Sprout Social

MARCH 26, 2020

Research scientist Mesfin Awoke Bekalu, who co-authored the study, suggests that “ the ways that people are using social media may have more of an impact on their mental health and well-being than just the frequency and duration of their use.”. We spoke to Leigh Morrison, the Senior Manager of Corporate Social Media at Red Hat, Inc. ,

Social Media 142

Social Media Enterprise Management Work Management Marketing Management 142

Metadata

FEBRUARY 21, 2023

Or, when you get a great NPS / CSAT score, put them in a cadence to leave a peer review. Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Our latest AMA was with Sydney Sloan , Executive in Residence at Scale Ventures.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

ClearVoice

MARCH 5, 2019

Structure not just the billing system, but time commitments, frequency of check-in calls or meetings, calendar milestones, the revision and approval process , and project scope. Peer advice: I have a full-time role and consult on the side. Peer advice: I have a full-time role and consult on the side.

Peer-to-peer 74

Peer-to-peer Paid Search Agency Work Management Deliverability 74

Crimson Marketing

JANUARY 8, 2014

This movement “empowers providers, peers and ‘consumers’ alike to directly interact, do business or engage in transactions” (think AirBnB). Facebook Video Ads. Let’s get straight to it. Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1. Ephemeral Media.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Zoominfo

OCTOBER 5, 2021

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.” Let’s dive in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ConvertKit

AUGUST 7, 2020

Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. “If only I could get more followers on Instagram, this whole online business thing might get easier.” ” It's a problem I hear all the time from new creators.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. It’s no surprise that in the media world, good social content is dependent in large part on good journalism.

Storytelling 76

Storytelling Peer-to-peer Ad Frequency Ad Exchange 76

Content Standard

NOVEMBER 19, 2018

Thanks to its proven purchase potential, budgets for social media marketing are growing: Buffer’s 2018 State of Social report shows that social media ad spending is growing more than 20 percent annually, and AdWeek reports that the top 500 retailers brought in nearly $6.5 billion from social media shopping in 2017.

Social Marketing 84

Social Marketing Product Peer-to-peer Paid Search Agency 84

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. Yes, there are some key ingredients like patience, persistence, persuasion and hard work. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

seo.co

OCTOBER 6, 2021

You can actually increase the visibility of your CTAs in a number of distinct ways: Frequency. Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. I’ll be covering a number of different sections here, each with examples of their effective use. Make Your CTA Visible.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Rollworks

JULY 23, 2018

According to the Interactive Advertising Bureau, 91% of marketers who have used retargeting have found it to perform equally or better than search, email, or other display ads. When building an effective retargeting campaign, however, you need to rotate your ads frequently. Retargeting ad type #1: Events.

Top of Funnel 40

Top of Funnel Paid Search Agency Ads Campaigns 40

Hubspot

AUGUST 15, 2018

the Recency Bias or Frequency Illusion). The Baader-Meinhof Phenomenon, otherwise known as the frequency illusion or recency bias, is a situation where something you recently learned about suddenly seems to appear everywhere. It's known as the Bader-Meinhof Phenomenon. Baader-Meinhof Phenomenon (a.k.a.

Ad Frequency 60

Ad Frequency Peer-to-peer Paid Search Agency Advertisements 60

Marketing Interactions

MAY 21, 2018

As our ability to collect data grows, so do the different ways we can measure content performance. With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re measuring—and why. Email metrics are a great example. Did they dwell long enough to actually read it?

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

ClearVoice

MARCH 22, 2021

For example, I saw one social media ad for software (ToFu) and after completing a 14-day trial (BoFu), I signed up for an annual subscription. The funnel. It’s one of those memorable marketing terms we all grew up with. Now we know there is more to the marketing funnel than steps 1-3 that every buyer “must follow” on a whiteboard.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

NetLine

APRIL 19, 2019

Since we use NetLine for top of funnel engagement, we measure accepted contacts added to our database, campaign influence pre-opportunity, and campaign influence on won deals. While the purpose of most marketing events is to make new connections, our favorite part is when we run into existing (and awesome) connections.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Content Standard

APRIL 26, 2019

It’s difficult for social media marketers to keep up with all of these shifts. So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. We really have no choice.”

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

SalesIntel

SEPTEMBER 14, 2023

Ask for Recommendations: Reach out to colleagues, peers, or industry contacts who have experience with lead databases. Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Hinge Marketing

APRIL 18, 2016

Organic growth is created by adding new clients or more business from existing clients. As a result, they experience an average yearly growth rate several times higher then their peers. Research Frequency. If you’re in business and want to be successful (and who doesn’t?) you’re focused on growth. Organic versus inorganic.

Organization 48

Organization Service Peer-to-peer Marketing & Strategy 48

TrustRadius Marketing

MARCH 5, 2019

High frequency emailing is a turnoff–overly eager marketers get ignored. Sometimes frequency is a good thing, leading to increased click-through rates, but that isn’t always true. Sometimes frequency is a good thing, leading to increased click-through rates, but that isn’t always true.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

TrustRadius Marketing

MARCH 5, 2019

High frequency emailing is a turnoff–overly eager marketers get ignored. Sometimes frequency is a good thing, leading to increased click-through rates, but that isn’t always true. Sometimes frequency is a good thing, leading to increased click-through rates, but that isn’t always true.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

Customer Experience Matrix

MARCH 22, 2010

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. Since then it has added email and other services through acquisitions and internal expansion. The main advantage is tight integration of database build, campaign management and message delivery.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Rollworks

SEPTEMBER 13, 2018

When these reps start to succeed, their peers will become more interested in ABM. The basic idea of account-based selling is that instead of trying to attract a broad base of prospects, the marketing and sales teams work together to reach out to a specified set of accounts. Walk them through a few case studies if available.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Top of Funnel 40

TrustRadius Marketing

MARCH 10, 2021

More than 10% of the B2B community we surveyed for the 2021 B2B Buying Disconnect said that they would prefer to never return to the office. Recent studies have identified remote work as “an overwhelming success” in terms of productivity and positivity towards remote work. . It can also help managers looking to improve their existing practices.

Work Management 52

Work Management Marketing Management Tips Paid Search Agency 52

B2B Marketing Directions

SEPTEMBER 25, 2016

To deal with the increased complexity, marketing leaders have implemented a plethora of new technology tools and added new human skills to the marketing function. But maximizing returns on these investments is often undermined by outdated marketing structures and approaches."

Enterprise Management 40

Enterprise Management Planning Work Management Peer-to-peer 40

Hubspot

JUNE 29, 2012

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format?

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Hubspot

OCTOBER 16, 2017

Reduce discounting frequency. Sales contests and SPIFs are a great way to drive short-term behavior changes and can be added to the mix at any time. Sales compensation is one of the trickiest aspects of the sales organization to get right. How to create a good sales comp plan. Sales comp plan types. Salary only. Commission only.

Cross-Selling 91

Cross-Selling Allocation Work Management Peer-to-peer 91

The Point

APRIL 23, 2020

Consider adding segmentation (a separate track for a key persona, for example) as a way to add relevance and increase click-through rates. With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Here are 10 ideas to consider. Map your content. Audit nurture streams. Fix your blog.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Oktopost

AUGUST 9, 2020

And their posts usually get more attention: people trust their peers more than they trust brands. For example, 78% of salespeople who use social media in their sales process outperform their peers. For example, 78% of salespeople who use social media in their sales process outperform their peers. How to Become a Top Advocate.

Practices 131

Practices Peer-to-peer B2B Thought Leadership Best Practices 131

Webbiquity

MARCH 20, 2018

94% of blog readers are willing to share blog posts if they think the information in the posts can be useful and valuable to their peers, friends and other connections. 94% of blog readers are willing to share blog posts if they think the information in the posts can be useful and valuable to their peers, friends and other connections.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Heinz Marketing

OCTOBER 24, 2022

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! My name is Matt Heinz.

Marketing Automation Services 43

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 43

Hubspot

DECEMBER 17, 2014

If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner. A coordinator becomes an associate, an associate becomes a senior associate, a senior associate becomes a manager, and so on.

Planning 28

Planning Work Management Peer-to-peer Classified Ads 28

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Or is this just creepy? There are something like 150 million blogs.

Social Media 134

Social Media Media Curation Webinar Metrics 134

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Hubspot

JUNE 11, 2015

It's much harder to create compelling content marketing , for example, if you don’t know why it would be compelling to your audience in the first place. Before you jump into the tactical nitty-gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain.

Peer-to-peer 28

Peer-to-peer Pricing Price Ad Frequency 28