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Making AI work for workflow management

Martech

Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. Roberts explained the workflow efficiencies that came out of the solution: “We give stakeholders a certain amount of days to give their feedback. Collaborative work management.

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Smartsheet to Acquire Brandfolder Adding Content Management to Workflow Automation Offering

Brandfolder

link] "Smartsheet to Acquire Brandfolder Adding Content Management to Workflow Automation Offering") We’re all incredibly excited to announce that we’ll be joining forces with Smartsheet. [Have you seen the news?]([link]

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Meta launches genAI features for ads

Martech

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. The post Meta launches genAI features for ads appeared first on MarTech. Image expansion. Get MarTech!

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ZoomInfo Copilot & Gong: Added Account Visibility for Faster Deals

Zoominfo

Go-to-market teams need seamlessly integrated tools that can deliver smoother workflows, break down data silos, and make the most of their tech stack. This means both reps and managers can get up to speed on a current deal in moments, freeing up more time to accelerate sales cycles and close more deals.

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Adventures in Teamlancing Part 3: Managing Workflow When You Teamlance

ClearVoice

Back when I was at my first corporate job , I used to be mightily insulted when my manager and big boss endlessly praised my efficiency. Being efficient and being able to manage everything on your plate means you don’t only get things done, your boss or co-workers don’t always have to double-check your work. But first, a flashback….

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. The challenge for ad teams lies in managing this complexity.

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The MarTech Dilemma: How Do You Decide Whether to Try or Implement a Tool?

Marketing Insider Group

There are several types of MarTech tools that marketers commonly use: Customer Relationship Management (CRM): These tools help manage interactions with current and potential customers, offering insights into customer behavior and helping to improve relationships and sales. The tool should enhance your workflow, not complicate it.