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Marketing Operations and Operational Excellence: Better Together for Competitive Edge

Vision Edge Marketing

Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. Operational excellence requires the use of data and analytics to drive decision-making.

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Is revenue operations just another word for sales operations?

InsightSquared

During a recent analysis of the available “operations” jobs on LinkedIn, we discovered a significant number of “revenue operations” jobs — 59,110 to be exact. It sparked the question, “Is revenue operations just another word for sales operations, or are the roles fundamentally different?”.

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24 Key Sales Operations Tools for 2024

Zoominfo

In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. If you’re looking to assemble a new sales operations tech stack — or simply want to upgrade your existing tools — this comprehensive guide to the key categories can help. What Are Sales Operations Tools?

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How brands like Klarna and Mars are using AI in marketing operations

Martech

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We

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Samsung Ads introduces new CTV ad types

Martech

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. New ad units. Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source.

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Meta ad revenue up 22% in second quarter

Martech

Facebook and Instagram parent Meta ad revenue was up 22% last quarter. The company’s operating margin improved to 38% from 29% in the previous year. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. Meta reported 3.27 Processing.

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Building a future-ready marketing operations team

Martech

She entered the query: “What are the challenges for marketing operations in 2024? Although he sees this person as a connector of business functions and datasets, this “connector” role is also essential for the new marketing operations environment. Mary knew that AI could and would probably take over many marketing operations.