KEO Marketing, will be moderating the panel.

Co-Registration 48

Co-Registration Advertising Agencies Marketing & Strategy Paid Search Agency 48

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. Registration is free and available now.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Opt Intelligence

DECEMBER 21, 2020

Then we work with trusted partners to match and retarget these email addresses across the internet, showing them a sign-up offer for your email list. We’ll work with you to find new leads that meet your criteria with specific targeting and easy-to-execute co-registration campaigns. The best part? Generate New Leads.

Co-Registration 52

Co-Registration Opt-out Opt-in Advertising Agencies 52

thePoint

FEBRUARY 27, 2020

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” media partners, paid search, etc.) You are marketing to a NEW segment (you need to reach a new audience you don’t have in your database).

Webinar Metrics 52

Webinar Metrics Buy Ad Building Co-Registration 52