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Six Reasons No One Converts on Your B2B Search Ads

Golden Spiral

Is the issue with B2B ad conversions an industry-wide phenomenon or do some companies not produce ad content that works? I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. So then why did display ads account for 85% of U.S. Your Ads Are Just Noise.

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Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

ClickZ

Social media ads saw the biggest set back while print and TV ads followed. Major reasons why marketers pulled ads. Over 50% of marketers pulled social media ads. 42% of marketers pulled print ads. 42% of marketers pulled TV ads. 36% of marketers pulled digital ads . Commerce & Sales (16%).

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Three Stats to Track for Sales Funnel Analysis

KEO Marketing

The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. This is known as sales funnel analysis. Traffic Sourcing & Engagement Statistics from Content.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. It’s also a process that never ends.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. A third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one if five small businesses don’t track anything. Consumers hate online ads.

Stats 100
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Aligning Paid & Organic Search Campaigns

seo.co

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. SEO also gives you more coverage than paid ads. However, how does aligning the two fare for your business?

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Six Reasons No One Converts on Your B2B Search Ads

Golden Spiral

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. search ads are an affordable way to get in font of the right buyer at the right time. PPC ads are a budget-friendly medium that deliver qualified leads and measurable data.