Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. This can be executed as a “welcome” email.

Email Marketing 117

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 117

Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This information helps in understanding their perceived intent or their purchasing readiness.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies. To start, look at what’s triggering these campaigns.

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). A “response” can be any form of contact triggered by the email, such as a reply or a returned call. Opt-out rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. Below are three skills that you’ll have to master to be a successful email marketer a post-GDPR world: 1.

Opt-out 99

Opt-out Opt-in Acquisitions Ad Frequency 99

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Deliverability 111

Deliverability Work Management Marketing Management Marketing AI 111

Outgrow

FEBRUARY 8, 2024

Progressive profiling is a technique used in marketing automation to gather information about leads in small increments over time. In essence, progressive profiling allows marketing teams to collect a wealth of information about a lead without overwhelming them with extensive questioning in the initial interaction. Not fun, right?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Top of Funnel Outgrow 52

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. “For Every $1 You Spend on Email Marketing ??,

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. Increased brand credibility When a new subscriber is added to your list it’s important you reach out immediately.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Porch Group Media

OCTOBER 2, 2019

Location-Based Marketing on the Rise. Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

Porch Group Media

SEPTEMBER 18, 2019

Location-Based Marketing on the Rise. Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

ConvertKit

DECEMBER 3, 2019

The process of sending an email happens through a back and forth conversation between servers that looks sort of like this: In the illustration above, the receiver is the subscribers mailbox provider – MBP (i.e. Gmail, Hotmail, Yahoo, etc.). Notice, at the end of the conversation, the sender confirms message acceptance.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

Anything Goes Marketing

APRIL 7, 2010

From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. In today’s B2B purchase process, the marketer is no longer in charge.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Martech

JUNE 6, 2024

We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. How many new subscribers do we lose because we use double opt-in? How much content can go into our emails before Gmail clips them?

Budget Programs 106

Budget Programs Tips Ad Frequency Optimization 106

Opt Intelligence

AUGUST 22, 2018

Lead generation is an incredibly important part of any marketing strategy. Lead nurturing is the process of moving these leads through the funnel, converting them into customers through a systematic marketing program that quickly weeds out any unqualified leads and focuses on getting qualified leads to purchase your product or service.

Lead Nurturing 40

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

DECEMBER 3, 2013

I tell you this because we’ve entered that window of holidays and festivals across the world that are critical to many marketers. I tell you this because we’ve entered that window of holidays and festivals across the world that are critical to many marketers. As a marketer, you probably feel like you need to make the most of it.

Email Marketing 48

Email Marketing Opt-out Opt-in Ad Frequency 48

Adobe Experience Cloud Blog

APRIL 15, 2016

Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. Together, marketing automation and programmatic advertising can help marketers understand why these subscribers may have churned and reactivate them. But this isn’t necessarily true.

Marketing Automation Services 48

Marketing Automation Services Ad Frequency Thought Leadership Marketo 48

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40